As shown in the image below, my husband, Jay, and I had the good fortune of attending a women’s basketball game this past Sunday, at my undergraduate alma mater, University of Connecticut (better known as UCONN). If you’re a fan of college basketball and/or of March Madness, you know that UCONN has had a very strong women’s basketball team for years, and in recent years, the men’s basketball team has played quite well and won the NCAA championship for the last two years! I share all of this because their great success means it’s very hard to land tickets to watch either of the two teams play. Fortunately, we were gifted some tickets from our nephew for Christmas!
Being back on UCONN’s main campus in Storrs, CT brought back so many wonderful memories of my three years spent there (I spent my entire senior year abroad in France as a participant in their JYA (junior year abroad, although as previously stated I went my senior year) program in Rouen, Normandy.
A French Major To An SEO Expert
As a French major back in the 1980’s, I never would have imagined that I would eventually become a marketing professional nor that such a powerful networking enterprise/system/solution (I really don’t know the best way to refer to something that impacts our daily lives to the degree it does) like the internet would ever exist. Heck, PCs (personal computers) didn’t exist when I was at UCONN. The only computer courses that students had access to were ones where you created punch cards that fed some crazy big computer contraption (I think it was called a mainframe computer, but maybe someone will correct me?). Of course, that meant there were no knowledge or dreams of e-mail, social media, or search engines back then!
But, after working at financial services companies post-college-graduation for a few years, I went back to school part-time, and then full-time, to get my Master’s in Business Administration (M.B.A.) at Boston University (B.U.). Post graduate-school, I worked in many a corporate marketing role, and lead various marketing teams, at healthcare and financial institutions. And then, in 2014, I hung the shield for my digital marketing agency, Results Communications and Research, where I greatly enhanced my knowledge of search engine optimization (SEO) and eventually began to specialize in it because I was so passionate about it!
If I had told my 17 – 21-year-old under-graduate self that, one day, many hours of my work day would be spent helping for-profit businesses and nonprofit organizations be found on search engines for relevant terms in relevant geographies, and be found on the internet, in general, I’m sure she and my UCONN friends would have laughed.
But, here I find myself in 2025 and I’m loving every minute of it!