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A Day In The Life Of An SEO Consultant

If you’re considering a career in digital marketing, and particularly within that, a specialty or expertise in SEO (search engine optimization), read on to learn what a typical work day look likes.

How An SEO Consultant Starts Her Day

8:30a.m. – 9:30a.m.

Check/read (and send response e-mail) e-mails, which inevitably include the following:

  • Notifications from paid search (SEM) ad platforms (Google Ads or Microsoft (Bing) Ads) about:
    • Policy changes that have caused a Google or Bing Search Ad to be disapproved
    • Ad extensions and ads that have become disapproved because “page destinations” are no longer working (sometimes, clients of ours take down or move website pages to which site links (one form of ad extension/asset) point or ads point and forget to let me know that pages have been taken down, moved, etc.
    • Payment form (credit card) can’t be charged — therefore, the credit card information that a client provided to Google Ads or Microsoft Ads is no longer accurate/has changed
  • E-blasts and e-newsletters about SEO and invites to various SEO webinars and classes (due to the large # of search engine optimization experts we follow)
  • Client questions about how well their website is or isn’t ranking in search engines, particularly Google
  • Questions or comments from other marketing professionals with whom I collaborate, including social media specialists, branding/graphic design specialists, and website designers and developers
This is an image of Gail Snow Moraski, our Boston SEO Company's Founder/Owner Who Is An SEO Consultant. Gail has blonde shoulder length hair and is waring and orange crew-necked sweater that reads "Carpe Diem" She is wearing classes and smiling and is standing in front of a field of black-eyed Susans in her backyard.

9:30 a.m. – noon

  • Use Google Analytics data, Google Search Console data, paid search platforms, and SEO rankings audit reports to analyze and document KPIs (key performance indicators) for upcoming monthly/standing client meetings
  • Have a mid-to-late morning #SEOStrong snack, particularly one with lots of protein like swiss cheese or hummus because you definitely need a sharp brain and a lot of energy to do SEO work!
  • Employ “Answer The Public” and Google Ads keyword planner tools to conduct keyword research in relevant geographies using approved “inputs” from client about what terms they believe their target audiences would use to identify someone who offers the services, products, and solutions to problems they offer
  • Check client Google Ad and Microsoft Bing Ad campaigns (including Google Nonprofit Ad Grant ones) to see how they are performing, including reviewing cost-per-click (CPC) and click-thru rate (CTR); plus, review and apply or dismiss recommendations from Ad platform to improve optimization score, and check for appropriateness of “search terms” for which ad platforms are serving up ads.

12p.m. – 6:00p.m.

  • Review SEO diagnostics reports to determine possible website issues and/or missed SEO opportunities related to a particular client’s website ranking situation.
  • Facilitate client discussion about next steps/implications of their SEO rankings audit, diagnostics reports, and/or monthly KPIs. Where do we go from here to move the SEO needle and drive more relevant searchers to the client’s website in the month ahead?
  • Write a blog post for my own website or for a client website to support SEO by addressing topics and answering questions that are important to clients, but also to show search engines, that the website in-question is being kept “fresh”
  • Write and enter SEO page/post title tags (this might be in WIX, GoDaddy, Joomla, WordPress, Expression Engine, or a propriety software such as a CMS platform used in a particular industry), and submit the revised pages/posts for indexing by Google and/or Bing using Google Search Console and Bing Webmaster tools.

7:00p.m. – 8:30pm

Check e-mail again and/or continue to complete client SEO work of the nature outlined above. Being an SEO consultant is not just a 9 to 5 job!

Considering Hiring An SEO Consultant/SEO Expert?

Reach out today to schedule a complimentary discussion about your particular organization’s marketing challenges and opportunities!