brand promise, marketing consultant, Memorability, Passion, Strong Ad Creative, taglines, Uncategorized

Make Them Laugh

When I look back at TV commercials that have aired throughout my career that were among my favorites, I realize that most of them were funny. They stuck in my head and I didn’t mind seeing them repeatedly because they put a smile on my face. Colleagues who know me well know there’s nothing I love more than writing some fun, punchy copy.  Often, the cornier the better, because as I’ve blogged before, if advertising is entertaining, and therefore likely memorable, it should create increased brand awareness and likeability.

Maybe they drive some of you nuts, but I really enjoy a lot of the Geico ads in the “It’s What You Do” series, such as this one.  https://www.youtube.com/watch?v=h7D0FVpfU1g.  It’s fun and effective.

I also like Geico’s “Did You Know” series of ads, including this favorite.  https://www.youtube.com/watch?v=kCysb4_-4jU.

Of course, depending on the nature of the product you are promoting and your brand promise, humorous advertising may not be appropriate.  But, when and where humor can be used, why not tickle your customers’ and prospective customers’ funny bones at the same time you provide information about your brand, product or service? Your customers and prospective customers are sure to appreciate and love you for it.