Note: This post was updated on July 15, 2022 to also incorporate favorite marketing podcasts, and also on November 25, 2022 to incorporate key places to obtain information on the new G4 Google Analytics property type (vs. UA/Universal Google Analytics property type).
Anyone who provides digital marketing services, like our digital marketing agency, or has a role at a organization where they are responsible for the planning, execution, monitoring, and reporting on of digital marketing tactics, knows that the landscape keeps changing. New social media platforms get introduced. The interfaces or management tools you use to execute activities or monitor results change regularly. It can all have your head spinning.
To help you “keep calm and carry on,” we thought we’d share a list of some of the organizations whose websites we go to when we are in need of answers and help or whose e-newsletters we read to stay on top of all things digital marketing and e-commerce. Since Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two of our Greater-Boston-Area digital marketing agency’s specialties — we love any digital marketing work that is technical or analytical — you’ll see a number of websites that focus on those topics below. Note: use the scroll bar underneath the table below to see right-most columns.
We hope the below makes your life as a digital marketer easier and welcome ideas for organizations we should add. We expect to continue to update this list as we discover more digital marketing experts to learn from. We’re all in this together as the digisphere continues to evolve! Note: use the scroll bar underneath the table below to see right-most columns.
Best Digital Marketing Blogs and E-newsletters
|Publication/URL||Search Engine Optimization (SEO) and Search Engine Marketing (SEM/Google Ads)||Social Media||E-mail Marketing||Other|
|https://iab.com||Branding, Consumer Goods Research|
|https://thirddoormedia.com/||X||Includes A Variety of Brands That Address Marketing Technology and Conferences|
|https://www.marketingprofs.com/||Marketing events and Training|
|https://corp.smartbrief.com/||Industry Updates, Including: Small business, Food, Finance, Healthcare, Education|
|https://www.smarketingconnect.com/||X||X||X||Marketing & Sales Podcasts and Training, Opportunities To Meet and Collaborate With Other Marketing Professionals|
|https://ahrefs.com/||X||Content Creation & Marketing|
Since we shared the info. above, we’ve come across some other very helpful and informative sites, including the following:
Digital Marketing Podcasts:
SEO Guide For Lawyers:
G4 Analytics/GA4 Analytics Info. Straight From Google:
Google Analytics Official Blog
Google Analytics Help Center