Our list of frequency asked questions (FAQ) is a work-in-progress. We will continue to update it with answers to questions from which we think our visitors would benefit. So, please continue to return to this page, and don’t hesitate to e-mail us a question at gail.moraski@allintheresults.com.

As you’ll see via the two bold, colored headings below, we’ve divided our FAQ into two sections: 1) Answers To Questions About Working With Us, and 2) Answers To Questions About Marketing, in general.

Does Your Digital Marketing Agency Specialize In Working With Clients In Certain Industries?

No. We’re industry- and profit-status agnostic! We’ve worked with — and enjoy working with — clients of all shapes & sizes, and for-profit and non-profit organizations. That said, since we began providing marketing services in 2014, we’ve served a number of clients in the particular industries listed on our specialties page.

Will Your Digital Marketing Agency Only Take On A Certain Size Project?

No. We always say “no project is too small for us!” We get great satisfaction in helping organizations generate inquiries, leads, sales, and engagements. If we can help an organization with a small project that will lead to increased awareness or revenue for them, we’re all in!

Do I Have To Pay Your Digital Marketing Agency In Advance For Work?

No. In general, we bill our clients at the beginning of the month which follows a month in which we’ve completed work for them. Therefore, invoices received during a particular month will be for work completed by us the previous month.

Can I Pay Your Digital Marketing Agency By Credit Card?

Yes. When you receive your invoice from us, which is sent via e-mail and which we ask you to pay within 30 days of receipt, you can pay it right away via credit card (or within the 30 days). You also have the option to pay via Bill.com, or by mailing us a check.

Does Your Digital Marketing Agency Charge By The Hour Or By A Flat Project Fee?

In general, we charge an hourly rate, but there are times we are willing and able to bid on work on a flat fee/lump-sum/project basis, particularly when we are responding to a Request For Proposal (RFP) for a specific project vs. ongoing, monthly work. We find it leads to the generation and provision of the best possible work when individuals are being paid for the majority of hours they work and charging by the hour vs. working under a flat-fee arrangement supports that. That said, we don’t nickel or dime our clients, and there are many small tasks we complete for clients for which we don’t charge, e.g., responding to an e-mail that doesn’t require a lengthy, detailed answer, instructions, the creation of new documents/work, etc. Or, simply checking on how various marketing activities are performing.

We also tend to give a number of pro bono hours to our non-profit clients because, hey, that was a key piece of our mission when founding this digital marketing agency — to give back!

How Much Does Your Digital Marketing Agency Charge?

Our hourly rate (as of January 2024) is $80/hour. We have a number of clients who have been with us for many years, and because we tend to “grandfather” the hourly rates of existing clients they may share they are paying a rate far lower than that.

We deliberately price our services far lower than what many other digital marketing agencies charge (even though we bring 30+-years of traditional and digital marketing and PR to every marketing engagement) so that our services remain in reach of fellow small business owners and non-profits. And speaking of non-profits, we tend to offer them a lower hourly rate than what we charge for-profits, in general. And, as we shared above, provide a number of pro bono hours. The hourly rate we offer tends to be dependent on the size of the non-profit in-question.

There’s been a number of occasions where we’ve been willing to lower our hourly rate for for-profit vs. nonprofits as well. Honestly, if your organization is in start-up mode, but the nature of your products and services really speak to us, we’re willing to consider a discounted hourly rate to support a fellow entrepreneur!

Does Your Marketing Agency/SEO Company Offer Traditional Marketing Services?

Yes. While we specialize in digital marketing and SEO, our marketing agency’s Principal brings 25+ years of experience in executing and overseeing traditional marketing from corporate roles — marketing that included broadcast advertising (cable TV advertising and radio advertising), print advertising (magazine, newspaper, coupon booklets and more), transit advertising (bus, subway, commuter rail train), outdoors advertising (billboards), mall advertising, movie advertising, and direct mail. She also brings significant experience from corporate roles related to public relations/PR, event planning, grassroots marketing and community outreach.

We can and do research, present, oversee, execute, and evaluate traditional marketing activities for our clients, and have have been in successful in obtaining publicity for a variety of our clients.

Can Your Digital Marketing Agency Be Hired For A Project Vs. Ongoing, Monthly Work?

Yes. Our digital marketing agency always maintains a mixture of both one-off/one-time/project clients and ongoing, monthly clients. At any one point in time, we are normally doing work for 12-15 clients. You can hire us for a specific project, or engage us for ongoing/monthly digital marketing work, including Google Ads management, ongoing SEO, blog writing, Google Analytics/website results tracking & reporting, and/or social media voice.

This is the image of upper back and head or a dark-skinned woman wearing a light blue and white striped shirt. She is sitting in front of a lap-top computer that reads "Marketing" on it in big blue, bold letters. The image is shared by our Boston digital marketing agency related to our blog post about whether to hire a marketing agency, marketing consultant, or PR firm.

What Is A Digital Marketing Agency?

A digital marketing agency is a firm your organization can hire to: 1) provide advice/consulting on your strategy related to any form of electronic/web-based/internet marketing activity, 2) to complete hands-on, day-to-day work related to implementing new and managing, optimizing, and reporting results on various existing electronic/online marketing activities, or 3) to provide both the aforementioned services.

What Is An SEO Company? What Does An SEO Company Do?

An SEO company is a firm your organization can hire to help your various online presences/properties rank well/be found on search engines, particularly Google. The search-engine-optimization (SEO) tactics implemented by an SEO company tend to focus on causing your website and your Google My Business profile to rank well, but they may also support your various social media profiles, such as Facebook and Instagram, easily being found on Google.

Many digital marketing agencies offer SEO services as part of their digital marketing service offerings, but the focus of SEO companies tends to be on search engine optimization only — both paid SEO and organic SEO — vs. all digital marketing vehicles and activities. SEO companies may have a deeper understanding of SEO because of their SEO specialization.

Get more answers about search optimization, in general, by reading our blog post that answers a variety of questions about SEO, and the types of SEO services offered by an SEO company or digital marketing agency by reviewing our SEO services list. As you’ll see, in addition to developing an SEO strategy for your organization that outlines tactics your firm should implement to rank better in Google for relevant search-engine searches, and offering hands-on implementation and optimization of such tactics, many SEO companies offer SEO audits as a starting point to inform an SEO strategy.

What Is SEO? What Is Search Engine Optimization?

We answer the above questions in-detail in our “Is SEO Worth It?” blog post and you can learn more about the tactics we reference on our SEO services page, but in general, SEO is the acronym for Search Engine Optimization and Search Engine Optimization is about putting various tactics in place to cause your various digital assets, such as your website and your Google My Business Profile, to appear at the top of search engine results for search terms (including questions) used regularly by your organization’s target audiences (we refer to these as relevant, desirable search terms.)

Will SEO Matter Or Make A Difference With Generative AI Search? How Will AI Impact SEO And Search Rankings?

We address the above question in our “What Content Served Up In Google Generative AI Has In Common: 8 Practices To Implement Now” and “How To Plan & Prepare Now For Google SGE Impact: Be Ready & Willing To Rock The Boat!” blog posts. Organizations and marketers can, and still will be able to post launch of Google SGE, to take a number of actions to ensure that their digital properties, particularly their websites, are found on/rank well in Google Generative AI/Generative AI search by following the recommendations in our blog post links above. AI hasn’t and won’t make SEO defunct or unnecessary.

Can A Nonprofit Benefit From SEO? Can SEO Benefit A Nonprofit?

Yes. While a key difference between nonprofits and for-profit organizations is that, in addition to creating awareness and generating engagements for their services among the audiences they serve, they have to employ marketing and promotional activities to generate funds (participate in fundraising) to support the work of their organization, non-profits can still benefit from and should employ SEO tactics just like for-profits.

Nonprofits can benefit from the following SEO tactics:

So, What Is Google Ad Grant?

Individuals often refer to the above in many ways — a Google Ad Grant, A Google Nonprofit Ad Grant, A Google Grant, A Google Nonprofit Grant. What our digital marketing agency assists with is all of the aforementioned if organizations are trying to understand the Google Grant for Nonprofits which provides:

  • $120,000 in annual free “Search” vs. “Display” advertising from Google Ads — this is text vs. image advertising, although advertisers can often employ a small non-branded, word-less image along with their text ads that provokes thoughts related to what the ad is advertising.
  • A means for an ad (which often appears at the top of Google search results for terms with which you provide Google) to be shown to relevant searchers to create awareness or cause desired actions on your website such as signing up for an e-newsletter, making an inquiry by completing a contact form, clicking on a hyperlinked e-mail address or phone #, etc.
  • A free way to drive traffic to your website to cause individuals who might be a good fit for your organization’s products and services to learn about your nonprofit organization, and possibly donate. Or, as mentioned above a free means to cause target audiences to take other desirable actions on your website (known as conversions), such as signing up to use your services or products.

How To Get Google Ad Grant?

The process for obtaining a Google Nonprofit Ad Grant has shifted a bit over the years, so we hesitate to document the exact steps for obtaining a Google Ad Grant since they are always changing. But, at a minimum, getting a Google Ad Grant so you can run Google Ads requires:

  • You have a TechSoup account
  • You have a Google Nonprofit Account
  • You can demonstrate, by sharing appropriate documents or information, that your organization is a viable 501(c)(3)
  • Your organization is not a college or university or a large healthcare provider, such as a hospital, health insurer, or health plan; nor, is your organization a government agency
  • You demonstrate a general understanding of how Google search advertising works — and that’s where we come in, either training staff at your organization on the aforementioned and/or helping you to apply for a Grant, and then optimizing and monitoring the Google Search advertising you run using it.

How Does Nonprofit Marketing Differ From For-Profit Marketing?

As mentioned in our answer to the question above, nonprofits need to accomplish the following with their marketing and promotional activities:

  • Cause awareness of their nonprofit organization, the way that for-profits do
  • Cause engagements for their services (service use) by the target audiences the nonprofit serves, the way that a for-profit would
  • Generate funds thru fundraising efforts to support the services and mission of their nonprofit organization — this latter objective is not one about which for-profits organizations need to be concerned

Nonprofit Marketing and Fundraising Positions And Consulting Firms

To accomplish the above objectives, nonprofits usually employ two distinct professionals in-house/at their organization:

  • Director of Marketing – individual responsible for creating awareness of the organization’s mission and various services
  • Director of Fundraising – individual responsible for overseeing annual and non-annual fundraising campaigns and events that provide funds that allow the nonprofit to be able to continue to operate and offer critical services to their constituencies

The Director of Marketing, Director of Fundraising, and/or the nonprofit Executive Director are often responsible for applying for a variety of appropriate, available grants to support their important work and operations. If a nonprofit organization is large enough, it may employ a Grant Writer in-house to apply for grants.

Of course, any of the above work can be outsourced to fundraising or marketing consulting firms or agencies, like our marketing agency.