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What’s The Difference Between Keyword Research and Prompt Research?

Over the years, we’ve talked a lot about both keywords and keyword research in our digital marketing agency’s blog (you can view a list of those keyword-related blog posts at https://allintheresults.com/category/keywords/), so we won’t repeat all of the valuable information about the keyword-research benefits shared there. Such research is just one piece, but an important piece, of an overall SEO/GEO/AEO strategy, and often is the foundation of all other SEO/GEO/AEO (search engine optimization/being found online) tactics, particularly when it comes to being found in traditional search engines.

Keyword research and prompt research differ on a number of fronts, including the factors outlined below.

How Keyword Research and Prompt Research Differ

  • Nature of What Is Entered In Search Tool By Searcher/Prompter: Traditional keyword research is/was all about discovering what topics (in the form of one word or several words (a phrase or statement)) individuals, in geographies your organization serves) are/were entering into traditional search engines on an average monthly basis. Eventually, keyword research expanded to “light” question research, using tools like Answer The Public. Prompt research is about discovering the various questions vs. statements or phrases that individuals are putting into an AI search/answer engine, like Google Gemini, Microsoft Copilot, or ChatGPT, to get an answer to a specific question.
  • Geographic Focus: as discussed above, keyword research is/was focused on understanding what terms/phrases/words target audiences in an organization’s geography were entering into traditional search vs. AI search tools to determine which phrases the target audiences were using most. With prompt research, there is far less geographic/physical-location focus, and it is far more difficult to obtain what questions individuals specifically in your geography are putting into an AI search tool, like ChatGPT, to get their question answered.
  • Ultimate Search Engine Optimization (SEO/GEO/AEO) Goal/Objective: Keyword research is all about helping an organization “rank well” in relevant search results fo relevant searches. Prompt research is about identifying the types of questions anyone anywhere is entering in an AI/answer engine that are either directly, tangentially, or very indirectly related to the products or services your organization offers.
  • How Research Is Used: Keyword research is used to inform the content that one includes on their website — whether it be post or page content — but particularly, the words used in/the phrasing of headers and subheaders, and behind-the-scenes meta/SEO tags. Prompt research is about identifying which content on your own website or a competitor’s website is being cited (linked to) by AI search engines, and therefore, being served up to “prompters” in the answer they spit back. This research can help inform the format and content nature of future blog posts or Q &A (housed in an FAQ website page). In addition, a different set of prompt research should be conducted to learn the exact phrasing/the nature of prompts that your target audiences are regularly putting into AI search/answer engines.
  • Tools Used To Conduct Research: Free and paid tools exist to conduct keyword research, and our team uses the free keyword planner tool in Google Ads to conduct such research. Prompt research involves the two types/branches described above and can be conducted by 1) adding the “first user source” dimension to your Google Analytics “pages and screens” report (see image below) and entering the names of various AI search engines, such as Gemini, Perplexity, Claude, Copilot, and Gemini, into the search query bar so you can see to which pages/posts on your site AI search engines are referring visitors. If you have a visitor coming to a specific post/page on your website, then the AI engine in-question must have cited (provided a link to) the website page or post in-question; and 2) using a paid tool like SEMRush which has a distinct “prompt research” tool within it to gather broader/more general target-audience prompt behavior, and therefore, behavior that goes on beyond your particular website.
This image is a print screen from a Google Analytics report where the page report has an added dimension of the first user source name so the user can see what AI search engine is referring traffic to which pages and posts of their website.

Need Help Conducting Prompt Research Or Keyword Research?

Reach out today for a complimentary discussion regarding keyword research and prompt research to support an overall SEO/AEO/GEO strategy!

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Our Journey With LLM Advertising: How To Optimize and Set Up ChatGPT Ads

We never like to recommend, or try to implement, a new form of online advertising, until we’ve tried/tested it with our own business. That way we can understand the pros and cons of running advertising on a new advertising vehicle, plus all the “inputs” we’ll need to provide to the tool to launch the campaign. That makes it easy to know what questions we need to ask of our clients related to a new ad campaign launch on a vehicle that is new to them, or what we need their approval on.

We waited to try this new vehicle until they offered pay-per-click (PPC) vs. just pay-per-impression (CPM) advertising because, quite frankly, most of clients are small-to-mid-sized businesses (SMBs) and nonprofits and they have far smaller marketing/advertising budgets than large firms and need their ads to really work for them and generate leads and sales vs. just awareness-generation!

This gray image that runs horizontally is a print screen of Results Communications & Research's ad running on ChatGPT and It is truncated but says "Looking For Expert Advice For Bein..Learn How We Help Organizations Appear in AI and Traditional Search..." and contain a small powder blue image that says "SEO."
Results Communications & Research’s ChatGPT Ad

As of the original publish date of this blog post, It’s been about 1.5 weeks since we rolled out ads for our own business, Results Communications & Research, on the ChatGPT LLM-powered (large-language-model-powered) answer engine/AI search platform. We’ve documented below — and will continue to document — our 2026 journey with this new form of online advertising. So, be sure to check back!

  • Days 1 & 2 (June 11 and June 12) – set up our ad and associated targeting for our campaign at ads.openai.com (ChatGPT is owned by OpenAI) — it was not a large lift at all! Needed to determine and document in OpenAI’s ad tool how much we were initially wanting to spend for a click (we initially put this at $3.50) and our daily budget ($25), plus in what geographies (Providence RI and Boston MA) we wanted the ads to appear. And, also provide context hints (OpenAI instructions explained this exercise this way: “describe the conversations, topics, or keywords where your products or services may be relevant; these hints guide matching, but aren’t exact-match targeting rules.” We also documented the images and content we wanted to use in our ads. We are testing two ads — one with longer and one with shorter headlines — but to keep something consistent, so we’d feel comfortable drawing conclusions about our headlines, we used the same image in both ads. We also had to share with the ad platform what page of our website we wanted ad clickers to land on (we created a brand new page on our WordPress website for such purposes — which is an online advertising best practice).
  • Day 2 (June 12) – launched our campaign by activating it in our OpenAI Ads dashboard.
  • Day 5 or 6 (June 15 or 16) – of course, being the digital marketing and analytics geeks that we are, we checked our advertising dashboard at openai.com countless times to see if the ads were being served up and generating impressions and/or clicks. Seeing zero movement on either the impressions or clicks front, we decided to expand our geography to NYC and our daily budget to $35 and what we were willing to spend for a click to $5.00, in case what we were willing to pay for a click (and the competition to have ads shown by competitors in the same geography for the same types of prompts) was causing the ads to not be shown or we needed a bigger geography to have enough opportunities for our ads to be shown to relevant “prompters” on ChatGPT.
  • Day 7 (June 17) – we saw in our advertising dashboard that our ChatGPT ads were starting to accrue impressions, and therefore, were being served up, but not to any great degree.
  • Day 8 (June 18) – we increased what we were willing to pay for a click to $7.50, and also added in the whole state of New Hampshire to our geographic targeting.
  • Day 9 (June 19) – seeing an alert in the OpenAI ads platform that we were often being outbid by competitors because of what we were willing to pay for a click, we increased our click bid to $10.00 from $7.50 – our first 2 clicks were achieved somewhere between the 18th and 19th, and at that point, our ads had a 0.66% click-thru rate (meaning less than 1% of individuals having our ad served up to them, clicked on it — not surprising for reasons outlined in the next bullet.)
  • Day 12 (June 22) – we just checked this morning and the increase in budget and what we are willing to spend for an ad click, plus the expanded geography seems to be paying off! As of this morning, our ChatGPT ads have generated 2,762 impressions (been served up that number of times), 13 clicks (a 0.47% click-thru rate), and an average cost-per-click of $6.44. We aren’t surprised by any of this. We had seen competitors running ChatGPT ads in our space when we were entering relevant prompts into ChatGPT, so we knew as a business-to-business advertiser we were more likely to have to pay more for a click than a business-to-consumer advertiser might. We also know that ChatGPT is a different animal than Google Search ads — the new form of ads discussed in this post is served up to individuals entering prompts into ChatGPT that might indicate they’d be interested in our services, but it’s not the same as someone entering “keywords” into Google and then Google serving up ads to those individuals because an advertiser provided those keywords as ones they wanted their ads to be served up for. We changed our daily budget to $50.00 today — we should have increased the daily budget a few days back in keeping with our increasing the amount we were willing to pay for a click! We also paused the shorter of our two ads since the longer ad was performing far better. To-date, we have not generated any leads — in the form of phone calls, e-mails, or appointment set-up — from these ads. We’re not discouraged by this at all, since, when it comes to a business engaging a firm for B2B services — or even reaching out to them — there can be a long lead time!
  • Day 17 (June 27) – we paused our ads today. Not because they weren’t generating impressions or clicks, but simply because we are a small marketing agency/SEO company who deliberately keeps our fees/rates very reasonable so that small businesses and nonprofits can afford to work with us. Going into this pilot, we planned to only spend about $300, but ended up letting the ads run until ChatGPT ads had spent $364.12, based on our daily budget and what we were willing to spend per click.

How Successful Was Our ChatGTP Ads Campaign?

Because businesses often take some time before purchasing business services, and therefore, like to research a number of companies before they decide to reach out to the one organization or the few organizations whom they are most interested in, we have yet to receive any inquiries from our ads, but still hope to get some inquiries from those who have clicked on the ads. At least we’ve generated some “awareness” among appropriate parties. We’ve also found in our many years of running online ads for our own business, that often, fellow marketing agencies/competitors click on our ads to see what we are offering and what we are all about. We did ensure our landing page for our ad clickers adhered to best practices, such as demonstrating why we are experts, including “social proof,” therefore, a review or testimonial, and much more!

Ultimately our ChatGPT ads yielded:

  • 11,321 impressions (this number of sets of eyeballs viewed our ads as part of entering an appropriate prompt into ChatGPT)
  • 46 clicks
  • 0.41% CTR (we aren’t concerned or scared off by this low click-thru rate — we’ve seen similar with Reddit and nextdoor.com ads
  • Average cost-per-click (CPC) of $7.92 – not horrible for a B2B (business-to-business) lead

As we recommended at the top of this blog post, keep coming back to learn more about our ChatGPT advertising journey! We’re all in this together when it comes to understanding this particular form of new advertising and how effective it will be in generating leads and sales, not just awareness, and if ROI makes sense for advertisers like our clients who need their ad $$ to work for them pretty quickly.

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The ABCs & Ds Of Being Found In Answer-Engine-Prompt And Traditional-Search-Engine Results

We will continue to conduct our own informal research — assessing how and when our own website pages and posts appear in both AI/Answer Engine Prompt results and traditional search engine results — but based on what we are seeing as of the date of this blog post, the items outlined in the image and bulleted section below seem to be common features or characteristics of website content that is being served up most frequently in any kind of AI or search engine.

And, it’s also very much in keeping with what we observed and commented on almost two years ago related to commonalties among content that was being served in traditional and AI search engine results.

How To Be Found Online? Do The Following Related To Your Website Content

  • Always keep your target audience in mind — what content/information would be helpful to them vs. content/information you want to share. Don’t be self-serving!
  • Keep your content clean and easily consumable by using bulleted or numbered lists
  • Don’t be afraid to take a different approach to what other experts are saying on a particular topic
  • We’ve talked about this in a number of blog posts, including this post about the types of links every website should have — always include internal links and external links to relevant content
This light gray vertical image says in a dark powder blue "the ABCs & Ds Of Appearing In Answer-Engine-Prompt and Traditional-Search Results and Has Bulleted Sharing the Same Bulleted Content That Is Served In the Post Itself

Need Help Figuring Out How To Write Content For Your Target Audiences Or How To Structure That Content?

Reach out today for a free marketing consultation regarding your organization’s particular challenges related to being found online.

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Appearing In AI Prompt Results May Help Your Organization Get Prompt Results

As we’ve shared in recent AI-search related blog posts, a “prompt” is what an individual — related to their own personal needs or business-/work-related needs — enters into an answer engine/AI search engine, like ChatGPT, Claude, Perplexi, Google Gemini, or Microsoft Co-pilot to gather information or complete a task related to a particular topic, question, or problem for which they are seeing a solution.

This image is a print screen of a prompt entered into Google's AI Mode search tool and the initial results that Google spit back. The prompt reads "how can I protect my parents' assets from nursing homes" and the results are in the format of content directly below the prompt and citations or links to websites on the right.

How Can Small Organizations Be Found In AI Search/Answer Engines and How Do They Benefit From It?

The AI train is moving fast, and while answer engines may not always serve up your content or a link to your website, known as a “citation,” to a prompter/searcher who is in a relevant geography in response to a prompt related to your organization’s products, services, or solutions, there will still be a number of times when your business or non-profit organization gets a mention or a citation served up to geographically appropriate prompters, i.e., individuals who are located in the geography your organization is able to serve.

So, if you’re a smaller shop, why not take advantage of this opportunity to have your content served up in lieu of a bigger brand’s content. You may not be able to compete with a bigger organization when it comes to ad spend/advertising dollars, and overall marketing budget, but producing easily understood, beneficial content is a low-cost way to help your organization be found online before, or more frequently than, bigger organizations.

Check Out These Resources To Help You Create Online Content That Helps Small Organizations Be Included In AI Prompt Results:

Why Citing Experts Supports Your Own Organization Being Cited
Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?
A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

Need Help Determining The Nature Of Content To Produce To Support Being Found In AI Search Engines? Or, Need Help Writing Content For Answer Engines?

To inform your future online content, our team can help you determine what prompts searchers are putting into answer engines, like Google AI tools, related to the products, services, and solutions to problems you offer. We can also help you produce website blog content related to the aforementioned. Reach out today to schedule a complimentary discussion about how your organization can be found online!

AEO, AI Search, Being Found On Bing, Being Found on Google, blog, Blog, Blogging, marketing best practices, organic SEO, pull marketing, Search Engine Optimization, search terms, SEO, Understanding Your Environment, website

Why Citing Experts Supports Your Own Organization Being Cited

Since we’ve already detailed in a recent blog post the reasons why you want your organization to be cited (when it comes to being found online), we won’t revisit that extensively here. We will say that being cited by a search engine or search tool, i.e., having them serve up a link to your organization’s website vs. just mentioning your name in relevant search results is a very positive thing. But, as we’ve also shared in the past, in order to increase the probability of that happening, your organization needs to demonstrate to search engines (both AI and traditional search engines like Google, Bing, and Yahoo) that you are credible and trustworthy.

What’s An Easy Way To Show Search Engines You’re Credible?

There’s a very easy way to show search engines you’re credible and that’s citing other organizations in your website content, i.e., mentioning and sharing links to experts in your field, or on whatever topic you are addressing in a particular section of your website. You can also ask experts to write a “guest blog post” for your site, or partner with a fellow expert on a blog post.

Citing experts on your website demonstrates to search engines:

  • Your organization makes and takes the time to follow and learn from experts
  • Your organization is not too self-serving, i.e., only focused on your needs and self-promotion vs. wanting to provide valuable information to your readers/target audiences, even if it means sharing information about other organizations
This is a gray rectangular image that runs vertically and says in dark-powder-blue letters, "citing experts supports your own organization being cited" and that contains the logo of our Braintree Digital Marketing agency.

How Do I Know What Experts To Cite?

One of the easiest and best ways to figure out who to cite on your website is to use LinkedIn’s search tool to enter search terms/keywords related to the topic for which you want to identify experts. You’ll likely want to select “posts,” “people,” or “services” by clicking on those buttons to generate lists to review after you’ve entered the keywords in the main search tool on the left top of your LinkedIn homepage.

Review the bios and posts of some of the individuals LinkedIn has served up to you, and begin following those that interest you. Their posts will start appearing in your newsfeed. You’ll soon see/learn which individuals resonate with you and whose websites you want to share on your website in appropriate places. And, keep in mind, you don’t have to share links to their website on your website, you can also share links to their LinkedIn profiles, as we’ve done below.

Here’s Some Of The SEO/AEO/GEO Experts We Like To Follow On LinkedIn

Kristine Schachinger

John McAlpin

Mike Friedman

Erik Marsh

Neil Patel

Eli Schwartz

The above individuals are just a handful of those we follow on LinkedIn because there’s so many experts, like us, who regularly create and share content about search engine optimization (SEO), answer engine/AI engine optimization (AEO), and generative engine optimization (GEO).

Need Help Identifying Which Experts You Should Follow On LinkedIn?

Reach out today to our Greater-Boston digital marketing agency for a complimentary discussion about your marketing challenges and opportunities.

Acceptance of Circumstances, accountability, AEO, AI Search, Being Found On Bing, Being Found on Google, blog, Blog, Blogging, content marketing, GEO, keeping up with trends, marketing best practices, organic SEO, pull marketing, Search Engine Optimization, search terms, SEO, staying current, strategic planning, target audiences, Target Marketing, website

Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?

The answer to the above question is pretty straightforward, and in most cases, “yes.” Given that we are in the day and age where individuals are using what’s known as answer engines — think ChatGPT, Perplexity, and Claude — more and more for both business and personal purposes, if an organization wants to continue to be found online, it DOES need to regularly produce and publish new content. Unless your site is one that is only meant to provide very static information and credibility to people who already know or have found your organization, your organization will need to do the following to support your organization’s name being mentioned or a link to your organization being served up by answer engines in response to relevant prompts.

This image is a print screen of what it looks like when you go into a WordPress website to add a new post and says "Add new Post" at the top and "enter title here."

What Types Of Content Do I Need To Create If I Want To Be Found In Answer Engine Results?

  • Blog posts or questions that reside within a website FAQ (frequently asked questions) page that answer questions that your organization regularly gets asked by prospective clients and existing clients
  • Blog posts or questions that reside within a website FAQ page that answer questions that keyword research and answer research indicates your target audiences are asking answer engines/searching on
  • Blog posts that speak to topics that are “tangential” to the particular products and services you offer, but that are important ones for your target audiences. For example, you might offer seniors in-home care, but write and publish some blog posts about senior fraud, aging in place/aging at home, and exercises for seniors. You get the picture!

Even if you’ve already published such content, target audiences’ questions and needs change/evolve, and both from a marketing standpoint and a search-engine standpoint, you need to demonstrate that you are staying current/relevant/up-to-date. It’s not good to have clients or prospective clients visit your site and see that you haven’t put up any new content in many months and/or content is outdated — it looks like you’re not minding your shop, and if you aren’t, what else might you neglect? And, search engines are more likely to serve up new, fresh content than content that is old and dated.

In sum, a static site will NOT help your organization be found online by target audiences, given how individuals gather information these days. Sure, it’s time-consuming, but regularly producing and posting new content answering questions and providing information that benefit your target audiences needs to be an ongoing marketing activity. As we’ve always said, “SEO (search engine optimization) is NOT a one-and-done exercise.

Need Help Figuring Out What To Blog About And How Frequently?

Reach out today to schedule a complimentary discussion with our digital marketing agency about your blog strategy!

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The Challenges Of Display Advertising, A Form Of Push Marketing

While our firm has developed a specialty in, and has gotten well known locally for search engine optimization (SEO), i.e., both paid and organic tactics that drive individuals who are actively searching to identify someone who offers the products, services, and solutions to products you do to your website, we also have a lot of experience with “push marketing.” Unlike SEO-related marketing and tactics (pull marketing), push marketing is all about putting the idea about your organization’s products, services, and solutions into the heads of individuals who aren’t actively searching to identify someone like you, but who still might be a great fit for your product, service or solution, based on various demographics and behaviors. And, our blog post is focused on one form of push marketing — display advertising.

Who Does Display Advertising Target?

Like all forms of push marketing (think print, e-mail, and radio marketing), display advertising (advertising that includes an image vs. just text) allows you to target individuals and/or businesses based on one or more of these criteria about the individual or business:

  • the geography in which they live or are located
  • their age, gender, and household income, if an individual
  • key life events, such as graduating from college, having a baby or retiring, if an individual
  • their hobbies or interests
  • their role at a company
  • their recent purchase, or research conducted related to a potential purchase
  • the size or nature, if a company

So, What Is The Biggest Challenge Of Display Targeting?

Over the years, in both corporate marketing and consulting/agency roles, we’ve run a decent number of Google Ads, Facebook/Instagram, Reddit, Nextdoor.com and other “display campaigns” that have employed the targeting detailed above. But, with recent campaigns, it’s really struck us what one of the biggest challenges is related to running such campaigns to pursue individuals who aren’t necessarily looking to buy your products, services or solutions, but who might be a good fit for them.

And, that display advertising challenge is this. Many consumers and/or individuals associated with a business often click on ads, not because they have an immediate need for the product, service, or solution advertised nor will they ever have such a need. But rather, they click on ads out of what we call “the curiosity factor.” Something about the language and/or image in the ad — known as the “ad creative” sounds interesting or intriguing to them and they click on the ad to learn more just because they are curious.

This image shows part of the face and only one eye of a boy with dark hair and dark eyes peeling back brightly colored blue, gold, and purple curtains to look out the window.

How Does The Curiosity Factor Impact Display Advertising Results?

Here’s how individuals clicking on display ads simply out of curiosity impacts display advertising results:

  • Since for display ads, you often pay for ad “click,” you often pay for clicks that will never become a lead or sale.
  • The conversion rate for your ads is far lower than what you see with “paid search” campaigns (where ad clickers are in active search mode to identify someone like you) and your cost-per-conversion may end up being far higher than what you see with push marketing. The last statement depends on how much your cost-per-click is for your display campaign since often the cost-per-click is far lower than for a paid search campaign.
  • Ultimately your campaign ROI or ROAS (return on ad spend) ends up being quite low and doesn’t warrant continuing to spend on the campaign even though you’ve generated a lot of awareness of your products, services, and solutions thru your display ad spend.

Need Help Determining Whether Or Not It Makes Sense To Run A Display Advertising Campaign?

Our team is glad to chat with you on a complimentary basis about whether or not piloting a display campaign would make sense for your organization. Schedule a complimentary display advertising discussion today!

Acceptance of Circumstances, AEO, AI Search, competitive advantage, differentiation, Discussion Forums, keeping up with trends, lead generation, Making Connections, marketing best practices, Marketing Planning, nextdoor, online advertising, pull marketing, push marketing, relationship building, reputation management, sales, Search Engine Optimization, SEM, SEO, social media, social media strategy, social media voice, staying current, strategic planning, target audiences, Target Marketing, Understanding Your Environment

Looking For An Additional Way To Be Found Online? The Answer Might Be Right Next Door.

Read on to learn about both free and paid opportunities to create awareness of your organization and its products and services on the Nextdoor social media platfform!

And, keep in mind, that while your organic/free presence may only reach local consumers and businesses, your organization can purchase online advertising that can be served up to businesses and consumers throughout the U.S. And, you can choose the city or state location of individuals to whom you want your ad served up!

Free Promotional Opportunities On Nextdoor.com

If you or your organization is not familiar with, and maintaining an organic/free business page on the social media platform geared toward sharing community news and event — nextdoor.com — you are likely missing out on a free and easy way to create awareness of your organization’s products and services locally. Once you set up a business page — something our digital marketing team can help you with — and provide documentation to nextdoor.com to verify your business is legitimate, fans of your organization can start posting recommendations/reviews to your page. Plus, you can start posting updates to your nextdoor.com business page the way you do to other forms of social media and to your Google My Business Profile.

This an image that is a print screen of what our digital marketing agency's (Results Communications & Research's) business page looks like on nextdoor.com. The image shows our logo, a description about our business, plus an image that says "SEO."

Paid Advertising/Promotional Opportunities On Nextdoor.com

In addition, nextdoor.com offers the opportunity to run display ads (image ads) that are similar to ads that you can run on other social media platforms, like Instagram or Facebook, or on discussion-forums like Reddit. We are currently testing this advertising vehicle for our own business, as well as for a client’s business, and will be sure to provide updates on our experience with the tool and the results it does or doesn’t deliver!

With answer-engine use (think ChatGPT, Google AI modes, etc.) on the uptick, it can be much harder to be found online by relevant searchers. So, maybe it’s time to get creative, think outside the box, and consider this “push” marketing activity, in addition to “pull” ones that you’ve relied on in the past. Learn more about the difference between pull and push marketing and why, particularly, with the introduction of AI, you’ll want to create and implement both a push and a pull marketing strategy.

Need Help With Setting Up A Nextdoor Business Page Or Nextdoor Paid Advertising Campaign?

Reach out today to schedule a complimentary discussion about whether or not your organization would benefit from an organic and/or paid advertising presence on Nextdoor and how we can help!

AEO, AI Search, Being Found On Bing, Being Found on Google, blog, Blog, Blogging, keeping up with trends, marketing best practices, online presence, organic SEO, pull marketing, SEO, SEO tags, staying current, Understanding Your Environment, website

A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

There’s so much talk these days about what tactics to use to be found in answer engines or AI tools. I like to refer to solutions like Google AI mode, ChatGPT, and Perplexity as answer engines or AI tools vs. search engines because these tools go far beyond search. Many individuals are using such tools to complete tasks, such as asking them to create formulas or work plans for them, or to come up with trip itineraries or write content/copy for them.

I wanted to come up with and share a recipe for being found in both traditional search engines (Google, Bing, Yahoo, etc.) and answer engines that felt authentic to those following the recipe. Something that felt comfortable and right vs. complicated and didn’t leave the cook feeling stressed out and confused and wondering how to “game” the answer engines. Below is a simple recipe for SEO (search engine optimization) and AEO (answer engine optimization) success that I came up with.

This is a rectangular image that shows a cookbook open on a table that houses a red and white checked tablecloth and fresh tomatoes and herbs that will be used to make the vibrant Italian recipe shown on the right hand side of the cookbook, a recipe that has mozzarella cheese and a thick tomato sauce

A Simple Recipe For SEO and AEO Success

  1. Start by answering questions via a main FAQ page, or in shorter FAQs housed within main pages of your website, that target audiences have about your organization and your specific products and services.
  2. Add in answers to questions that target audiences have, in general, about your industry/business line and the different products and services associated with it – again, these should be more general vs. about your specific products and services and could be answered in an FAQ, or in one or a series of blog posts.
  3. Sift in some website blog post content that is helpful to your target audiences that is “tangential, i.e., not directly related to your products or services, but information that would be valuable to your target audiences.
    • A great example of this is an estate planning law firm client who is sharing information about aging well with clients since many are seniors.
  4. Sprinkle in a synopsis at the beginning or end of any blog post you create, so search engines, answer engines, and readers know what they will learn about when they read that blog post. Then, use that synopsis to inform your meta description tag for that blog post.

And, voila, you’ve created a recipe that all adds up to being helpful and kind, and created an approach that should feel comfortable and authentic to every organization!

Being Found on Google, Google My Business Profile, local search, organic SEO, pull marketing, SEO, social media

Why Posting To Your Google My Business Profile Just Got Easier

We’ll keep this blog post short & sweet, since we just wanted to share the great news that a key wish of every digital marketer and social media expert came true in November 2025 when Google implemented the capability of being able to schedule updates/posts to your Google My Business vs. solely post them in real time.

Google also now lets you post to more than one Google My Business Profile that you own or manage. So, if your organization has several Profiles, based on various locations out of which you operate, and you want to share the same post/update to more than one profile you can do this all at once while being logged into one Profile and using the multi-location scheduling functionality.

To see what the new Google My Business posting functionality looks like, check out Attorney Marketing Network’s blog post that details 2025 updates to Google My Business posting capabilities.

This image is a print screen of the posting/updates section of our digital marketing agency's Google My Business Profile. It shows our logo at the top and then example of two text posts that link to recent blog posts we put up on our website.

But, Do I Need To Post To My Google My Business Profile?

Yes, you very much do. As we called out in our blog post about whether or not social media is worth the time & energy, organizations need to think of their Google My Business Profile as another form of social media and keep content shared on their fresh/current — this not only helps from an SEO perspective, since search tools reward for fresh content, but also helps from a marketing standpoint, as prospective clients and clients will see you are attending well to your shop.

In Addition To Sharing Updates, What Are Some Other Google My Business Profile Best Practices?

Check out these blog posts we’ve written about optimizing your Google My Business Profile that provide information on other tactics you can implement to make sure your Google My Business Profile has the best possible chance of being served up in relevant Google “near me” searches!

Need Help Related To Optimizing Your Google My Business Profile, So You’re Found Online For Local Searches?

Reach out today to schedule a free, no-obligation discussion about your Google My Business Profile and how you can optimize it!