Integrated Marketing and Strategic Plans

Our Principal has extensive experience, from both corporate marketing and consulting roles, related to developing, executing, monitoring, optimizing, and providing detailed analytics performance reports for integrated, strategic marketing plans. Our Strategic Marketing Plan Services include: Development of Short-Term and Multi-Year Integrated Marketing and Strategic Plans to Support Your Brand’s/Organization’s Objectives: Awareness Sales or other conversion/acquisition…

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Creative Theme and Brand Development and Execution in Advertising

Brand or Program/Product Name and Logo Development; Messaging and Design/Visual for Marketing Campaigns; and Design and Placement of Advertising in Both Traditional and Online Media   EXAMPLES OF RELEVANT WORK FROM CORPORATE OR CONSULTING ROLES*:: Brand/name creation:  Oversaw process of arriving at both name and associated branding to be used in non-MA markets for health…

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Research: Primary and Secondary (Including Online Surveys)

Assessment of Challenges and Opportunities — internal, competitor, industry; Primary Research — web, e-mail, mail, or phone survey tool development and results analysis; and Secondary Research — review of existing research and public information to support lead generation, analyze competitor behavior, determine industry trends, and other research     ONLINE SURVEY SPECIAL:  FOR $300 or…

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Public Relations/Good Will Creation/Events

Proactive and Reactive Public Relations — including responding to press inquiries, composing and distributing press releases, pitching stories to press contacts; Community Good Will Strategy Development and Execution; and Event Planning and Execution — includes preparing for community events, trade shows, and client seminars and meetings EXAMPLES OF RELEVANT WORK FROM CORPORATE OR CONSULTING ROLES*:…

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Internal Communications

Employee communications — development of internal communication plans and actual communication activities on behalf of Human Resources, senior leadership or other internal teams; Employee events — execution of recognition and reward events, sales/training conferences, all staff meetings/ town hall discussions; and Employee Education Regarding Marketing and Sales Activities — such as new program/product introductions, marketing…

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Web site, Social Media, and Other Online/Digital Presence and Advertising

Results Communications offers the following digital marketing services. To stay abreast of the constant changes that take place regarding digital opportunities, we passed the exams to be a Google AdWords certified specialist in 2014 & 2015, completed Basic SEO certification from Yoast in 2016, and regularly enhance our WordPress Content Management Solution (CMS) skills through…

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Employee and Customer/Member Wellness Programs

Design and Execution of Survey Tool to Assess Employee or Member/Customer Interest in Wellness Programs — including results analysis; Wellness Plan Development and Execution — including healthy snacks and meals, nutrition seminars, walking programs, health-related contests, printed an online wellness information/flyers, other activities; and Establishment of and Facilitation of Internal Wellness Committee and Charter Multiple…

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Graphic Design Services

Through its collaborative relationship with Joyce Rooklin Design, Results Communications and Research has access to a very seasoned and creative graphic designer to assist you with any of your branding and other design needs. We can connect you with Joyce — if you prefer to work with her directly on advertising, collateral, and branding needs requiring graphic…

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Sales Channel, Marketing Function and Budget Establishment

Establishment or Restructure of  Marketing Department or Function — provide direction/recommendations and manpower; Annual Marketing Budget Development — make recommendations for/create detailed annual marketing budget; Launch New/Third Party Sales Channel – provide operational and administrative support and direction Serve As Outsourced Marketing Services/Function – provide all the functions and services of a marketing department off-site — saving…

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