WHAT MARKETING CHALLENGES & OPPORTUNITIES DO YOU FACE?
NOT APPEARING IN THE FIRST TWO PAGES OF SEARCH ENGINE RESULTS FOR RELEVANT SEARCHES?WE’RE SEO (SEARCH ENGINE OPTIMIZATION) OPTIMISTS: We develop & implement customized, strategic plans to improve where a listing with a link to your organization’s website or social media presence appears in search engine results. We’ve got a proven track record of improving how our clients rank against competitors in Google search results for high-volume search terms (keywords) relevant to their products & services.
DON’T KNOW WHO’S VISITING YOUR WEBSITE, HOW THEY GOT THERE, OR WHAT ACTIONS THEY’RE TAKING?
WE CAN HELP YOU ASSESS WHETHER OR NOT YOUR WEBSITE IS SUPPORTING YOUR AWARENESS, LEADS, SALES AND OTHER OBJECTIVES: We employ digital analytics tools, including, but not limited to, Google Analytics and Google Search Console, to help you analyze your website visitor activity & behavior. Then, we share implications and recommended short-term and longer-term revisions to your marketing strategy and website, based on our findings.
NEED TO RANK HIGH IMMEDIATELY IN SEARCH ENGINE RESULTS? WONDERING IF PEOPLE ARE SEARCHING FOR THE TYPES OF PRODUCTS & SERVICES YOU OFFER?WE CAN HELP YOU PLAN FOR, EXECUTE, MONITOR, OPTIMIZE, AND ANALYZE THE RESULTS OF PAID SEARCH (SEARCH ENGINE) AND DISPLAY (SOCIAL MEDIA OR GOOGLE ADS) ONLINE ADVERTISING CAMPAIGNS: We’re able to implement simultaneous pilots on several platforms to determine which delivers the best results, or advise upfront which online advertising type and platform(s) make the most sense for you, based on what we know and learn about your market. We can also test ad “creative (images & messaging).”
NEED CAPACITY ON YOUR TEAM RELATED TO YOUR SOCIAL MEDIA STRATEGY & VOICE OR OTHER MARKETING ACTIVITY OR PROJECT?
WHETHER IT PERTAINS TO SOCIAL MEDIA OR SOME OTHER MARKETING NEED, WE REGULARLY PROVIDE OUTSOURCED CAPACITY TO CLIENTS RELATED TO ONGOING, HANDS-ON WORK OR TO ONE-OFF PROJECT MANAGEMENT AND STRATEGIC PLANNING: We can develop a customized social media strategy that addresses your particular needs and challenges and coach your team on how to execute it. Or, we can serve as your daily social media voice by writing & sharing approved posts and liking and commenting on others’ posts on your behalf.
IN START-UP MODE OR LAUNCHING NEW PRODUCT OR SERVICE?WE CAN WORK WITH GRAPHIC DESIGN AND WEBSITE DEVELOPMENT & DESIGN EXPERTS ON YOUR BEHALF TO SUPPORT ALL YOUR MARKETING NEEDS RELATED TO LAUNCHING A NEW ORGANIZATION, PRODUCT, OR SERVICE: From branding, such as logo creation, to your online presence — including website & social media — we’ll make sure your new organization, product, or service starts out “marketing strong.” As part of your launch, we can develop a comprehensive integrated marketing plan that includes both digital & traditional marketing tactics, such as print, billboard, transit, and broadcast advertising.
UNSURE IF ANY OF YOUR MARKETING TACTICS ARE WORKING? CONCERNED MARKETING RESULTS & BUDGET AREN’T BEING MAXIMIZED?
OUR ORGANIZATION’S TAGLINE HAS ALWAYS BEEN “MAXIMIZING RESULTS THROUGH RESEARCH-SUPPORTED MARKETING.”: We help our clients analyze the impact of existing marketing tactics, and potential impact of future tactics, to ensure that marketing dollars aren’t wasted, i.e., budgets are maximized. We never encourage clients to continue with or implement strategies & tactics that don’t make sense from both budget and results standpoints.