marketing consultant, Memorability, staying current, Target Marketing

Memorability and Target Marketing 1.2

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Note: Since I wrote the piece below the video referenced has been removed from YouTube.

I’ve been posting a lot recently about both the value of creating memorability and of knowing how to reach and speak to your target audience — two key principles that are ageless and will always be critical to the success of any advertising campaigns, regardless of their objectives.

Dos Equis has succeeded in implementing both these principles in its “The Most Interesting Man in the World” campaign. The beer giant understands that much of today’s  buying power resides within the “Baby Boomers” group — and its “Most Interesting Man” campaign speaks to both women and men of that generation — women who’d like to meet the “most interesting man” and men who would like to be him.

You know a campaign is memorable when others spoof and/or want to capitalize on it as YouTube has done with its subscription campaign mirroring “The Most Interesting Man” campaign. Enjoy “The Most Interesting Puppet in the World”, if you haven’t already seen it, and “Stay Thirsty, My Friends”.

 

brand promise, marketing consultant, mission statement

Keeping Up the Fight

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As I’ve expressed to friends and family members, I want my new venture, “Results Communications and Research” to be about so much more than making money. Having known some really strong fighters — several are no longer with us, but many are — I want to offer as well as be a source of inspiration to those who find themselves having to fight hard to stay emotionally and physically well.  I want to “pay it forward” to thank all those who inspired and supported me when I needed it most — through my battle with cancer and subsequent health issues resulting from cancer surgeries and treatment — and be a light in the darkness to those who need it.fighter girl

(image courtesy of photostock/FreeDigitalPhotos.net)

In keeping (hah, hah) with the above, I have created a “Keep Up the Fight” page here at allintheresults.com where I plan to share inspirational words and music, and honor inspirational people and organizations  — individuals and teams of individuals that refuse to let life’s challenges beat them or beat down the vulnerable populations they serve.

I hope you’ll visit this page when you find yourself in need of inspiration. Maybe you’re struggling with the demands of caring for an elderly parent or a sick loved one, maybe you’re feeling ill yourself, maybe you find yourself in a difficult employment situation, or maybe you just need some inspiration to keep up with the financial and physical demands of 21st century lifestyles. Regardless, I hope you’ll visit this page regularly, make suggestions for additions to the page — whether they be quotes, songs, people, or organizations you admire or that inspire — and that you’ll share this page with others who may need it.

I’ve already made a couple of additions this week based on items that friends told me inspire them.  Thank you!

I’ll look forward to learning more about what inspires you when you need it most, so please do share it with me at gail.moraski@gailm.sg-host.com.