My blog title is a quote I plan to use this year to inspire myself as well as others — on both the work and personal fronts. You can see I’m already adhering to it on the personal front related to keeping a daily exercise routine going. But, what does it mean related to the SEO work I do for clients and for the SEO clients themselves?
Like Many Other Marketing Activities, SEO Should Be An Ongoing One
I’ve said countless times in meetings with clients and prospective clients that SEO is not a “one and done activity.” Slow, but steady progress is made on the “being found on Google” (and other search engines, of course) front if one keeps at it, as we reinforce in our blog post about why SEO needs to be a constant marketing activity vs. a one-off.
Many organizations get the ball rolling on their SEO — often in conjunction with launching a brand new website or in conjunction with revamping an existing one — but then, don’t keep the momentum going. I refer to the SEO work that gets done at the time of a new or revised website launch as “initial SEO” work. But, for-profit and non-profit organizations often lose site of the fact that they are going to need to continue to implement the following SEO tactics, on an ongoing basis, in order to ensure they make steady, positive progress as far as how their website ranks in search engines for relevant terms used by desired target audiences:
- Ensuring that SEO page and post title tags are completed/filled in in their website content management system (CMS)/website platform, and structured properly each time a new page or post is added to their website.
- Employing appropriate-to-page and/or appropriate-to-post high-volume keywords in their page or post headers/sub-headers (H1, H2, H3, etc.)
- Including links to other pages and posts on their websites or to creditable external websites
- Completing alternative tags for any images and infographics on their website
- Submitting new pages and posts for crawling/indexing using their Google Search Console account.
- Continuing to add new Q & A to an existing FAQ, based on common questions their team receives from existing clients and/or prospective clients.
- Publishing blog posts that answer common questions that target audiences have.
Non-Website SEO Tactics
In addition to the above ongoing website-related tactics, as part of an ongoing SEO strategy, organizations should execute the following:
- Post updates to their Google My Business Profile, regularly review Profile information to make sure it is still accurate, and be proactive about soliciting Google Reviews.
- Participate in discussion forums, as appropriate, as we elaborate on in our blog post that speaks to the benefits of creating or responding to threads on discussion forums like Reddit and Quora.
- Maintain a social media presence, since search engines may serve up an organization’s social media profile in relevant search results.
Get Customized/Personalized Help From An SEO Consultant
The above list of ongoing SEO tactics to implement is not inclusive and all of the tactics cited may not be appropriate for each & every organization. Schedule a complimentary discussion of your organization’s specific SEO needs today!