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The 3 Kinds Of Links Your Site Needs To Be Found On Google

All the conversations we’ve been having lately with prospective clients, existing customers, and other SEO experts reminded us to remind our digital marketing blog/SEO blog readers about the three types of links you want to include in website blog posts and pages to support ranking well, and therefore, being found on Google.

Internal Links For SEO

  • Internal links are hyperlinks on words found in blog posts or website page content that link to other pages or posts found on your own site, or even to content further down on the same page of the site from which you are hyperlinking (known as “anchor links.”) Notice how we hyperlinked the phrase “blog posts” and pointed ad clickers to the blog section of our site, “Ponderings.”

External Links For SEO

Backlinks For SEO

  • Backlinks — these are links that other reputable organizations share on their site that link to your organization’s site. You can look at the Acquisition reports in Google Analytics to see where your referral traffic, therefore, site traffic from external sites not owned by your organization, is coming from. That said, the report will only list external sites which have had visitors click on the link to your site to arrive at your site. Regardless, of whether individuals are clicking on backlinks, Google still rewards you from an SEO standpoint for having these links in place on external sites. Not sure what sites are backlinking to your site? Considering downloading and using SEO Spyglass’ tool. Regardless, it’s always a best SEO practice to keep growing the number of high-quality backlinks to your site, so you and your team should regularly consider what organizations you can outreach to ask for a backlink, then be sure to ask, and then follow up, if necessary.
Internal Links, External Links, Backlinks — How They Support SEO and Being Found On Google

Since no-one knows Google’s exact algorithm for ranking websites and the degree to which each of the above types of links will influence exactly where your site is presented in search engine results, our recommendation is to “diversify,” and always remember to include each of these 3 types of links in blog post and website content, as long as it feels appropriate — and not too forced — to do so.

Need help figuring out where in website and blog post copy to include external links or internal links, or help figuring out what organizations would be best for your organization to approach about a backlink? We’re glad to help, so reach out today!

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Two-Walk Days and Five-Walk Weekends

It’s Patriot’s Day here in Boston — the area in which our digital marketing agency and SEO company is headquartered. For those who aren’t familiar with Patriot’s Day, it’s most known for being the day both elite and less-elite-but-still-very-passionate runners from around the world gather to run the Boston Marathon. For many in Massachusetts, it’s also a day off since some businesses shut down to allow employees a chance to watch the Marathon or participate in other festivities occurring that day.

A day focused on extreme athleticism seemed the perfect day to write another in our ongoing series of blog posts about walking in the Greater Boston area and on Boston’s South Shore. We’ve been wanting to write specifically about the joy of two-walk and three-walk days for a while, and this past weekend afforded one such day.

I had the good fortune on Friday night to walk at a beautiful South Shore park (one that’s still a bit of a well-kept secret): King Oak Hill Park in Weymouth. In keeping with what I was taught as a child, I’ve always believed that Good Friday should be a day of reflection and a quiet, low-key day. Not too much celebrating (because of the sad and somber event associated with it), not too much noise, not too much socializing. A walk in a park felt like a good fit for the day.

King Oak Hill Park – Weymouth; Courtesy Herbert Hickey

My husband, Jay, and I visited the park toward the end of the day (around 5:30pm, I believe). The spring sun was still bright and warm and felt heavenly, and before we started walking the main pathway of the park, I announced that we were going to walk 7 laps as I recalled the last time we visited in fall of 2022, we had walked 6. I’m definitely both a destination walker and one who likes to set goals to increase my distance. Thus, I love the goal-setting allowed by a place where you can walk and track laps.

King Oak Hill Park was so enticing with its natural beauty from the trees, grass, and flowers, but also due to the old estate home, garage and other buildings. I didn’t want to leave it behind. We stayed at the park for quite a while, and met a bunch of nice people also enjoying all the park had to offer. I can’t wait to return. It’s one of my Weymouth park favorites, along with Webb Park, Great Esker Park, Osprey Overlook Park, and the several small parks/walking areas in Jackson Square that offer views of the Herring Run in Weymouth.

Good Friday walking was followed on Saturday with three more distinct walks. Up early because of construction being done at a neighbor’s house, I walked to and from a local plaza to run some Easter errands at CVS and The Paper Store — hey, the eggs needed fillings for the annual Easter egg hunt, and I needed more plastic eggs too. Between walking to and from the plaza and walking around the stores, I added a couple of more miles to the similar distance walked the evening before.

A good friend reached out spontaneously about getting together later in the day on Saturday. To fuel ourselves (or so we could claim anyhow), she, Jay, and I did an ice cream run at the Braintree Ben & Jerry’s, followed by a walk on the very scenic trails at Blue Hills Reservation. It was definitely far more of a hike than a walk and I used muscles that I hadn’t used in a while, but I was a good sore the next day and welcomed the second opportunity of the weekend to soak in nature’s beauty and all the great fresh spring air.

After our hike, our friend expressed a desire to see and be by the ocean, so off we went next to Nut Island, another South Shore favorite walking place. And, the Island certainly delivered ocean feels, smells, and views. So, so gorgeous! During times when I was battling serious illness, visits to the Island always provided so much comfort, peace, and rejuvenation, and I know this park will always remain a South Shore favorite and a place of refuge!

The fifth and final walk of the weekend was another priceless one. A walk at the end of a very fun & festive Easter Day spent at my twin’s family’s house in Hanover — with four generations of family members! After eating a variety of snack and meals items during the day — as part of celebrating Easter, my eldest niece’s birthday and the first Celtics playoff game — a walk felt like the perfect ending to the day, as well as as much needed, after so much sitting.

What made the walk so priceless was the company — me, Jay, my twin, her son and our nephew, Matthew (who in keeping with this blog’s intro, respectively, had run a BAA race, and the Newport half marathon, the day before), and our nephew, Mike. There’s only so many moments in a year, where we get can get this group together for a great walk ‘n talk. So, despite the fact that the temperature was far lower that day than the previous two, and the wind made it feel particularly chilly, we did a neighborhood walk where we talked about things Boston, Massachusetts, and global, before we headed to back to our various homes.

We’d love to hear about your two- and three-walk days and your favorite places to walk on Boston’s South Shore, in Massachusetts, New England, New York — or any place in the world, for that matter — so please do share! And, never stop walking and never give up!

Enjoy These Past Walking Blog Posts

It’s A New Year — Time To Pivot If Only Slightly

A Life Constant: Why I’ve Always Walked

Why I’ve Always Walked Part II – No Excuses

Why I’ve Always Walked Part III: Brattleboro VT (150 miles) or Bust