community involvement, COVID-19 marketing, good will creation, keeping up with trends, lead generation, Making Connections, Memorability, Networking, pandemic marketing, Post-COVID-19 Marketing, post-pandemic marketing, promotional items, sales, traditional marketing

Five Promotional Products for Challenging Times

The promotional product world looks very different now than it did in early March. It’s not all gloom and doom, but the way we interact with each other and stay in touch with our prospects and clients has certainly changed. Despite challenging times, you still need to promote your products and services, get in front of your target audience and generate new business.

So, what’s trending lately in the promo world to help companies stay top of mind? Let’s look at some new ideas and all-time favorites.  

Pens

Pens have been my all-time favorite product because they appeal to almost every audience. With the focus on everything being fresh, clean, and sanitized, a new pen is a coveted item. Antimicrobial pens are popular because they help fight off germs – plus, many come individually wrapped in cellophane to avoid any contamination.

Golf

Personalized golf balls are a crowd pleaser and they’re a cinch to customize. Just add your charity or business’ logo, message or photo, and voilà, you’ve got a unique and memorable giveaway. Some may even become collector’s items! Since golf is one of the few team sports that’s ‘open for business,’ many golf events are still on. Yet another reason customized golf ball remains a top choice!

Water Bottles

If you’re like me, you probably want to drink more water, but always forget to pack your water bottle.  Problem solved! Give your prospects and clients branded water bottles that they can’t forget! Water bottles are a health-focused promo gift that your target market can use every day – and the benefit is that your name is always front and center. Want a few ideas? Check out my client’s favorite water bottles.

Mugs

Do you start the day with a cup of joe or look forward to an afternoon tea? If that’s a yes, you know it’s not just part of your daily routine, it’s a time you really love. Chances are you have a handful of favorite mugs; some you’ve owned for years. Branded mugs make a reasonably priced and useful giveaway, and they come in a variety of shapes, sizes, and materials. Add mugs to your marketing budget for a promotional item that lasts year after year.

Hand Sanitizer

With everyone going back into the workplace, hand sanitizers are a necessity.  If you thought customized hand sanitizers were a popular handout before COVID-19, they’re now one of my best sellers. Hand washing is serious business, so much in fact that the CDC has an entire section on keeping your hands clean. There’s even a “Life is Better with Clean Hands Campaign”. Piggyback on that for great PR and to do your part to keep America safe.

Why Promotional Products Now?

Business is coming back and the same problems you solved before the pandemic, you’re still solving now. Don’t stop marketing. Let your clients and prospects know you’re well and alive and open for business. Promotional products that are reasonably priced and customized for your business, let the world know – “I’m here. How can I help you?”

Rachel Leone is president of Leone Marketing Solutions, a women-owned promotional product and apparel firm. She helps big brands and small brands stand out, get noticed, and generate leads through her promotional products and services. Thousands of new products are launched every day, and one of them may be just right for you, click here to browse her website. For more information or a complimentary brainstorming session contact her at 781.740.3171 or rachel@leonemarketing.com.

Being Found on Google, Blog, Blogging, competitive advantage, content marketing, digital marketing agency, keywords, lead generation, marketing best practices, organic SEO, Search Engine Optimization, search terms, SEM, SEO, Target Marketing, technical SEO, Understanding Your Environment, website

What to Know Before You Engage Someone for SEO Services

How To Be Found on Google - Results Communications and Research

There’s two broad factors any organizations should ponder before they engage an external individual or organization to help them optimize their site to be found on Google, ideally on the first two pages of search results. These are:

  • The Reputation/Credibility of the Firm or Individual In-Question
  • The Nature of and Time Frame Associated With the Services Being Offered

How to Determine if An Individual or Firm Offering SEO Services Is Credible?

My current clients, prospective clients, and I all regularly receive e-mailed or LinkedIn requests from individuals or organizations claiming that they can and will get our website to appear on the first page of Google search engine results for terms relevant to the services or products we offer, or to the solutions to problems we provide. In fact, these SEO vendors, sometimes use the phrase “guarantee” or “guaranteed” along with it. That’s a huge, huge red flag. Without talking to you about your organization’s objectives, the target audiences and geography you serve, and the competitiveness of your marketplace — as well as researching whether or not individuals are even searching for an organization who offers your products, services, and solutions — it is impossible for these SEO vendors to know whether or not it is feasible for a listing with a link to your website to appear on the first page of Google search results.

Being Found on Search - Results Communications and Research

Another big red flag related to ascertaining the credibility of any organization who approaches you about SEO services is whether or not their initial sales pitch to you includes selling you backlinks, i.e., links to your site that will appear on external websites and blogs. As we discussed in a previous blog post, the only external organizations you want sharing a link to your site on their own site or blog are highly regarded organizations with which you have a prior relationship or with which there are some synergies. Allowing an SEO services provider to arrange for such “spammy” backlinks on your organization’s behalf will ultimately cause a decline in how you rank in search results vs. improve how you rank.

Before you engage an individual or organization to assist your organization with being found on Google, ask for examples of the types of organizations to which they have provided SEO services, how they have analyzed and documented/demonstrated the positive implications of the services they’ve provided, and the steps/tactics they took to achieve SEO success.

How Do I Know What SEO Services I Need: One-time/Initial vs. Ongoing?

As we described in this blog post, if you’ve never optimized your website for search or paid someone to do so, and particularly, if you’ve never conducted keyword research related to it, you should be starting from scratch with your SEO and engage an SEO expert to conduct an initial/one-time/one-off review of your website and execute appropriate technical/organic SEO tactics. These tactics include but are not limited to:

  • incorporating relevant high-volume keywords uncovered via keyword research within your website page content and in your behind-the-scenes/meta tags
  • help setting up and/or optimizing a Google My Business Profile, so that you rank well locally and support being found more globally on search.

Once you have completed the important SEO work outlined above, if keyword research has indeed revealed that a high volume of individuals are searching to identify someone like you, then you’ll want to continue to take actions on a regular basis — daily, monthly, or quarterly — to make sure your organization is as well-situated as possible to be found on Google for relevant terms.

Ongoing SEO Services Packages

Many SEO experts and SEO consultants, like us, offer ongoing (monthly or quarterly) SEO packages. Services offered via an ongoing SEO package engagement likely will vary, but at a minimum, we believe they should include:

  • checking to see your site has no broken internal or external links
  • testing to see that your site load speed or the responsiveness/mobile-friendliness of your site isn’t negatively impacting where your organization appears in Google search engine results
  • ensuring that any new images that are added to your site include an “alt-tag” so they will be indexed by Google
  • making sure that any new pages or blog posts that are added to your website are indexed by Google
  • writing content (that includes high-volume keywords) for blog posts, FAQs, or other site pages to support being found for those terms on Google
  • maximizing your Google My Business profile by keeping it comprehensive, current, and posting to it with the same frequency that your post to other forms of social media to support Search Engine Optimization efforts.

Got questions about what we shared above? Please reach out. We’re glad to talk you through all of this, and if appropriate, we’d love to present you with a proposal to provide you with one-time or ongoing SEO services.