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Does SEO (Search Engine Optimization) Still Work?

As we’ve explained in numerous spots throughout our website, SEO (Search Engine Optimization) is the practice of ensuring your organization is found online for relevant search-engines searches in relevant geographies. But a huge mistake in 2025, and beyond, would be to only focus on your website and Google My Business Profile being optimized to be found by appropriate searchers/target audiences, as shown in the image below.

Gray image with turquoise lettering that reads "Particularly With The Intro. Of AI Search, Search Engine Optimization (SEO) Efforts Need To Focus On ALL Your Digital Properties, Presences, and Assets Not Just Your Website!!! These Include, but are not limited to: Organic Social Media, Profiles/Posts Google My Business Profile Discussion Forums, Like Reddit and Quora Infographics Residing Anywhere Online Online Advertising: Search & Display Branded Images Videos Your Website." The image also contains the logo of our SEO consulting and digital marketing agency, Results Communications & Research.

If you’ve been regularly reading our blog or, simply, just reading whatever you can get your hands on related to SEO, you know that search engines’ focus since the 2020 pandemic has been on answering (by providing other organizations’ answers to) questions that searchers have related to a particular topic, product, service, or solution. Search engines care less and less about the source and format of that content, and they’ll snag content from just about anywhere on the internet if it answers a question in a manner that is easily understood/is absorbable, and that allows readers to take action/the next step.

Is SEO Dead? Does SEO Still Matter?

The answer to the above is “no way!” In fact, just the opposite, although some digital marketing experts are saying it is, or are reluctant to use/expand the SEO acronym or search engine optimization phrase to describe maximizing your opportunities for all and any digital assets, presences, or properties to be served up in search-engine results vs. just an organization’s website, Google My Business Profile, and paid search/search-engine ads (think Google and Bing ads).

Hey, right now in this time of constant change on the SEO front, no-one really is the one true expert or SEO guru, so we’re going to take our stand vs. following the crowd or one expert, and say that Search Engine Optimization (SEO) is about making sure all your digital assets, presences (think social media posts and presences and discussion forum presences) and properties serve you well related to being found online for the right search terms, questions, and topics in relevant geographies.

Let’s Chat About What SEO Means In This New Era And How Your Organization Can Plan and Respond To It!

We always love a complimentary discussion of for-profit and nonprofit organization’s digital marketing challenges, so schedule a discussion with our SEO consulting firm today!