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Celebrating Our Digital Marketing Agency’s 10-Year Anniversary: A Then and Now Story

Because one of the services my agency offers is PR — and we’ve had some decent success obtaining meaningful media coverage for some of our for-profit and non-profit clients (as documented in our Public Relations Portfolio) — of course, we reached out to The Patriot Ledger to see if they wanted to do a “then and now” story about our South Shore organization since they covered our story nine years back. We’re still awaiting news, literally and figuratively on that one, but we figured why not go ahead and share a similar version of that story on our blog using the highlights we shared with them? So, here goes…

Our Then Story

Here’s the telling of our story by a local reporter about a year after we launched our digital marketing agency, which eventually developed a specialty in search engine optimization (SEO) — which is why we often refer to our business as a Boston SEO company too!

I prefer to refer to my business as a digital marketing agency vs. a marketing consultancy because we do as much as hands-on work as we do developing & recommending marketing strategies.

Our story actually began with me launching my own WordPress website without the help of anyone else, and my officially hanging my digital marketing agency’s shingle via that site. And, if I knew as much as I know about WordPress and website development now as I knew then, I would have originally launched my site with WordPress.org (the platform that it’s on now) vs. WordPress.org, so I could use the many great WordPress plug-ins from the get-go! Or, I might also have considered Joomla instead, but owning a business and getting it right is all about the journey. And, you can’t learn what you need to learn without making a few mistakes and getting your hands dirty, right?

What’s been particularly challenging as an organization who helps others with their own marketing is, sometimes, as I’ve been known to share, “the cobbler’s kids have no shoes.” That means often we are so busy helping our clients with their marketing, we don’t have time for our own. The aforementioned said, we make every effort to have our firm’s own marketing activities (such as our website and social media profiles) serve as a shining example of how to maintain a strong online presence, and it’s great that we’ve been able to use our own business to test and try out various marketing activities — therefore, serve as a bit of a guinea pig — before we test or try something brand new with clients.

We’re proud that, over the last 10 years, we’ve literally written and posted over 140 marketing, SEO, and health-related (yes, health-related — keep reading to learn more) blog posts, and we’ve had a few guest or co-bloggers along the way too!

This image is a light gray square one with the words "Celebrating 10 Years Of Using Our Digital Marketing Agency/SEO Company As A Platform For Doing Good." The image contains some colorful confetti in the middle and the logo of our Boston Marketing Agency, Results Communications and Research at the bottom.

Our Now Story

I believe and hope my story can motivate and inspire others considering opening their own business. Before, or right after I launched my business, I was told by one individual who works with entrepreneurs that 80% of female marketing consultants fail. I refused to be a statistic, and regularly told myself that during the first 5 years, which were the hardest. It takes a good five years to get the word out there and have business come to you organically/naturally thru referrals, leads, and recommendations from others — made by former co-workers and clients, existing clients, other marketing consultants and agencies, and other organizations who serve the same vertical/target audiences whom you serve.

My philosophy and dreams when I started my business have remained pretty constant and I’m pleased to report I’ve followed them. I’m particularly proud that I’ve been able to continue to offer what I believe, based on research, are very reasonable rates to small for-profit and non-profit organizations. Due to my years of experience and expertise, clients have access to the same level of knowledge and skills that they’d have access to via a larger marketing agency, but at much lower rates than what a larger agency might offer. And, because we have significant experience in both traditional marketing AND digital marketing, we can offer the majority of services a larger, full-service agency can.

The biggest lesson I’ve learned that I’d love to share with others starting a business is this: don’t think of others in your space as competitors. Think of them as collaborators – people who serve the same target audiences who may need your services.

Our Impact: Local (South Shore of Boston), National, and International

  • I’ve helped a number of young adults who grew up on the South Shore, or elsewhere in MA, get hands-on experience that they were able to parlay into a post-graduation job elsewhere.
  • Related to the above, I’ve had the great fun and pleasure of working with my nephews, my brother, my brother-in-law, and my late sister-in-law on various client projects.
  • I’ve also met with a number of college or graduate school students looking to pick my brain about careers in marketing and learn from me – including one in my neighborhood who found me thru a Google search! Yes, because early on I recognized I needed to create a Google My Business Profile for my own business to be found by local, relevant searchers and this is something I regularly help my clients with now!
  • I’ve given a large number of pro bono hours to nonprofits as part of a totally free consulting/volunteer situation or discussion, or as part of their paid arrangement with me. I’ve had a number of very interesting local nonprofit clients, including ones in the faith-based space, arts and music space, ones serving vulnerable populations, ones serving individuals with special needs, and one providing financially challenged teens the opportunity to serve vulnerable teens abroad, and more! Some have an international impact.
  • One of my specialties is helping nonprofits apply for a Google Nonprofit Ad Grant. I, then, often stay on and manage the Grant for them – $120,000 in free Google Search advertising annually. I can explain more.
  • I also have a number of for-profit clients on the South Shore, but my client base is national and I have had clients in New Orleans, CA, Texas, and more!
  • I’ve served over 120 for-profit and non-profit organizations in the 10 years I’ve been running my digital marketing agency/SEO company.
  • I had no idea when I launched my business that I would become an expert in something that I only had very little knowledge of at the time when I launched my business – search engine optimization (SEO). Many of my referrals for or sub-contracted work come from other agencies, marketing consultants, and website designers who need to pull someone into their client work/project who knows how to get websites and Google My Business Profiles ranking well in Google via organic and paid search (Google Ads) SEO activities. I’ve become a self-taught SEO expert and very proud of it. I just read and watched everything I could get my hands on, took Google Ads certification classes, and attended free webinars. I still do that daily as Google’s Search Engine will be switching to an AI one, and I’m already helping my clients be proactive about that and prep for it (Google SGE).
  • As indicated above, while I do sub-contracted or referred work for other agencies, marketing consultants, and website designers, many of my clients are my own clients, and I usually have a plate of about 12 – 15 clients for whom I’m doing ongoing, digital marketing work for on a monthly basis, plus also juggling several one-off/one-time clients at the same time. At any given point in time, I’m normally doing work for about 17 – 25 clients with the help of some fabulous interns and associates, as they were/are available.
  • My clients are diverse – large, small, business-to-business, business-to-consumer, product businesses, service businesses. I’ve done a bunch of marketing work in the food space, legal space, education space, and more! 
  • I’ve given a number of free workshops for SCORE and other organizations serving entrepreneurs, and I’m a SCORE volunteer and have provided tons of free advice to entrepreneurs by meeting with them on a complimentary basis. And, related to all of this, I’ve had a blast partnering with fellow marketing experts to give presentations that address multiple marketing areas of expertise! Thank you! You know who you are!
  • I’m a data geek and SEO geek and proud of it. I’m a huge data slicer and dicer and that’s what separates me from a lot of others in my space. I always say I won’t encourage clients to start or continue with marketing activities that don’t make sense for them based on what data is showing. I consider myself to be my clients’ accountability partner, and I’m not afraid to give tough love when I need to. I’m not afraid to voice a different opinion than other marketers. If I think something isn’t going to work, or isn’t working, I speak up.
  • I’m also proud that my marketing agency survived our recent COVID-19 pandemic and was extremely proactive about providing helpful insights from the very start of the pandemic for marketers to appropriately respond to the pandemic/pivot, such as these blog posts about using paid ads during the pandemic and how to make sure your social media presence wasn’t offensive and was relevant.
  • I give back significantly to the community. I was involved with the Braintree Relay For Life Committee for a while, and now, I do a number of charity walks in addition to all the other beneficial work I mentioned above.

Our Focus On Health & Wellness

If you’re a regular reader of our blog, you’ll know that I’ll throw in a good blog post about walking once in a while. You can use the categories search tool/drop-down menu to search on “walking” to see the various walking topics about which I’ve written.

Since my corporate marketing days, I’ve always loved to share health & wellness tips — whether they be with fellow employees as part of an internal communications role, or with members of a health plan I worked for, and from the get-go with Results Communications & Research, I’ve aimed to inspire those with health (and other challenges) to never give up, and keep fighting via my “Keep Up The Fight” website page. And, I recently put up a new blog post about an invisible disease with which many health warriors who have battled or are battling other forms of illness have to contend.

Our Thank You

My digital marketing agency/SEO company and I would have never made it this far without all the help of great collaborators, cheerleaders (friends, family, my husband Jay, and other fellow small business owners), and most importantly, our clients who looked to us for expert marketing guidance and assistance. We have many clients with whom we’ve served as an outsourced marketing department for years, and we thank you for your faith in us! We’ve so enjoyed being a part of your business family! We also thank those who we haven’t had the opportunity to work with for as long as some of our long-term clients, but have enjoyed or are enjoying being a part of your organization’s success story.

What’s Next

I don’t know what the future holds for Results Communications & Research, but I’m excited about what’s to come! And, I know I will continue to try to give back as much as possible with the platform that this fun, educational, and interesting business provides!

Want To Benefit From The Marketing Services Of A Digital Marketing Agency/SEO With A Long Tenure And Who Gives Back?

Reach out today to schedule a complimentary discussion about how we can help your organization create awareness and/or drive inquiries and sales via our outsourced marketing and/or strategic marketing planning services.

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Dance To What Is – Part II

It’s been quite some time since I posted my original “Dance To What Is,” blog post. Results Communications & Research is almost 10 years older than it was at that time. Impossible to believe! But, it is very believable to me that I’m still using the phrases “dancing to what is,” and “dance to what is,” because those phrases describe how I always try to live my life, no matter how much time passes.

I often say the “Cobblers’ Kids Have No Shoes,” which means, sometimes, our Boston digital marketing agency/SEO company is so busy helping organizations of all shapes and sizes with their marketing, we are forced to neglect our own a bit. But, I witnessed something so powerful during a subway ride home to the South Shore from Boston this week, that I just had to make the time to write about it while the experience was still very fresh in my mind.

A Great Example Of Making The Most Of Whatever Situation You Find Yourself In

I had the great pleasure of witnessing someone “dance to what is,” both literally and figuratively. I’m tearing up as I type this because the “dancer” gave me a HUGE gift, and I hope somehow, some way this blog post finds its way to her and that I can do justice to the beautiful energy which emanates from her. But we’ll get to her story in a little bit…

I had headed into Boston from Braintree yesterday afternoon to meet some friends for a dinner to celebrate both my birthday (a birthday that occurred earlier in the month) and another friend in our group’s birthday. In order to meet my friends, I had to take two trains — the Red Line from Braintree to Boston, and then, the Green Line from Boston to Chestnut Hill (Brookline/Newton area). Unbeknownst to me, the Green Line trains were not running and they were bussing people instead to the many locations served by the MBTA’s (Boston’s subway system’s) Green Line. I couldn’t catch a bus or a Lyft in time to get out to Chestnut Hill to meet my friends. The traffic in Boston’s Copley Place area was just so congested because of the bussing, and particularly so, because it was rush hour, and everyone who didn’t want to be bussed had probably snatched up all the available Lyft rides.

Making Lemonade From Lemons

Instead of feeling angry and upset, I decided to stay upbeat, i.e., to “dance to what is.” To just focus on my having the opportunity to walk around the City on a nice late-fall night, take advantage of viewing holiday lights, window displays, and decorations, do a little shopping, and treat myself to a nice dinner at “Back Deck” on West Street, which by the way was quite yummy and has a great atmosphere!

I was proud of my ability to “dance to what is” and make the best of the situation I found myself in. It would have been so easy to get really cranky about all the transportation glitches and my missing out on seeing great, life-long friends.

But, my ability to dance to what is pales in comparison to the “dancing to what is” superstar I teased you about above and whom I’m about to describe. After my dinner and shopping, I jumped on the Red Line at Boston’s Downtown Crossing station to head back to Braintree. Note that you can grab a Red Line train from that station that goes to Braintree, or you can grab one that goes to the Ashmont neighborhood in Dorchester. If you’re overtired and don’t check the signage on trains coming thru, you can end up on the wrong train. Believe me, I’ve done it several times, for the aforementioned reason.

The train car in which I found myself was only moderately crowded and I ended up sitting across from a beautiful young woman with exotic features. I don’t know exactly how old she was. I’m guessing late teens or early 20’s. A woman whom I believed to be her grandmother eventually came to sit next to her, but originally, this young woman was sitting by herself. She was wearing headphones, and it was obvious that she was very engaged with whatever she was listening to on her device. Every once in a while, she would shout out with joy. There is no other way to describe her affect than to say she was “sparkly/sparkling.” Her eyes just expressed so much happiness and excitement. Every once in a while, she would startle me with her squeals of joy about something. Her grandmother reminded her to quiet down because she saw that initially her granddaughter’s unexpected outbursts were startling me, but I told her grandmother, not to worry. That it was great to see someone so “happy.”

Dancing To Your Own Beat

Eventually, the girl got up from her seat and started dancing to the music she was listening to. She didn’t care what anyone thought about her dancing in the middle of a subway car, and just continued to show great joy via her eyes and her smile. Of course, I smiled back. In response to my sharing with her grandmother that it was great to see someone so “happy,” the young woman shared with me that she is always “very positive.”

When I was getting off the train in Braintree (the last stop on the Braintree line, of course), I saw they were not getting off. I asked something like “are you heading back in the other direction?” and they just responded “yes,” but as I headed off the train, the young woman with great energy repeated to me numerous times “stay warm,” and kept flashing her beautiful smiles and eyes at me. I don’t know why these two fellow “T” riders didn’t get off the train at the last stop, but I’m guessing they erroneously got on the Braintree vs. Ashmont line, and had to head back into Boston to transfer over to that other line. Other people who had made such a mistake would have ranted and raved while on the wrong line, and then, ranted and raved if asked if they had to reverse their commute. But, there was none of that negative thinking or talk from these two women. They just continued to “dance to what is.”

I will forever remember how this young woman literally and figuratively danced to what is on a cold November night on the Red Line!

I’d love to hear stories from my readers about how you danced to what is, or about “dancing to what is” superstars you’ve had the pleasure to meet or know!

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Nine Years And Counting And How We’re Paying It Forward!

Our Boston Digital Marketing and SEO Services Company’s History

When we hung our shingle for our Boston digital marketing agency 9 years ago, via the launch of this website (April 2014), we had no idea what lay ahead of us. I say “we” because at the time I launched this firm, I knew I’d be able to call on a couple of family members to help me if needed, particularly my wonderful sister-in-law, Sharon, who served as both a cheerleader and a “tasker.” Sadly, our family lost Sharon a number of years ago to cancer, but I strongly believe she continues to cheer me on and has caused many good things to happen on the work front for Results Communications & Research.

I won’t repeat what I’ve shared on other pages or blog posts on our site, but if you want to learn more about my and my digital marketing firm’s journey or the diverse nature of the clients we’ve had the great privilege to serve, check these pages and posts out!

Google Nonprofit Ad Grants

As I call out in this previous blog post about which type of marketing agency or consulting firm to hire, no marketing agency or PR firm can be all things to all people, or be good at all things! So, as our agency has evolved over the years, our team has put many of our energies and learning time into becoming the best possible SEO experts for our clients — helping them be found on Google and in other search engines for high-volume, relevant search terms, via both paid search (Google Ads) tactics and organic search tactics. We’re proud of the very favorable reputation we’ve developed in the Greater Boston area (and beyond) related to the aforementioned, but we’re particularly proud that we have helped numerous nonprofit/cause/charitable organizations apply for and obtain Google Nonprofit Ad Grants and/or optimize such a Grant that they obtained for themselves.

Google Nonprofit Ad Grants are very generous “Google search” online advertising grants that support nonprofits appearing at the top of Google search results for relevant search terms — also known as keywords — used by their target audiences. Ultimately, such advertising creates greater awareness of the organization and their services, and eventually, greater support of and advocacy for the organization’s mission.

You can learn more about Google Nonprofit Ad Grants in this blog post about growing your nonprofit with a Google Nonprofit Ad Grant, and if you reach out, I’m glad to share the slide deck (which includes a recent success story) from a webinar I gave on the benefits of, and how to successfully employ, your Google Nonprofit Ad Grant dollars. You can also watch a quick video I created a while back about Google Nonprofit Ad Grants.

Commemorating Our 9 Years In Business

As our 9th anniversary approached, I gave great thought to how we could celebrate it in a meaningful way. We’re all about giving back and paying it forward, anyhow, but we wanted to do something to express our gratitude to all who have helped us along the way in our business-building journey!

I really wish we could extend the following opportunity to all nonprofits that inquire about it, but one of our many blessings related to being in business for nine years is that we have an extremely full plate and have for a number of years now. Again, we want to thank all our marketing collaborators and our clients for that — so many of you have been great about making referrals and/or sub-contracting work.

So, here’s the opportunity:

If you are a U.S. nonprofit wanting & needing help applying for a Google Nonprofit Ad Grant, e-mail me, by April 30, 2023, to express your need and desire for help with the Google Nonprofit Ad Grant application process at gail.moraski@allintheresults.com and put “May Google Nonprofit Ad Grant Drawing” in the subject line. In May, I’ll randomly select two names from the list of entries we receive and we’ll work with your organization on a pro bono (complimentary/free) basis to help you apply for — and hopefully obtain — a Google Nonprofit Ad Grant. Keep in mind that if your organization is not certified as a 501(c)(3) organization or you are a government agency or health care provider (think hospital, physician, etc.) or an educational organization like a college or university, you will NOT qualify for a Google Nonprofit Ad Grant.

We Can’t Wait!

We can’t wait to see what’s down the road for our Boston SEO company! If we continue to be as blessed as we have been, it means we’ll have the great fortune to continue to meet exceptional business owners, entrepreneurs, nonprofit organizations, and marketers and to collaborate with them to make great things happen on many fronts!

Learn More About Our Google Nonprofit Ad Grant Services And Nonprofit Clients Whose Google Ad Grants We’ve Managed

See who we’ve helped and how we’ve helped nonprofit clients obtain and/or manage their Google Ad Grant.

Learn More About Our One-Time and Ongoing SEO Services And How We Might Help You

To schedule a no-obligation, complimentary discussion of your organization’s SEO opportunities and challenges, and how to get found on Google, e-mail us today at gail.moraski@allintheresults.com, use our calendar app to choose a convenient day or time to chat, or complete our contact form, to set up a no-obligation, complimentary SEO discussion. 

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Walk, Run, Bike, Hike, Etc. For A Cause

Back in the days when I worked at BMC HealthNetPlan, I got great satisfaction completing the marketing & communications tasks associated with my role pertaining to “wellness.” I’ve always been someone who liked to exercise, particularly, play tennis, swim, go to the gym, and walk. Those who know me well, know that various health circumstances have gotten in the way of my being able to participate in some of the aforementioned athletic activities, but I hopefully I’ll always have my walking! Anyhow, because I was a big believer in the mental and physical health benefits of getting exercise, I felt blessed and happy to be able to share wellness tips, tools, and information with members of BMC HealthNet Plan’s health plan, as well as with prospective members.

I loved creating wellness-related flyers that the health plan’s Community Outreach team could give out at events, and I was particularly passionate about sharing that same information in the form of an advertorial for the now defunct “Boston Metro” newspaper. In addition, I maintained a section on the health plan’s website about “exercising for a cause.” On the website page, I would list various upcoming charity/cause exercise events like walks, hikes, bikes, runs, etc. I’ve always felt that such events are win-wins. The participant gets great exercise and has fun participating in the event with family or friends that they recruit to join them, and the cause/charity gets the much needed research or other funds they need to operate, as well as the benefit of awareness creation.

Mike McKenna’s Walk Across America For NECC

If you follow our Boston Digital Marketing Agency’s blog and read it regularly, you’ll know that I divide my time talking about “walking” topics and “marketing” topics. This particular post is obviously walking-related, and I’m using it to call attention to the extensive, creative, and significant “cause walk” that a friend and former co-worker from BCBSMA days is undertaking. As you’ll see from reading this article, my friend, Mike McKenna, is “walking across America” to create awareness of the challenges faced by individuals living with Autism, as well as their families, but also to fundraise to support the very important work of, and critical services offered by, the New England Center For Children (NECC).

We, here at Results C & R, just love what Mike is doing and we’ll be cheering Mike on in a variety of ways, and hope you will too. As this article explains, one meaningful/impactful way to easily support others in your lives who are challenged by a developmental or physical disability or chronic condition is to create awareness of their particular health condition, as well as raise funds to support research related to it!

So all those who walk, ride, bike, hike, etc. for a cause, we say “exercise on!” You are doing God’s work!

My Upcoming Cause Walk

I’m continuing to walk the above talk. This month I’ll be walking in Winter Walk Boston, and as I have for the last five or six years, I’ll be captaining my Jimmy Fund Walk team to raise awareness of the challenges of living with cancer and to create cancer research funds. Please consider joining me on one of these walks, and of course, any donations are always welcomed!

Important Update (afternoon of 2/7/23): So, literally within an hour of my publishing this post, I learned Mike had to put his walk on hold because of health concerns, but he assures me, he will still achieve his mission, even if his cross-country journey has to take a new form! Please continue to support NECC in the meantime!

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Should I Work In An In-House Marketing Department or At A Marketing Agency?

We’ve had discussions about the subject of this blog post quite a number of times with individuals about to graduate from college or graduate school, or who have recently graduated from such programs. There’s no blanket right or wrong answer, but we’ve outlined below the pros and cons of working at an in-house marketing department vs. a digital marketing agency, advertising advertising, or PR firm to help you figure out what’s right for you.

Pro’s and Con’s Of Working In A Corporate Marketing Role/At In-House Marketing Department

We’ll start with the Pro’s!

  • Your work is focused on the needs of one organization (and possibly some affiliate organizations) only. That means you can really get to know and understand in-detail the specific opportunities and challenges your organization faces.
  • You or fellow in-house marketing department team members are responsible for the successful execution and oversight of each and every marketing & communications tactic, including PR. Even if your organization employs an external advertising agency, digital marketing agency, or PR firm, you or someone in your organization will need to serve as the liaison with that external organization and review and approve any marketing or PR tactics with which the organization has been charged.
  • Because an in-house marketing team tends to hold regular meetings to discuss the various marketing and communications activities on which each team member is working, even if you aren’t responsible for a particular activity, you have the big/full picture of all the active and planned/future marketing and PR initiatives for your organization. You also have the opportunity to learn a lot during these meetings.
  • Depending on the size of your in-house marketing department, you may have the opportunity to learn how to execute a large variety of traditional and digital marketing tactics, and how to analyze the results of them.
  • You’ll likely have a chance to collaborate with individuals in other departments related to rolling out new marketing initiatives, such as IT and Customer Service employees.
  • There’s usually an obvious career path, particularly if the marketing department is large. Often the path is from marketing coordinator to marketing specialist to marketing manager to marketing director to chief marketing officer (CMO) or Vice President or Senior Vice President of Marketing.
  • Your manager is usually aware of everything you have on your plate, will likely not expect you to regularly stay late or work excessive hours, and will likely delegate an appropriate amount of work so that it can be accomplished during normal business hours. Related to this, there will likely be fewer unexpected marketing and PR emergencies!

And now, the con’s!

  • While also stated above as a pro of working in a corporate marketing department, you only get to develop and execute marketing activities specific to one organization (and possibly its affiliates). That means you only get to complete marketing work related to one particular industry. And, you don’t get exposed to innovative marketing tactics and results tracking that are used in other industries that you could apply to yours.
  • Depending on the size of your marketing department, there may or may not be opportunity for growth or to take on new responsibilities.

Pro’s and Con’s Of Working For A Marketing Agency or PR Firm

Marketing Program Graduate Deciding What’s Next — Marketing Department or Agency?

Post the arrival of the internet, there’s now so many different ways that individuals refer to what used to be known as an “advertising agency” or “ad agency.” Agencies specifically focused on implementing digital marketing strategies, such as website, online advertising, e-mail, search engine optimization (SEO), and social media ones, are often referred to as “digital marketing agencies.” Agencies that offer both traditional and digital marketing services (you can learn more here about traditional), tend to call themselves or be called ad agencies, advertising agencies, or marketing agencies. If a firm specializes in creating branding for websites or overall marketing use, including logos, they are often called “branding firms,” “branding & design firms,” “brand & design firms” or simply, “design firms.”

There’s also the option post-graduation to work at a PR firm, or “public relations firm” or “public relations agency.” While PR firms tend to focus on external communications and work may include press release writing, event execution, and pitching stories to media reporters, an overlap between ad agencies/digital marketing agencies that developed as result of the introduction of social media networks has to do with social media strategy development and execution. Both marketing/ad agencies and PR firms tend to offer “social media voice” services.

Phew, that was a lot of terminology! On to the pro’s of working at an agency or firm that serves marketing & communications clients.

  • You get to learn about the marketing & communications challenges of numerous industries, and then, can apply best practices from a client in one industry to a client in another industry.
  • You are always learning and being exposed to something new, as even if you have several clients in one industry, they still each have their product & service nuances, ways of doing business, marketplace/competition, etc. that you need to understand.
  • As with an in-house marketing job, your agency likely will hold regular meetings to discuss everything that the agency has on its client work plate, so there should be lots of opportunities for learning.
  • Agencies tend to encourage brainstorming which is always a lot of fun and keeps the creative juices flowing.
  • As with a corporate marketing role, there likely will be a career path at whatever marketing agency or PR firm at which you work. You might start out as a coordinator or specialist (doing day-to-day/hands-on tasks to support a particular client), but eventually have the opportunity to become an account manager or vice president. In those latter roles, you likely will have more interaction with the client.
  • As with in-house marketing jobs, the diversity of your role and your work will depend on the size of your organization. The bigger the organization, the more specialized your role will be; but, regardless, you should still have the opportunity to learn about a number of tradtional and digital marketing tactics and results analysis best practices.
  • If you have direct interaction with clients, you get the satisfaction of feeling like a member of their team — clients become your co-workers along with any agency co-workers you may already have.

And, now the cons of working at a marketing agency or PR firm:

  • Clients often have marketing and PR emergencies. This may cause you to need to regularly rethink or re-jigger what you planned to accomplish on the work front on any given day.
  • Because you aren’t a member of a client’s in-house marketing team, you may not always have access to all the important, beneficial, and business-critical information you want or need. Of course, you can ask to have information shared with you, but sometimes, you don’t know what you don’t know, and clients may be so busy they forget to share with you.
  • You may not be able to enjoy the same satisfaction you would get from being involved with or aware of each & every marketing and communications tactic that an organization has planned or has implemented. You don’t always have access to or see the big picture as clearly as if you worked in-house at the client.
  • Ad agencies, branding & design shops, and PR firms tend to be pretty fast-paced and you may need to work long hours, or suddenly change social or personal plans because of an unexpected client emergency.

We are pleased and proud at Results C & R to have hired and taught numerous college and graduate-school students and post-graduation individuals about what it’s like to work at a Boston digital marketing agency and Boston SEO company. We love passing our marketing and PR knowledge on to the next generation and enjoy brainstorming with individuals interested in pursuing a marketing career to help them figure out what type of marketing & communications might best support their interests, passions, and lifestyle.

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The Two Key Perks To Pre-Internet, Non-Digital (Traditional) Marketing

This morning I participated in an interview with two University of Connecticut students who were working on a class project about leadership in marketing & communications (I’m a UCONN alum to whom they outreached via LinkedIn). I had already completed an initial draft of this post before my meeting with them, but while discussing with them the shift that has occurred since I first launched my marketing career – from “traditional” marketing to digital marketing – it struck me to refer to traditional marketing as “pre-internet” marketing. I’m going to start using that term and “non-digital” more because “traditional marketing” has just never felt right to me as the term to use for activities advertisers engaged in more before Google searches, social media, and texting took over the world!

Read on to learn what I see as the two broad categories of perks to employing non-digital marketing activities.

1. Perks To The Marketing Professional Developing and Executing Non-Digital Marketing Tactics

Call me crazy, but I miss things like print checks and listening to possible music beds and writing advertorial copy – all things that came with being involved with or overseeing non-digital marketing activities like direct mail, TV and radio advertising, and print advertising. I also miss physically visiting or viewing images of billboard locations and scripting messaging for radio ads. And, I miss holding a beautifully crafted – both in appearance and messaging – sturdy, direct mail piece, and being responsible for buying a target audience mailing list and working with direct mail house partners. I miss ad slicks and seeing my print ads in the Metro newspaper that I snagged at the train station to read on my commute to work, and I miss seeing my advertising subway posters on that same commute.

Particularly during my days when I was employed in bank marketing roles, and we implemented integrated marketing campaigns that ran anywhere from one month to three, I loved overseeing the content, production, and design of various pieces; plus, working with our external marketing agency to produce a number of physical marketing pieces that all mirrored each other and sent customers and prospective customers the same marketing messages and reminders. These included:

  • Physical statement stuffers that went in customer bank statements – it was so enjoyable to brainstorm with others on my team to arrive at fun, punchy, effective copy and seeing the stuffer come to fruition in its beautiful slick, printed form. Often we would create extras of these for tellers or other bank employees to give out to customers or prospective customers.
  • Lobby posters – these would appear in each of the bank’s various branches and most branches had several locations within the office to hang the posters that highlighted whatever product or service we were promoting that month.
  • ATM messages – back then, people used ATMs more and we’d arrange for messages to appear on the screen that mirrored the campaign-in-question’s key messages.
  • Teller posters/cards – these were mini versions of the lobby posters that were placed at teller stations for viewing by customers as they waited in line or interacted with the teller.
  • Visual displays – these were physical/tangible items we’d place in bank branches that were relevant to the product or service we were promoting, such as telephones to encourage people to use the bank’s “phone banking” service.

The takeaway? Pre-internet marketing activities allow marketing staff and professionals to use a different part of their brain and more of their senses, including touch/feel, and it’s important to shake things up that way, right? Using one part of your brain can help strengthen the other part of your brain, or give a certain part of your brain a rest or new perspective.

2. Perks To The Organization Employing Non-Digital Marketing Activities And To Their Target Audiences

In keeping with the message that ended the discussion of perk #1 above, everyone has different preferred and default means of learning and absorbing information. Organizations need to understand that seeing a billboard or an advertisement at a movie, mall, or subway station might resonate more with, or be more easily digested by, certain individuals than an online ad or social media post.

Plus, some target audiences may not spend a lot of time online or on the phone because of personal life circumstances or the nature of their job – equating to missed opportunities for the organization who is advertising. Some target audience members may be more likely to see or notice your advertising if it occurred on or in a billboard, train, bus, mall, TV, radio, or a printed/hard copy of a newspaper or magazine. I think you get the picture! Plus, there is so much distraction for a prospective customer when they are on their phone or computer; non-digital marketing tactics are often served up and to, and viewed by, customers when they are in more of a “captive” vs. distracted mode.

To summarize the above, we believe both the advertiser and target audiences win when marketing activities that go beyond digital ones are employed to create awareness and educate prospective customers. As we discussed in our recent blog post, non-digital marketing activities can greatly contribute to the success of a multi-tactic, integrated marketing campaign.

We Can Help You Decide If and What Non-Digital Marketing Is Right For Your Organization

While we often refer to ourselves as a Boston digital marketing agency or Boston SEO company, we are so much more than that, and bring significant non-digital/traditional marketing experience. We can serve as a marketing consultant for developing strategic marketing plans and as your outsourced digital marketing team. Our team can help with both high-level marketing work like determining strategy, as well as hands-on implementation of day-to-day marketing work and marketing campaign and advertising campaign tactics.

The team at Results C & R is glad to hold a complimentary discussion with you about available non-digital/traditional marketing activities, and which, if any, might make sense for your organization. Reach out to schedule your consultation to start planning for the new year!

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Two-Walk Days and Five-Walk Weekends

It’s Patriot’s Day here in Boston — the area in which our digital marketing agency and SEO company is headquartered. For those who aren’t familiar with Patriot’s Day, it’s most known for being the day both elite and less-elite-but-still-very-passionate runners from around the world gather to run the Boston Marathon. For many in Massachusetts, it’s also a day off since some businesses shut down to allow employees a chance to watch the Marathon or participate in other festivities occurring that day.

A day focused on extreme athleticism seemed the perfect day to write another in our ongoing series of blog posts about walking in the Greater Boston area and on Boston’s South Shore. We’ve been wanting to write specifically about the joy of two-walk and three-walk days for a while, and this past weekend afforded one such day.

I had the good fortune on Friday night to walk at a beautiful South Shore park (one that’s still a bit of a well-kept secret): King Oak Hill Park in Weymouth. In keeping with what I was taught as a child, I’ve always believed that Good Friday should be a day of reflection and a quiet, low-key day. Not too much celebrating (because of the sad and somber event associated with it), not too much noise, not too much socializing. A walk in a park felt like a good fit for the day.

King Oak Hill Park – Weymouth; Courtesy Herbert Hickey

My husband, Jay, and I visited the park toward the end of the day (around 5:30pm, I believe). The spring sun was still bright and warm and felt heavenly, and before we started walking the main pathway of the park, I announced that we were going to walk 7 laps as I recalled the last time we visited in fall of 2022, we had walked 6. I’m definitely both a destination walker and one who likes to set goals to increase my distance. Thus, I love the goal-setting allowed by a place where you can walk and track laps.

King Oak Hill Park was so enticing with its natural beauty from the trees, grass, and flowers, but also due to the old estate home, garage and other buildings. I didn’t want to leave it behind. We stayed at the park for quite a while, and met a bunch of nice people also enjoying all the park had to offer. I can’t wait to return. It’s one of my Weymouth park favorites, along with Webb Park, Great Esker Park, Osprey Overlook Park, and the several small parks/walking areas in Jackson Square that offer views of the Herring Run in Weymouth.

Good Friday walking was followed on Saturday with three more distinct walks. Up early because of construction being done at a neighbor’s house, I walked to and from a local plaza to run some Easter errands at CVS and The Paper Store — hey, the eggs needed fillings for the annual Easter egg hunt, and I needed more plastic eggs too. Between walking to and from the plaza and walking around the stores, I added a couple of more miles to the similar distance walked the evening before.

A good friend reached out spontaneously about getting together later in the day on Saturday. To fuel ourselves (or so we could claim anyhow), she, Jay, and I did an ice cream run at the Braintree Ben & Jerry’s, followed by a walk on the very scenic trails at Blue Hills Reservation. It was definitely far more of a hike than a walk and I used muscles that I hadn’t used in a while, but I was a good sore the next day and welcomed the second opportunity of the weekend to soak in nature’s beauty and all the great fresh spring air.

After our hike, our friend expressed a desire to see and be by the ocean, so off we went next to Nut Island, another South Shore favorite walking place. And, the Island certainly delivered ocean feels, smells, and views. So, so gorgeous! During times when I was battling serious illness, visits to the Island always provided so much comfort, peace, and rejuvenation, and I know this park will always remain a South Shore favorite and a place of refuge!

The fifth and final walk of the weekend was another priceless one. A walk at the end of a very fun & festive Easter Day spent at my twin’s family’s house in Hanover — with four generations of family members! After eating a variety of snack and meals items during the day — as part of celebrating Easter, my eldest niece’s birthday and the first Celtics playoff game — a walk felt like the perfect ending to the day, as well as as much needed, after so much sitting.

What made the walk so priceless was the company — me, Jay, my twin, her son and our nephew, Matthew (who in keeping with this blog’s intro, respectively, had run a BAA race, and the Newport half marathon, the day before), and our nephew, Mike. There’s only so many moments in a year, where we get can get this group together for a great walk ‘n talk. So, despite the fact that the temperature was far lower that day than the previous two, and the wind made it feel particularly chilly, we did a neighborhood walk where we talked about things Boston, Massachusetts, and global, before we headed to back to our various homes.

We’d love to hear about your two- and three-walk days and your favorite places to walk on Boston’s South Shore, in Massachusetts, New England, New York — or any place in the world, for that matter — so please do share! And, never stop walking and never give up!

Enjoy These Past Walking Blog Posts

It’s A New Year — Time To Pivot If Only Slightly

A Life Constant: Why I’ve Always Walked

Why I’ve Always Walked Part II – No Excuses

Why I’ve Always Walked Part III: Brattleboro VT (150 miles) or Bust

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Why I’ve Always Walked Part III: Brattleboro VT (150 miles) or Bust

While on the neighborhood walk I just completed I gave great thought to how, and when, I developed my great love of walking, it wasn’t the first time I noodled this. In fact, I captured this in the first of my blog posts about “Why I’ve Always Walked.” I think it all goes back to the candy store trek I mentioned in that previous post and the fact that homes were pretty spread out living in what-was-then-quite-rural Burlington, CT. As a child if you wanted to play with neighbors without having to ask your parents to give you a ride, you were going to walk a bit to get to their homes. And, if you wanted your “smarties,” you were going to have to walk an estimated 1.75 miles to get them — what felt like a very long distance when you’re age 9 or under.

As some of my readers know, since the beginning of the pandemic I’ve been supporting a family member who’s been struggling. In recent months, I’ve become more and more of a caregiver. This means I need to stick close-to-home, manage the stress of seeing a loved one deal with illness, and play a big role in making sure both of our daily needs are met and that we both enjoy the best possible quality of life. Walking has been a lifesaver as far as helping me keep my stress level down goes, but it also provides for an activity and goal in life that’s just about me — something a caregiver really needs.

Walking the Brooklyn Bridge In 2016

Why Brattleboro and 150 Miles?

As I also shared in the aforementioned first walking blog post, I’m a sucker for a good “cause walk” — something I consider a win-win. This spring, I signed up to walk The Kerry Fund’s “Walk Around The World.” I had set a goal to walk 50 miles during the month of May, but I came in about 8 miles under, I believe, because of the personal challenges mentioned above. But, I extended the timeframe and deadline for my goal and made it into a longer and larger one. To walk 150 miles between May 1 and Labor Day. I’m not someone who tracks day-to-day steps. Just true walks I go on whether they be around the neighborhood, to grab something at Dunkin Donuts (a beloved destination walk), or a walk at a park or on a trail.

Work and personal demands got in the way of me finalizing this post, so that the day I wrote the initial paragraph and the day I’m writing this paragraph, are several weeks apart. But, I’m pleased to say I’ve walked 120 of my 150 miles, many of them on Boston’s South Shore. That 150 miles equates to walking the distance from my home to Brattleboro, VT — a spot I love to visit. So, even if I can only visit there in my mind when I achieve my 150 miles, I’ll have to have a smoked turkey sandwich and pretend I’m at The Top of the Hill Grill.

I’m finishing up this post and publishing it on Saturday, August 7. To support my Jimmy Fund Walk team, I’m holding a drawing for anyone who makes a donation to my team and correctly guesses how many miles I will have walked by Labor Day. Will it be 150? Will it be way more? E-mail, text, or direct message me and let me know your guess after you make your donation. Whoever’s guess is the closest to the # of miles I walk before September 6 will win a $50 gift card to Legal Seafood. If there’s a tie, each winner will receive a $25 gift card. http://danafarber.jimmyfund.org/site/TR?px=1010193&pg=personal&fr_id=1660

Thanks to those who support the Mission Possible Team and those who support me or join me related to my joy of walking. Walk on, and always reach out if you want to do a walk ‘n talk in my neck of the woods!

P.S. If you enjoy walking and missed Part II of my walking blog post series, take a stroll thru it!

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Why I’ve Always Walked – Part II: No Excuses

November 2023 Update:

Opportunity is not about preparing just once. You may have to prepare over & over again to gain or hold onto an initial opportunity, or to continue to gain new opportunities. Thanks to an early birthday gift from my twin sister, Audrey Snow Barresi, I now have a new piece of equipment in my “no excuses” arsenal — a pair of really comfortable and warm leggings that I can wear on fall and winter days when it’s not too cool, or wear under other pants or sweatpants, when it’s particularly cool. That means I’m even better prepared as cool temperatures hit New England to not let excuses get in the way of my taking my daily walks.

What are your plans for the remainder of 2023 and all of 2024 to not let excuses get in the way of achieving your personal and professional goals?

(By the way, if you want to support a small business owner, and of course, being a small business owner myself, I’m glad we did, you can purchase a pair of leggings like these from the lovely owner of Style Me Kristen.)

Original Post: January 2021

I promised blog readers and myself that I would write a follow-up post to my original “Why I’ve Always” Walked” blog post, and based on my passion for walking, additional follow-ups to Parts I and II are likely to come. But, for now, we’ll stick to Part II and its focus, “no excuses.”

Gail Snow Moraski Back From a Winter Walk in Her Puffer Jacket

Wanting to keep up with my daily walks in late 2020 and early 2021, despite anticipated dips in New England temperatures, I made sure in Mid-October-2020 that I eliminated as many deterrents to walking daily as I could in advance of November – February colder weather. There’s been a lot of social media conversation around the “best or favorite item you purchased in 2020.” And while, a few furniture purchases for my breezeway to allow for outdoor visits with friends and the family were strong contenders, for me, the award for best purchase was and is my Tommy Hilfiger Faux-Fur-Trim Hooded Maxi Puffer Coat! Thank you Tommy and thank you Macy’s! Yeah, it cost me $157.50 since I purchased it prior to late-season sales (something I normally wait for when it comes to coat purchases), but to-date, it has been worth every penny I spent on it and then some. And, there’s still a lot of South Shore of Boston winter weather ahead of me!

I specifically sought out a coat that would keep me toasty warm while walking in all kinds of Northeast winter weather — winds, rain, snow, temperatures in the teens — without causing me to sweat too much or to feel too weighed-down. This coat is light-weight, keeps me super-warm, and it’s not made of Down, and therefore, doesn’t make me feel all clammy while walking in it. And, I love the fact that I can wear a lightweight sweater vs. a really thick one under it, since the coat itself is so warm. This prevents my movements from feeling/being restricted, and I don’t feel like a walking sausage when I walk!

I also invested in these boots from Toms because the sneaker-bottom works well for me and my ongoing right hip issue, and I don’t want concerns about keeping my feet warm, or having shoes that are comfortable to walk in, to get in the way of my walking either! They’re super warm and I always love the fact that a Toms brand purchase means someone who really needs one, will get a free pair of shoes.

Be Proactive About Preventing Obstacles and Eliminating Excuses

Yeah, that was likely more than you wanted and needed to know about my walking-related purchases. As a new year gets underway, I really just wanted to remind readers that when you take an offensive, proactive approach to health & wellness goals, or to other non-health objectives, you’ll increase your chance of success. I didn’t want any excuses to get in the way of my getting the exercise and sunlight I need to keep my mind and body healthy — particularly during our pandemic when it’s so important to one’s sanity to get outside and get a change-of-scenery.

“Luck Is What Happens When Preparation Meets Opportunity”

I’ve always liked the expression “luck is what happens when preparation meets opportunity.” My ever-green blog post “While You Wait, Educate” speaks to this same premise. Maybe I’m stretching it a bit when associating buying a warm coat and warm boots with opportunity. But, hey, when friends have reached out to walk on a cold day, I’ve been ready for that opportunity to socialize, or when I run into neighbors while out walking, I have the opportunity to catch up a bit (socially distanced, of course!) because I’m warmly and appropriately dressed and don’t have to rush back inside/home.

With the start of a new year, I’d love to hear from my readers what preparations you’re putting in place to seize opportunities or to prevent obstacles from getting in your way of achieving an important personal or professional goal. So, please do share!

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A Life Constant: Why I’ve Always Walked

Walking has always played a huge role in my life. During my early childhood years, when I lived in a very rural area, my five siblings and I walked everywhere — a long, uphill trek to a small candy store, in the many wooded areas of the very country-ish-at-the-time town of Burlington, Connecticut, and around and near two different ponds for swimming to which we had access.

Moving with my family at age 9 to a less rural part of Connecticut (Bristol) didn’t put a damper on my interest in and ability to walk great distances. Just the opposite. My twin, Audrey, and I had sizable walks to school, particularly related to our junior high school, which was a forty-minute walk from our home. As part of that long daily walk, we’d stop by the houses of friends along the way, so that they could join us on the “walking bus” to school. And on the way home from junior high and even elementary school, we’d take routes home that made the trip longer, but that afforded us the opportunity to purchase favorite snacks. In addition, I regularly walked to Bristol’s downtown area to shop, take advantage of the city’s great library, and accomplish other errands.

A Few Of The Many Benefits Of Walking

As you would expect, during college days at UCONN, I continued to walk a great deal. UCONN has a very large campus, so often class location required walking long distances, but UCONN also has a beautiful pond area for walking, known as Mirror Lake — an area to which I was often pulled. I attended the Universite of Rouen in France my senior year and logged a crazy large number of shoe- and sneaker-leather miles abroad, partly due to the fact that the home of the family with which I lived was a significant distance from the Universite, and partly due to the fact that I had the opportunity to spend blocks of time in Paris and other beautiful parts of Europe. Walking is such a great way to get to know a new city or area.

Fast forward to my first apartment post-graduation in Quincy MA (where I didn’t own a car) and to my 15 years of living in Brookline MA (where most of the time I didn’t own a car). I ran many of my errands on foot, but also regularly enjoyed non-errand-related amblings all over Quincy, Brookline and Boston. I often walked numerous stops past the closest MBTA (subway) stop to my employer/job or my home, just to get my mileage and my time in nature to clear my head in.

When I was a child and in my early 20’s, reasons for walking probably tipped more to it being the means to end — a way to get to where I needed and/or to run an errand. As I got older, walking began to take on a different role in my life for the following opportunities it afforded:

2019 Jimmy Fund Walk With Lifetime Friends

Particularly during our pandemic, many of my days have been “two-walk” days, and there’s even been some “three-walk” ones — either because of the need to emotionally manage daily work and personal demands and/or the tough news we’re constantly bombarded with. Or, to have the chance to visit and spend time with friends and family. Of course, walking looks a little bit different these days because of needs to social distance and wear masks.

Since our dating days, my husband, Jay, and I have always enjoyed nature and vacation walks together, but up until recently, I’ve been the primary “neighborhood” walker in the family, but now’s he’s joining me, or walking by himself, having recognized some of the benefits of walking that I’ve shared above.

Let’s Keep This Boston Walking Blog An Active One

This only scrapes the surface of why I am and have always been so passionate about walking. If you search the “Ponderings”/blog section of our Boston Digital Marketing Company’s website using the category selection tool at the bottom of the main blog page, you’ll see we regularly write about walking. We’d love to hear why you walk, so please do share and keep revisiting our blog for new walking posts! Or, please suggest a walking topic or ask if you can be a guest blogger on your favorite walking topic.

In the meantime, walk on!