Acceptance of Circumstances, accountability, community involvement, good will creation, keeping up with trends, making time for things you value, Understanding Your Environment, warriors, fighters, doing good, giving back, paying it forward

Redirecting Anger To Action-Taking

As the owner of a digital marketing agency and SEO consulting firm, I have to be very careful about taking a public stance on political issues. After all, it’s highly likely that not all of my prospective clients and existing clients are on the same political page as me. That’s why I don’t tend to post on social media about my political leanings and/or share political opinions, but perhaps, when I retire I will. I’ve always liked this quote attributed to Martin Luther King, Jr. related to the importance of speaking out about what matters.

This is a black and white square image that shows a picture of Marti Luther King Jr. on the right and says "Our lives begin to end the day we become silent about things that matter."

Actions You Can Take Now To Make A Difference For The United States Of America

The exception I’m making this year (it’s February 2025 as I post this and our country and world feel particularly out-of-control and crazy) is to publicly remind and encourage people to speak out if they are unhappy about the state of the United States and actions that POTUS and his administration are taking or plan to take related to how our country operates and serves U.S. citizens and/or world relations/affairs. That’s what I’ve been doing and that’s what I plan to continue to do. E-mail or call my two state senators and the Congressman for my Massachusetts district. Attend any town halls where senators and congressmen and congresswomen want to hear how the constituency they serve is doing and feeling and where’s there’s an opportunity to submit questions, voice concerns, and to hear answers to other MA citizens’ questions and concerns.

Holding In Or Onto Anger Is Not Healthy

I find holding a lot of anger inside is not healthy and makes things worse, and it’s far better to redirect that anger into action-taking, such as the actions I outlined above. And, it’s important to not just take the actions once, but rather, to keep taking them, unless you see the change you want to see in our country and world.

So, when you’re feeling crazy angry about the state of our country and world, why not make or take the time to let your senators and congressman or congresswoman know? This gives them information they can take back to the House or the Senate and can share about how their constituency is feeling. And, ultimately the Senate and Congress are supposed to be representing the people they serve and taking the right actions related to their wishes, so they need to keep hearing over and over again from their constituents what those wishes are.

Need Some Inspiration To Speak Out Or Speak Up?

Check out the Keep Up The Fight Page of our website and get inspired by the song shared below from the musical, “Ragtime.”

History shows that not speaking up or taking action, or turning a blind eye, has lead to horrific events like the Holocaust. Learn why and how the Holocaust happened. Be part of the solution and be part of the movement to not let something thought to be impossible like the Holocaust ever happen again!

Make Them Hear You!!!

Every voice matters. When 1,000,000 small voices join forces, change happens!!!

Google Analytics, lead generation, Marketing Planning, online presence, organic SEO, pull marketing, Results Analysis, Search Engine Optimization, SEO, Understanding Your Environment, website

Why Looking At Your “Organic Search” Traffic Volume In Google Analytics No Longer Tells The Whole Picture About Your Site Being Found On Search Engines

As I’ve been reviewing both my own website’s Google Analytics data, as well as that of my clients’ websites in recent months to see how much traffic they are getting from “organic search,” therefore, search engines, it’s become quite clear to me that an organization should no longer just rely on the results shown under the traffic acquisition and user acquisition reports, and specifically the results listed for defined traffic channel “organic search,” to assess how the site is faring from an SEO (search engine optimization standpoint).

Why? Because AI search engines are being used more and more by searchers and Google Analytics (GA4 Analytics) does not yet account for traffic coming from AI search engines like ChatGPT and Perplexity and does not incorporate such traffic in the “organic search” volume total. Instead, that type of traffic shows up under the Google Analytics defined channel of “Referral” traffic.

How To See If Your Website Is Being Served Up In AI Search Engines

So, in addition to checking your “Organic Search” (search-engine) traffic volume, you will need to look at your referral traffic to see if any AI search engines are “referring” traffic to your site. You can do so by adding the “source/medium” dimension to your user or traffic acquisition report as shown in the print screens below related to our own website.

This is a print screen of the user acquisition report from Google Analytics for our SEO consulting firm, Results Communications and Research that shows the various marketing channels that are driving traffic to our website.

Click the “+” sign in the top left side of the report shown above to add another dimension to your Google Analytics report.

This is a print screen of the user acquisition report from Google Analytics for our SEO consulting firm, Results Communications and Research that shows the various marketing channels that are driving traffic to our website, but it also shows how to add dimensions to your user acquisition report so that you can see more detail about the various sub-marketing categories from which website traffic is coming from.
This is a print screen of a report run for our SEO consulting firm in Google Analytics to be able to see where all our website "referral" traffic is coming from, i.e., from what external websites are we receiving traffic.

Look thru the immediately-above report for referral traffic coming from AI search engines like ChatGPT and Perplexity.

Need Help Figuring Out How To Rank Better In AI Search Engines? Reach Out Today To Speak With An SEO Consultant.

Reach out today for a complimentary discussion about the type of online content your organization needs to regularly produce and publish to rank well on all search engines, not just AI-search ones!