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5 Key Reasons To Leave Search Engine Optimization (SEO) To An SEO Consultant

Based on our 10+ years as an SEO consultant to organizations of all shapes and sizes, including nonprofits, here are key reasons your organization should engage an SEO consultant (like our firm) to, at a minimum, advise on SEO work that will be done by your internal marketing and/or IT teams as well as to serve as your SEO accountability partner.

  • SEO Work Doesn’t Get Noticed Or Recognized By Employers Like Other Marketing Activities. Your internal marketing team will have the best intentions of completing various SEO work themselves, such as writing and posting new blog posts, continuing to enhance a website FAQ, making sure that pages and posts are tagged right on the back-end of your website, etc. But, senior leadership at your organization may not easily wrap their arms around or recognize/give kudos for this very important “pull marketing” activity the way they would more visible marketing activities such as a billboard, print ad, or TV or radio commercial. For that reason alone, internal teams may be quick to abandon or back-burner SEO work.
  • Your Team Doesn’t Have Various Subscriptions To Digital Tools That Support SEO Tracking and Optimization. In addition to having access to an SEO rankings tool subscription, which can be expensive, your team will want and need to be able to run website diagnostics report to both track how your website and Google My Business Profile are ranking in search results, and to assess what might be causing your organization’s digital properties to not rank as well in Google as you would like — both SEO mistakes and missed opportunities. It can be costly to subscribe to these tools.
  • Your Team Doesn’t Know How To Interpret Various SEO-Related Data To Determine Next Steps. Very directly related to the above bulleted item, internal teams would need to know how to interpret and apply results/figure out next steps based on data revealed in website/SEO rankings and diagnostic tools. SEO consultants have access to these tools and the associated SEO rankings and challenges/opportunities data and can explain what the implications are of information gleaned from the tools. And, of course, recommend next SEO steps that they believe will most likely move the SEO needle, based on their years of SEO experience.
  • Your Team And/Or Employer Doesn’t Recognize That SEO Is Not A One And Done Marketing Activity. Where to begin on this one? Many employers don’t recognize that SEO needs to be an ongoing marketing activity the way that posting to social media has become one. Learn more about why SEO is not a one and done activity, particularly in the day and age of AI search engines.
  • SEO Isn’t Sexy Or Glamorous. Many individuals who choose to have careers in marketing love the “creative” side of marketing and seeing their marketing ideas come to fruition in the form of print ads, TV ads, social media posts, transit posters, etc., but they don’t love the technical/behind-the-scenes aspect of SEO. In addition to not being passionate about SEO, they may not understand it or bring their A game to the work.
This is a gray scare image that says "Did You Know That There Are Consultants Whose Sole Or Primary Focus Is To Help Your Organization Be Found In Search-Engine Results Listings By Target Audiences? They Are Known As: SEO Consultants" The image also contains the logo of our SEO consulting firm, Results Communications & Research.

Our Team Of SEO Consultants Is Super Passionate And Knowledgeable About SEO Work

Why not consider outsourcing your SEO work and leaving it to the SEO experts next year, or at least have a firm who specializes in SEO, like Results Communications and Research, advise on SEO and serve as an accountability partner?

Schedule a complimentary discussion with our SEO expert team today!

Acceptance of Circumstances, accountability, Google Analytics, marketing best practices, Marketing Planning, pull marketing, push marketing, Results Analysis, strategic planning, target audiences, Target Marketing, traditional marketing

Are You Ready To Seize The Year? Marketing Actions To Take Before The New Year

We’re going to keep this blog post short because, like most organizations during this time of year, we’ve got work to wrap up for the current year and tactics and plans to put in place for the new one — for both our client organizations and our own. Fortunately, we’ve already addressed many of the topics we’ll address in this blog post in a variety of previous blog posts, so we’re sharing those, as appropriate. So, what should all organizations be doing now to plan for the new year on the marketing front if they haven’t already done so? Read on…

How To Get Ready For A New Marketing Year, i.e., 2025!

To summarize, figure out what’s working well for you and keep it going and/or invest more in those marketing activities in 2025, remain open to and check out new marketing opportunities, and stop investing marketing $$ and time in activities that don’t work for you, simply because it gives you some unease not having such activities in place. Perhaps, only a small pivot will be necessary!

And, related to the above, figure out what marketing data is most important for you to track, so you don’t spend time gathering and documenting stats and KPIs (key performance indicators) that aren’t relevant and/or that you can’t influence in any way/move the needle on.

This is a light gray image that says the following in turquoise, black, and charcoal gray text: "Our Tagline Should Be Every Organization's Approach To Marketing, Maximizing Results Thru Research Supported-Marketing, Why Continue to Invest In Marketing Activities That Research Shows Don't Make Sense For Your Particular Organization?

Our SEO Consulting Firm Helps Clients Figure Out Where To Invest Their Marketing $$ and Time And We Can Help You!

We are constantly helping our ongoing, monthly clients as well as one-off, one-time clients figure out where and how to invest their marketing $$ and time by reviewing data available in their various Google Accounts and other digital-marketing accounts and tools.

We’re passionate about slicing ‘n dicing data to support informed decisions (don’t forget our tagline is “maximizing results thru research-supported marketing), and would love to help your organization, so please reach out and/or schedule a complimentary consultation.