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How Publicity Supports SEO (Being Found on Google)

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Sure, after reading the above title, you probably immediately thought publicity activities support far more than SEO. Without a doubt that’s true. We’ve always been a huge fan of activities that create or cause publicity (public awareness), particularly ones that lead to online or print coverage like pitching a story to appropriate reporters/media, or sending them a press release. Publicity tends to be a fairly “free” means of creating awareness, or driving sales or engagement, although there’s the cost of time spent drafting a press release or a pitch, and then, time spent outreaching to various media. And, if you use a media service to distribute your press release or there’s an event associated with the publicity, there’s those additional costs. Still, publicity can be far less costly than buying advertising.

The SEO Pay-off of Pitches and Press Releases

But, the purpose of this blog post is not to discuss ALL the merits and benefits of implementing publicity tactics, but rather it’s specifically about why and how publicity activities can support your organization being found on Google, which is what Search Engine Optimization (SEO) is all about. When a news publication or some other organization either publishes information you shared with them in a press release or writes a story (based on a story you pitched them and their interviewing one or several individuals associated with your organization), and then shares it on their website or blog, they’ll almost always include what’s known as a backlink to your organization’s website.

As we discussed in our blog post about the benefits of backlinks, a link to your website or blog — placed on the website or blog of an external organization — increases the likelihood that Google will serve your website up in search results (and higher up in results) as long as the website/blog that is providing the backlink is considered reputable/creditable by Google. This is how publicity directly influences SEO.

But, even if individuals reading the online article/post about you don’t click on a backlink to visit your site, they may Google you later or type the URL they see in an article directly into their browser or search engine and visit your site via those means vs. the backlink. The aforementioned holds particularly true for printed articles, such as articles that appear in a newspaper or magazine. Regardless of how visitors get to/land on your online site or blog, increased traffic volume supports SEO. In general, Google views sites that have greater traffic volumes as ones that are more creditable/reputable, and Google prefers to serve up the aforementioned types of sites. This is how publicity may less directly influence SEO.

In sum, both print and online story and press release coverage can support SEO, even if the support is less direct!

This is an illustration of a newspaper. It shows the typical column set-up that you might see in both printed and online newspapers. It says "Breaking News" at the top and "what's next" in bright red font in the middle of the newspaper, above the fold of the newspaper, which represents the bottom of the image. It is shown in conjunction with our Boston digital marketing agency and SEO company's blog post about how publicity supports SEO/ranking well on Google.

Reach Out To Our Boston SEO Company To Talk About The Overlap Between SEO and Publicity

Our Boston digital marketing agency and SEO company would love to chat with you about how publicity can support SEO success and what type of publicity makes sense for you and your organization to consider and pursue. So, reach out today to schedule a call with our publicity and SEO experts.

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Why I Love A Good Walk ‘n Talk

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I’ve always loved a good walk ‘n talk. Even in my days of working in corporate marketing roles, I enjoyed taking a lunchbreak stroll with co-workers or my direct reports to catch up or touch base on a variety of topics — both work & play.

A friend, to whom I’ve also provided marketing advice related to her small business, and I recently capitalized on a beautiful South-Shore-of-Boston spring day to catch up on everything going on in all aspects of our lives, and it reminded me how much I enjoy walk ‘n talks and how I’ve got to keep scheduling them with friends and business colleagues.

Image of our Boston digital marketing agency and SEO company's founder, Gail Snow Moraski, standing on a pier/wharf on Boston's waterfront. Image is shown in keeping with about blog post about walking. The image shows boats packed on edge pier/wharf.
I particularly love a good walk n’ talk along Atlantic Avenue or Commercial Street among all Boston’s waterfront’s many piers and wharfs.

Benefits Of A Walk ‘n Talk (Walk and Talk)

Here’s my thoughts on the benefits of a good walk ‘n talk, but you may have your own, so please do share!

  • Both exercise and being out in nature are good for destressing, and in this fast-paced world and unsettling times we live in, we’d all benefit from a means to unwind and get centered, right?
  • Particularly on a busy workday, time is capitalized since both work challenges and opportunities can be discussed, while engaging in an activity that keeps you healthy and in shape.
  • Being outdoors is freeing! Escaping the walls of corporate or home offices can cause one to let their guard down a bit, open up more, and be more creative.
  • Camaraderie and collaboration are created when you set mutual goals with your fellow walker — like, “let’s up our distance this walk,” “let’s get 6000 steps in,” “let’s walk four miles today,” or “let’s walk to the North End and back.”

I’m always up for a good walk ‘n talk, so please reach out anytime to see if we can identify a convenient place for us to walk and talk!

Need More Inspiration To Walk?

I regularly write about both marketing and walking. If you’re looking for more walking inspiration, visit our main blog page, at https://allintheresults.com/ponderings, then scroll down the right hand-side until you can select “walking” as a category, or simply click on this link to see all of our walking blog posts. You’ll see how much we love walking by the many blog posts I’ve written about it over the years.