- Brand or Program/Product Name and Logo Development;
- Messaging and Design/Visual for Marketing Campaigns; and
- Design and Placement of Advertising in Both Traditional and Online Media
EXAMPLES OF RELEVANT WORK FROM CORPORATE OR CONSULTING ROLES*::
- Brand/name creation: Oversaw process of arriving at both name and associated branding to be used in non-MA markets for health insurer. Participated in numerous program/product name brainstorming sessions at various employers.
- Creative theme and message development: Individually or as part of team brainstorm, developed fun and “catchy” theme to be employed in monthly or multi-month program-/service-specific advertising campaigns at community bank. Wrote “headlines” and “copy” to be employed in various marketing vehicles such as lobby posters, print ads, and statement stuffers to promote various products/programs in an effort to effect sales growth; pieces were integrated, i.e., had same look, feel, and messaging.
- Online advertising: Wrote copy for series of paid search/pay-per-click advertising copy and developed list of key terms/words to trigger presentation of advertisement to prospective customer, based on Google search behavior. Learn more about Results’ digital/online experience and how we can help.
- Media buying: Directly purchased media (advertising space) for billboard and movie theater advertising for community bank; purchased print advertising space for health insurer; worked with creative agency/media buyer to obtain a variety of media space, including: outdoors (billboards), print (English and ethnic newspapers), transit (bus/MBTA); mall; radio, cable T.V. and broadcast T.V.
- Radio and T.V. advertising scripts: Helped draft and finalize numerous radio and T.V. scripts to be used in health insurer advertising. Oversaw T.V. spot finalization and radio sponsorships for community bank.
- T.V. and radio talent selection: Helped select voice and acting talent to be used in numerous T.V. and radio commercials for health insurer.
*Note: These examples represent only a portion of the relevant work in this area with which Results Communictions and Research staff have been involved.
Want help developing your theme and brand in advertising? Use our convenient calendar app to schedule a complimentary chat today https://calendly.com/gail-moraski.