Acceptance of Circumstances, AEO, AI Search, Being Found On Bing, Being Found on Google, GEO, keeping up with trends, keywords, local search, Marketing Planning, organic SEO, prompt research, prompts, pull marketing, Search Engine Optimization, search terms, SEM, SEO, SEO tags, staying current

What’s The Difference Between Keyword Research and Prompt Research?

Over the years, we’ve talked a lot about both keywords and keyword research in our digital marketing agency’s blog (you can view a list of those keyword-related blog posts at https://allintheresults.com/category/keywords/), so we won’t repeat all of the valuable information about the keyword-research benefits shared there. Such research is just one piece, but an important piece, of an overall SEO/GEO/AEO strategy, and often is the foundation of all other SEO/GEO/AEO (search engine optimization/being found online) tactics, particularly when it comes to being found in traditional search engines.

Keyword research and prompt research differ on a number of fronts, including the factors outlined below.

How Keyword Research and Prompt Research Differ

  • Nature of What Is Entered In Search Tool By Searcher/Prompter: Traditional keyword research is/was all about discovering what topics (in the form of one word or several words (a phrase or statement)) individuals, in geographies your organization serves) are/were entering into traditional search engines on an average monthly basis. Eventually, keyword research expanded to “light” question research, using tools like Answer The Public. Prompt research is about discovering the various questions vs. statements or phrases that individuals are putting into an AI search/answer engine, like Google Gemini, Microsoft Copilot, or ChatGPT, to get an answer to a specific question.
  • Geographic Focus: as discussed above, keyword research is/was focused on understanding what terms/phrases/words target audiences in an organization’s geography were entering into traditional search vs. AI search tools to determine which phrases the target audiences were using most. With prompt research, there is far less geographic/physical-location focus, and it is far more difficult to obtain what questions individuals specifically in your geography are putting into an AI search tool, like ChatGPT, to get their question answered.
  • Ultimate Search Engine Optimization (SEO/GEO/AEO) Goal/Objective: Keyword research is all about helping an organization “rank well” in relevant search results fo relevant searches. Prompt research is about identifying the types of questions anyone anywhere is entering in an AI/answer engine that are either directly, tangentially, or very indirectly related to the products or services your organization offers.
  • How Research Is Used: Keyword research is used to inform the content that one includes on their website — whether it be post or page content — but particularly, the words used in/the phrasing of headers and subheaders, and behind-the-scenes meta/SEO tags. Prompt research is about identifying which content on your own website or a competitor’s website is being cited (linked to) by AI search engines, and therefore, being served up to “prompters” in the answer they spit back. This research can help inform the format and content nature of future blog posts or Q &A (housed in an FAQ website page). In addition, a different set of prompt research should be conducted to learn the exact phrasing/the nature of prompts that your target audiences are regularly putting into AI search/answer engines.
  • Tools Used To Conduct Research: Free and paid tools exist to conduct keyword research, and our team uses the free keyword planner tool in Google Ads to conduct such research. Prompt research involves the two types/branches described above and can be conducted by 1) adding the “first user source” dimension to your Google Analytics “pages and screens” report (see image below) and entering the names of various AI search engines, such as Gemini, Perplexity, Claude, Copilot, and Gemini, into the search query bar so you can see to which pages/posts on your site AI search engines are referring visitors. If you have a visitor coming to a specific post/page on your website, then the AI engine in-question must have cited (provided a link to) the website page or post in-question; and 2) using a paid tool like SEMRush which has a distinct “prompt research” tool within it to gather broader/more general target-audience prompt behavior, and therefore, behavior that goes on beyond your particular website.
This image is a print screen from a Google Analytics report where the page report has an added dimension of the first user source name so the user can see what AI search engine is referring traffic to which pages and posts of their website.

Need Help Conducting Prompt Research Or Keyword Research?

Reach out today for a complimentary discussion regarding keyword research and prompt research to support an overall SEO/AEO/GEO strategy!

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How To Appear In ChatGPT? Here’s What I’ve Been Telling My Clients

Let’s face it, the world of AI/answer engine search is still rapidly evolving, and fellow marketing and SEO experts and I will still need to keep an extremely close eye on it, and test various tactics related to organizations (we work with or for) appearing on AI engines. But, in the meantime, if I had to suggest four steps/tactics to take now while we continue to monitor how businesses and organizations are impacted by the growing use of AI search/answer engines like ChatGPT (and I do regularly suggest the following to clients), the steps and tactics to support your organization mentioned or being cited in ChatGPT and other AI engines, would include the below. As you’ll see, we’ve already shared and explained these tactics/steps in distinct blog posts dedicated specifically to the step/tactic.

  1. Continue to ask happy customers for Google Reviews so AI search engines view your organization as creditable and a leader among your competitors. Also, ask for reviews or recommendations on Yelp and/or platforms where individuals can post reviews of organizations in your particular industry. And, don’t forget about nextdoor.com if you’re a business with a strong local presence. A recommendation by a “neighbor” is always beneficial from a marketing standpoint.
  2. Pitch stories to reporters/media to support getting PR/publicity/media backlinks to your website.
  3. Join industry and civic organizations, and as part of your membership, ensure you get a backlink to your site to their site and share on your site that you belong to such organizations via a badge and/or mention of the organization and link back to their site. The same goes related to promoting accreditations/certifications you have and any business listing directories you belong to, such as the Better Business Bureau.
  4. Continue to publish blog posts and questions and answers housed under an FAQ page of your site that answer questions that your target audiences have directly and indirectly related to their services, or even something that’s more tangential, but important to your customers.
This is a powder blue rectangular image that runs vertically that says at the top "how to appear in ChatGPT and Other AI Serach Engines" and then contains a numbered list that mentions asking for online reviews and recommendations, seeking publicity, getting listed in appropriate online directories and answering questions online that your target audiences ask or research.

Ultimately, all of the above, establish your creditability/trustworthiness with AI search engines, and that’s required to succeed at the AI/answer engine search (AEO/GEO) game!

Need Help Being Found In AI Search Prompt Results?

Reach out today to schedule a complimentary discussion with an SEO expert!

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Appearing In AI Prompt Results May Help Your Organization Get Prompt Results

As we’ve shared in recent AI-search related blog posts, a “prompt” is what an individual — related to their own personal needs or business-/work-related needs — enters into an answer engine/AI search engine, like ChatGPT, Claude, Perplexi, Google Gemini, or Microsoft Co-pilot to gather information or complete a task related to a particular topic, question, or problem for which they are seeing a solution.

This image is a print screen of a prompt entered into Google's AI Mode search tool and the initial results that Google spit back. The prompt reads "how can I protect my parents' assets from nursing homes" and the results are in the format of content directly below the prompt and citations or links to websites on the right.

How Can Small Organizations Be Found In AI Search/Answer Engines and How Do They Benefit From It?

The AI train is moving fast, and while answer engines may not always serve up your content or a link to your website, known as a “citation,” to a prompter/searcher who is in a relevant geography in response to a prompt related to your organization’s products, services, or solutions, there will still be a number of times when your business or non-profit organization gets a mention or a citation served up to geographically appropriate prompters, i.e., individuals who are located in the geography your organization is able to serve.

So, if you’re a smaller shop, why not take advantage of this opportunity to have your content served up in lieu of a bigger brand’s content. You may not be able to compete with a bigger organization when it comes to ad spend/advertising dollars, and overall marketing budget, but producing easily understood, beneficial content is a low-cost way to help your organization be found online before, or more frequently than, bigger organizations.

Check Out These Resources To Help You Create Online Content That Helps Small Organizations Be Included In AI Prompt Results:

Why Citing Experts Supports Your Own Organization Being Cited
Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?
A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

Need Help Determining The Nature Of Content To Produce To Support Being Found In AI Search Engines? Or, Need Help Writing Content For Answer Engines?

To inform your future online content, our team can help you determine what prompts searchers are putting into answer engines, like Google AI tools, related to the products, services, and solutions to problems you offer. We can also help you produce website blog content related to the aforementioned. Reach out today to schedule a complimentary discussion about how your organization can be found online!

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Why Citing Experts Supports Your Own Organization Being Cited

Since we’ve already detailed in a recent blog post the reasons why you want your organization to be cited (when it comes to being found online), we won’t revisit that extensively here. We will say that being cited by a search engine or search tool, i.e., having them serve up a link to your organization’s website vs. just mentioning your name in relevant search results is a very positive thing. But, as we’ve also shared in the past, in order to increase the probability of that happening, your organization needs to demonstrate to search engines (both AI and traditional search engines like Google, Bing, and Yahoo) that you are credible and trustworthy.

What’s An Easy Way To Show Search Engines You’re Credible?

There’s a very easy way to show search engines you’re credible and that’s citing other organizations in your website content, i.e., mentioning and sharing links to experts in your field, or on whatever topic you are addressing in a particular section of your website. You can also ask experts to write a “guest blog post” for your site, or partner with a fellow expert on a blog post.

Citing experts on your website demonstrates to search engines:

  • Your organization makes and takes the time to follow and learn from experts
  • Your organization is not too self-serving, i.e., only focused on your needs and self-promotion vs. wanting to provide valuable information to your readers/target audiences, even if it means sharing information about other organizations
This is a gray rectangular image that runs vertically and says in dark-powder-blue letters, "citing experts supports your own organization being cited" and that contains the logo of our Braintree Digital Marketing agency.

How Do I Know What Experts To Cite?

One of the easiest and best ways to figure out who to cite on your website is to use LinkedIn’s search tool to enter search terms/keywords related to the topic for which you want to identify experts. You’ll likely want to select “posts,” “people,” or “services” by clicking on those buttons to generate lists to review after you’ve entered the keywords in the main search tool on the left top of your LinkedIn homepage.

Review the bios and posts of some of the individuals LinkedIn has served up to you, and begin following those that interest you. Their posts will start appearing in your newsfeed. You’ll soon see/learn which individuals resonate with you and whose websites you want to share on your website in appropriate places. And, keep in mind, you don’t have to share links to their website on your website, you can also share links to their LinkedIn profiles, as we’ve done below.

Here’s Some Of The SEO/AEO/GEO Experts We Like To Follow On LinkedIn

Kristine Schachinger

John McAlpin

Mike Friedman

Erik Marsh

Neil Patel

Eli Schwartz

The above individuals are just a handful of those we follow on LinkedIn because there’s so many experts, like us, who regularly create and share content about search engine optimization (SEO), answer engine/AI engine optimization (AEO), and generative engine optimization (GEO).

Need Help Identifying Which Experts You Should Follow On LinkedIn?

Reach out today to our Greater-Boston digital marketing agency for a complimentary discussion about your marketing challenges and opportunities.

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Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?

The answer to the above question is pretty straightforward, and in most cases, “yes.” Given that we are in the day and age where individuals are using what’s known as answer engines — think ChatGPT, Perplexity, and Claude — more and more for both business and personal purposes, if an organization wants to continue to be found online, it DOES need to regularly produce and publish new content. Unless your site is one that is only meant to provide very static information and credibility to people who already know or have found your organization, your organization will need to do the following to support your organization’s name being mentioned or a link to your organization being served up by answer engines in response to relevant prompts.

This image is a print screen of what it looks like when you go into a WordPress website to add a new post and says "Add new Post" at the top and "enter title here."

What Types Of Content Do I Need To Create If I Want To Be Found In Answer Engine Results?

  • Blog posts or questions that reside within a website FAQ (frequently asked questions) page that answer questions that your organization regularly gets asked by prospective clients and existing clients
  • Blog posts or questions that reside within a website FAQ page that answer questions that keyword research and answer research indicates your target audiences are asking answer engines/searching on
  • Blog posts that speak to topics that are “tangential” to the particular products and services you offer, but that are important ones for your target audiences. For example, you might offer seniors in-home care, but write and publish some blog posts about senior fraud, aging in place/aging at home, and exercises for seniors. You get the picture!

Even if you’ve already published such content, target audiences’ questions and needs change/evolve, and both from a marketing standpoint and a search-engine standpoint, you need to demonstrate that you are staying current/relevant/up-to-date. It’s not good to have clients or prospective clients visit your site and see that you haven’t put up any new content in many months and/or content is outdated — it looks like you’re not minding your shop, and if you aren’t, what else might you neglect? And, search engines are more likely to serve up new, fresh content than content that is old and dated.

In sum, a static site will NOT help your organization be found online by target audiences, given how individuals gather information these days. Sure, it’s time-consuming, but regularly producing and posting new content answering questions and providing information that benefit your target audiences needs to be an ongoing marketing activity. As we’ve always said, “SEO (search engine optimization) is NOT a one-and-done exercise.

Need Help Figuring Out What To Blog About And How Frequently?

Reach out today to schedule a complimentary discussion with our digital marketing agency about your blog strategy!

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What Does An SEO Audit Reveal?

One of the services we offer our clients — on both a one-off/one-time and monthly/ongoing basis is conducting an SEO audit that, then, allows us to make recommendations for what our client might do differently on the SEO (search engine optimization) front to be better found online by target audiences for relevant keywords (search terms) in relevant geographies.

What Can You Learn From An SEO Audit?

As we explained in this previous blog post about the mistake most people make when they manually conduct an SEO audit, your organization is better off hiring an SEO expert to conduct an audit, so that the results you get are unbiased. For most businesses/organizations, i.e., ones that have both a website and a Google My Business Profile, an SEO audit will provide information related to both your website and your Google My Business Profile, since Google may serve up either in search results (and as of the date of this post, the traditional Google search engine is still the one most used by search tool users, followed by YouTube, and ChatGPT.)

This image shows two hands of an older adult male peeling the skin off the onion.
Peeling Back An Onion Skin To See What Lies Beneath

Listed below is the information you can glean from having an SEO company or digital marketing agency, like ours, conduct an SEO audit for you:

  • what external websites and certain other digital properties (not owned by your organization/business) have links on them to your website, and therefore, are providing “referral” traffic via backlinks to your site — these may include other websites or discussion-forums like Reddit
  • as of the date of this post, any website traffic coming from searcher clicks on links to your website that appear in AI/chat/answer engine content is reported as referral traffic in Google Analytics, and information on how much traffic you’re getting from AI engines such as ChatGPT and Perplexity are included in an SEO audit
  • does your website and/or Google My Business Profile rank differently in Google in a particular geography for a particular keyword (search term), based on the device used by the searcher, i.e., mobile phone vs. desktop/laptop
  • what keywords your website and Google My Business Profile are ranking best for on Google and in what geographies
  • whether your Google My Business Profile or your website is being served up higher in search results in certain geographies for certain search terms — this will help you determine whether or not you should be putting more energy into getting your Google My Business Profile ranking better (you always want that to be served up for “near me” searches) and/or your website ranking better (ideally this would rank better for non-near-me terms)
  • missed SEO opportunities — these include best practices which haven’t been implemented by your organization, such as writing and entering SEO page title and meta description tags on your website platform/CMS for every page and post on your website, and writing an entering image alt-tags
  • mistakes/issues/challenges with your website that are likely causing it to be served up less than it could/should be in relevant geographies for relevant search terms, such as slow site load speed or broken links on your website
  • how much organic/search-engine traffic your website is getting from traditional search engines like Google, and how much website traffic you’re getting from AI search engines, and what traditional and/or AI search engines drove the most traffic to your website during the audit timeframe
  • what are the top 10-20 search keywords that Google is serving your website up most for
  • how many individuals are clicking on a link in your Google My Business Profile to arrive at your website
  • what are the most-viewed pages of your website
  • what pages of your website are being served up the highest in search results by Google
  • what marketing activities/vehicles are driving website traffic and what percentage of your overall website traffic is coming from AI or traditional search tools
  • what geographies/locations are your website visitors coming from
  • what devices do people use most to access your website, i.e., laptop/desktop vs. mobile

Hire An SEO Expert To Conduct Your SEO Audit

Want to learn more about our SEO audit services or ready to have us conduct an SEO Audit for you and to provide recommendations on SEO steps to take next, based on what the audit reveals? Reach out today to schedule a complimentary discussion about SEO audits.

Acceptance of Circumstances, Being Found On Bing, Being Found on Google, competitive advantage, keywords, marketing best practices, organic SEO, Search Engine Optimization, search terms, SEO, website

When You’ve Exhausted Your Starters, Let Your SEO Bench Step In

Anyone who’s interacted with me in a lot in the last five years knows that I’m a huge Boston Celtics fan. I started watching them during the pandemic and while they were playing in the “bubble.” I got hooked pretty quickly, and the rest is history. By the way, I also like the Boston Bruins and the Boston Red Sox , and have enjoyed watching both of the aforementioned teams for many years.

In fact, the Red Sox had my sports heart way before the Celtics did. But, since it’s still 2025 NBA playoff season, and my beloved Celtics recently endured a lot of hardship in the form of injured/ill players (which definitely played a role in their NBA Championship journey ending far sooner than fans hoped or expected), my sports-related analogy will be basketball-related vs. hockey- or baseball-related.

When To Bring In the SEO Back-ups: H2, H3, and Other Sub-headers

Anyone who knows SEO best practices and commonly accepted SEO wisdom knows it just makes good SEO sense to include high-volume keywords and questions in your public-facing website page and post titles, which usually take the form of what’s known as an “H1 header.” An H1 header is the first heading that appears in any website post or page. In the case of this blog post our H1 header is “When You’ve Exhausted Your Starters, Let Your SEO Bench Step In.”

Let’s say you’ve employed the above SEO tactic already, along with these other commonly known and respected SEO best practices, such as:

And, the above aren’t taking your site to where you want and need it to be, i.e., higher up in search-engine results for search terms and questions regularly entered into search engines by target audiences. Maybe, it’s time to give the players who get less play time, more play time! Call them what you will — the bench, the scrubs, the B team, etc. — these non-starters might be exactly what you need to help you score some SEO baskets, including 3 pointers!

This image was taken from Loge seats at a Boston Celtics game and shows the TD North Bank stadium packed with fans, but also the Celtics' players out on the court and the jumbotron.
Last Regular Season Celtics Game At TD Bank Garden, Boston

What Is An H2, H3, H4, etc. Header?

At Results Communications & Research, we like to refer to any headings that are used on a website page or in a blog post and aren’t the first/main header on the page as sub-headers. These are headers that appear below the primary header on the page, tend to be smaller in font size than the main header, are formatted as an H2, H3, H4, etc. header and are often used to break up and/or introduce content — making it easier for both readers and search-engines to consume/absorb the content that appears below the sub-header. The “What Is…” header directly above is formatted as an H3 header, and the “When To” header above that as an H2 header.

As the creator of any blog post or website page content, you will have to decide when to use H2 headers vs. H3 headers, etc. If a sub-header feels more like a sub-header of another sub-header, then it should use a header format that is lower in the header hierarchy (with H1 being 1st in the hierarchy).

Why Use H2, H3, H4 Sub-headers?

The reason to let the sub-headers take a chance at improving SEO game results is because they provide additional and new headings/headers for search engines like Google to crawl. This means they provide more detail and/or more opportunities for you to re-share previous information with search engines so they know what a website post or page is all about and when to serve it up in search results. It’s just one more way to make it easier for search engines to quickly and easily identify and understand when it should serve up a particular website post and page in response to a particular search query.

We’ll Always Bring Our A Team To Any Clients’ SEO Game

Regardless of encouraging you to clear your SEO header bench, we’ll always bring our A team, i.e., our starters, to any SEO discussion or engagement with you, so schedule a complimentary discussion of your marketing challenges and opportunities with us today!

Acceptance of Circumstances, AI Search, Being Found On Bing, Being Found on Google, Google Ads, keeping up with trends, marketing best practices, Marketing Planning, Objectives Setting, paid search, pull marketing, push marketing, Search Engine Optimization, search terms, SEM, SEO, SEO tags, strategic planning, target audiences, Target Marketing, Understanding Your Environment, website

Like SEO, Keyword Research Is Not Dead

Some SEO experts are saying identifying and focusing on ranking for keywords, i.e., high-volume appropriate search terms your organization wants to be found for in search engines in relevant geographies, isn’t as critical to SEO success as it used to be. In keeping with our recent blog post about SEO (search engine optimization) still being relevant, keyword research is still quite relevant to both for-profits’ and non-profits’ success.

Here at Results Communications & Research, we still believe and see evidence from the SEO rankings audits of clients’ websites that we conduct, that understanding the search terms that target audiences are entering into Google, Bing, and other search engines and capitalizing on them (as explained in this previous blog post about how to interpret and use keyword research) is still an important SEO tactic and one that moves the SEO needle.

We don’t see the day coming (for a long time, if ever) on the SEO front where clients aren’t going to want and need to remove their blinders and not rely on internal speak and internal knowledge to inform both their SEO and their overall business strategy. Keyword research allows them to take those blinders off.

This is a blue square image that reads in black font, "like SEO, keyword research is not dead," and that contains the picture of a tombstone that says "RIP" on it, and the tombstone has a red X over it/crossing it out. The image also contains the logo of our SEO consulting firm, Results Communications and Research

Non-SEO Benefits Of Keyword Research

Keyword Research Is Not All About SEO, It’s Also About Your Marketing and Business Strategy

Even if keywords were no longer important to SEO, keyword research still allows you to determine:

  • What products and services target audiences are searching on which can help an organization to decide to eliminate products or services or add new ones
  • The volume of individuals who are searching in an organization’s market area (geography) to help inform whether push or pull marketing is warranted

Read our blog post about why keyword research informs more than an SEO strategy.

Need Help Conducting Keyword Research?

Our team regularly conducts keyword research to inform our clients’ marketing and SEO strategies. Reach out today to schedule a complimentary discussion about our keyword research services.

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Are You Making These 3 Mistakes Related To Your Google My Business Profile?

As part of our organization’s organic SEO (search engine optimization) services, we ask to have access to a client’s Google My Business Profile, or at least have a chance to review the behind-the-scenes information/set-up with our SEO clients via a Zoom call where they access and share their Google My Business Profile dashboard.

Whether you want to think of it as a mistake or a missed opportunity, here’s three Google My Business capabilities you may be missing out on to get your organization ranking better locally on Google (remember, Google is more likely to serve up your Google My Business Profile vs. your website) for “near me” or “city/town” terms) :

  1. Providing Google with 20 services areas. Make sure you capitalize on these. And, remember, the further out your business is physically from the geography in which a searcher is searching on relevant terms, the less likely Google is to serve up your Profile, so keep any service areas you add to your Profile within a two-hour drive of your physical office, and ideally far less than two-hours.
  2. Identifying up to 10 business categories. You need to pick a primary category — a category of business that best describes your products and services, but you can pick 9 additional “secondary” categories. Right now, there are over 4,000 business categories in Google My Business from which you can select. And, Google keeps adding to the list, so even if you don’t see a category that fits a particular product or service you offer now, you should revisit your Profile information every 3 months or so to see if there are any new categories you can select that are appropriate to your business.
  3. Providing specific product or service lists underneath your various business categories that employ keywords (search terms) on which your target audience(s) may be searching. See example below where we listed our SEM (paid SEO/Google and Bing Ads) and organic SEO services under our primary business category.
This image shows information you can see within your Google My Business Profile dashboard. It shows an example of service listings that have been added under a primary business category in Google My Business. The primary business category says "Marketing agency" and underneath it there are service listings for "Local and Global (Organic) SEO and "SEM/Paid Search."

We Can Help You Optimize Your Google My Business Profile

Reach out today to learn more about our local SEO services! And, learn about another Google My Business best practice!

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A Day In The Life Of An SEO Consultant

If you’re considering a career in digital marketing, and particularly within that, a specialty or expertise in SEO (search engine optimization), read on to learn what a typical work day look likes.

How An SEO Consultant Starts Her Day

8:30a.m. – 9:30a.m.

Check/read (and send response e-mail) e-mails, which inevitably include the following:

  • Notifications from paid search (SEM) ad platforms (Google Ads or Microsoft (Bing) Ads) about:
    • Policy changes that have caused a Google or Bing Search Ad to be disapproved
    • Ad extensions and ads that have become disapproved because “page destinations” are no longer working (sometimes, clients of ours take down or move website pages to which site links (one form of ad extension/asset) point or ads point and forget to let me know that pages have been taken down, moved, etc.
    • Payment form (credit card) can’t be charged — therefore, the credit card information that a client provided to Google Ads or Microsoft Ads is no longer accurate/has changed
  • E-blasts and e-newsletters about SEO and invites to various SEO webinars and classes (due to the large # of search engine optimization experts we follow)
  • Client questions about how well their website is or isn’t ranking in search engines, particularly Google
  • Questions or comments from other marketing professionals with whom I collaborate, including social media specialists, branding/graphic design specialists, and website designers and developers
This is an image of Gail Snow Moraski, our Boston SEO Company's Founder/Owner Who Is An SEO Consultant. Gail has blonde shoulder length hair and is waring and orange crew-necked sweater that reads "Carpe Diem" She is wearing classes and smiling and is standing in front of a field of black-eyed Susans in her backyard.

9:30 a.m. – noon

  • Use Google Analytics data, Google Search Console data, paid search platforms, and SEO rankings audit reports to analyze and document KPIs (key performance indicators) for upcoming monthly/standing client meetings
  • Have a mid-to-late morning #SEOStrong snack, particularly one with lots of protein like swiss cheese or hummus because you definitely need a sharp brain and a lot of energy to do SEO work!
  • Employ “Answer The Public” and Google Ads keyword planner tools to conduct keyword research in relevant geographies using approved “inputs” from client about what terms they believe their target audiences would use to identify someone who offers the services, products, and solutions to problems they offer
  • Check client Google Ad and Microsoft Bing Ad campaigns (including Google Nonprofit Ad Grant ones) to see how they are performing, including reviewing cost-per-click (CPC) and click-thru rate (CTR); plus, review and apply or dismiss recommendations from Ad platform to improve optimization score, and check for appropriateness of “search terms” for which ad platforms are serving up ads.

12p.m. – 6:00p.m.

  • Review SEO diagnostics reports to determine possible website issues and/or missed SEO opportunities related to a particular client’s website ranking situation.
  • Facilitate client discussion about next steps/implications of their SEO rankings audit, diagnostics reports, and/or monthly KPIs. Where do we go from here to move the SEO needle and drive more relevant searchers to the client’s website in the month ahead?
  • Write a blog post for my own website or for a client website to support SEO by addressing topics and answering questions that are important to clients, but also to show search engines, that the website in-question is being kept “fresh”
  • Write and enter SEO page/post title tags (this might be in WIX, GoDaddy, Joomla, WordPress, Expression Engine, or a propriety software such as a CMS platform used in a particular industry), and submit the revised pages/posts for indexing by Google and/or Bing using Google Search Console and Bing Webmaster tools.

7:00p.m. – 8:30pm

Check e-mail again and/or continue to complete client SEO work of the nature outlined above. Being an SEO consultant is not just a 9 to 5 job!

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