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What’s The Difference Between Keyword Research and Prompt Research?

Over the years, we’ve talked a lot about both keywords and keyword research in our digital marketing agency’s blog (you can view a list of those keyword-related blog posts at https://allintheresults.com/category/keywords/), so we won’t repeat all of the valuable information about the keyword-research benefits shared there. Such research is just one piece, but an important piece, of an overall SEO/GEO/AEO strategy, and often is the foundation of all other SEO/GEO/AEO (search engine optimization/being found online) tactics, particularly when it comes to being found in traditional search engines.

Keyword research and prompt research differ on a number of fronts, including the factors outlined below.

How Keyword Research and Prompt Research Differ

  • Nature of What Is Entered In Search Tool By Searcher/Prompter: Traditional keyword research is/was all about discovering what topics (in the form of one word or several words (a phrase or statement)) individuals, in geographies your organization serves) are/were entering into traditional search engines on an average monthly basis. Eventually, keyword research expanded to “light” question research, using tools like Answer The Public. Prompt research is about discovering the various questions vs. statements or phrases that individuals are putting into an AI search/answer engine, like Google Gemini, Microsoft Copilot, or ChatGPT, to get an answer to a specific question.
  • Geographic Focus: as discussed above, keyword research is/was focused on understanding what terms/phrases/words target audiences in an organization’s geography were entering into traditional search vs. AI search tools to determine which phrases the target audiences were using most. With prompt research, there is far less geographic/physical-location focus, and it is far more difficult to obtain what questions individuals specifically in your geography are putting into an AI search tool, like ChatGPT, to get their question answered.
  • Ultimate Search Engine Optimization (SEO/GEO/AEO) Goal/Objective: Keyword research is all about helping an organization “rank well” in relevant search results fo relevant searches. Prompt research is about identifying the types of questions anyone anywhere is entering in an AI/answer engine that are either directly, tangentially, or very indirectly related to the products or services your organization offers.
  • How Research Is Used: Keyword research is used to inform the content that one includes on their website — whether it be post or page content — but particularly, the words used in/the phrasing of headers and subheaders, and behind-the-scenes meta/SEO tags. Prompt research is about identifying which content on your own website or a competitor’s website is being cited (linked to) by AI search engines, and therefore, being served up to “prompters” in the answer they spit back. This research can help inform the format and content nature of future blog posts or Q &A (housed in an FAQ website page). In addition, a different set of prompt research should be conducted to learn the exact phrasing/the nature of prompts that your target audiences are regularly putting into AI search/answer engines.
  • Tools Used To Conduct Research: Free and paid tools exist to conduct keyword research, and our team uses the free keyword planner tool in Google Ads to conduct such research. Prompt research involves the two types/branches described above and can be conducted by 1) adding the “first user source” dimension to your Google Analytics “pages and screens” report (see image below) and entering the names of various AI search engines, such as Gemini, Perplexity, Claude, Copilot, and Gemini, into the search query bar so you can see to which pages/posts on your site AI search engines are referring visitors. If you have a visitor coming to a specific post/page on your website, then the AI engine in-question must have cited (provided a link to) the website page or post in-question; and 2) using a paid tool like SEMRush which has a distinct “prompt research” tool within it to gather broader/more general target-audience prompt behavior, and therefore, behavior that goes on beyond your particular website.
This image is a print screen from a Google Analytics report where the page report has an added dimension of the first user source name so the user can see what AI search engine is referring traffic to which pages and posts of their website.

Need Help Conducting Prompt Research Or Keyword Research?

Reach out today for a complimentary discussion regarding keyword research and prompt research to support an overall SEO/AEO/GEO strategy!

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Your Best Chance Of Appearing In AI Overviews? Being The Best

After reading this Linked post by Eli Schwartz, a very well-respected and well-known SEO expert, about how to appear in Google AI Overviews, the above slogan came to me. I wanted to give credit where credit is due and share how I was inspired. It all makes great sense and is in keeping with what we, as a fellow SEO expert, has been sharing in recent months, i.e., if you want a search engine to declare you as the best, or indicate less directly that your organization is the best or one of the best in its field and geography by mentioning your organization’s name or sharing a link back to your site (known as a citation), then your organization has to earn that “best” title.

We’ve already discussed ways your organization can send signals to AI engines that you are trustworthy in a number of recent blog posts, and that includes getting rave reviews from happy customers. But, ultimately, the way to get those reviews is becoming a company whose products, services, and customer service is unmatched by competitors, by demonstrating your commitment to the community/communities you serve, and by making sure you’re an “employer of choice.”

Why I’ve Got The Experience and Knowledge To Speak To What Makes An Organization An Outstanding One

Having worked since I was a teenager and until my mid-50’s for employers (and served in a number of manager and director roles), and now, for the past 12 years run a marketing agency that has successfully served more than 150 clients and received public-facing accolades (reviews), compliments and appreciation from clients, I believe I’ve got the background and experience to speak to what makes an organization stand out from competitors, and therefore, be considered “the best.” You can learn more about my corporate marketing and marketing agency background on my Our Principal and History website page.

As a life-long marketer I feel so strongly about how many of the attributes below influence an organization’s success that I’ve written about many of the below in past blog posts!

What Does It Take For Your Organization To Be The “Best” In Your Industry and Geography?

  • Treat your employees well.
    • Offer them opportunities to learn and take on new and larger roles.
    • Take the time to listen to and consider employee’s ideas to improve work productivity or process, or the products and services you offer.
    • Offer tangible and intangible benefits that they value and/or need.
    • Celebrate personal and organizational milestones and successes.
    • Offer financial incentives where, if the company does well, the employee does well.
  • Deliver exceptional, world-class service each and every day at every point of contact (EPOC) with customers. As a marketing professional with more than 35 years of experience I know first-hand how important good customer service is to success. Not only when it comes to assisting customers/clients of your organizations, but handling inquiries and leads that come into your organization respectfully, effectively, and on a timely basis!
  • Offer solid, reliable products and services that meet client expectations and needs at a reasonable, fair price.
  • Give back to your community/communities.
  • Always keep an eye on business and daily life changes and how they impact your clients — whether they be businesses or consumers — and how you can make their lives easier or respond to a challenge they are facing.
  • Always be evolving and considering what new innovative product or service you can offer.
  • Educate. Educate. Educate — make sure staff and leaders have time to stay in the know on industry changes and national, regional, and local happenings and anything else that could negatively or positively impact how they and your business does their work or the products and services you offer. Ensure they can learn from both internal and external experts. To support all of this, designate times of the week as meeting-free and learning time!
  • Encourage out-of-the box thinking by all staff and leaders!
  • Treat your clients and customers like family.
  • Take the time to walk in your clients’ and customers’ shoes. Check out this blog post about the importance of walking in your customers’ shoes.
  • Show both your clients and customers appreciation regularly. A small “thank you” goes a long way!

I’ll likely add new features and characteristics to the above list as they strike me, but I think any organization that achieves the aforementioned will succeed at being top in their field, in their particular geography!

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Why One Or More Business Directory Listings Could Be Your Ticket To AEO Success, i.e., Being Mentioned or Cited In AI Search Engines

While the focus of this blog post is on getting a Better Business Bureau (BBB) listing, because it’s an organization that most consumers and business owners, and AI search engines, like ChatGPT trust as far as being a neutral/objective party that has vetted the organization in-question before posting information about it, other business directory listings can also support your organization being cited or mentioned in AI search results as well. Read why business directory listings send signals to search engines that your organization is trustworthy!

How You’ll Benefit From A Better Business Bureau Listing

I have spoken with or e-mailed many of my clients about the value of getting accredited by the Better Business Bureau (BBB) and having a paid vs. free listing to get the backlink from their website to the client’s website which is very valuable related to SEO and being found on AI search engines these days. That’s because AI search engines are looking for signs of your organization’s credibility/trustworthiness before they feel comfortable mentioning your name or serving up your website in “prompts” entered by relevant searchers into their tool. A listing on the Better Business Bureau will serve you well from a-being-found-in-AI-search-engines standpoint if you have a paid listing vs. free one. 

You can learn more about the above here: https://www.bbb.org/all/business/business-tips/why-bbb-accreditation-may-help-you-be-more-visible-in-ai-search/?utm_source=chatgpt.com.

BBB Accreditation and Plans:

I recently had a lengthy conversation with one of the accreditation experts at one of the BBB offices serving MA and here’s what getting accredited with BBB, in general, would buy you (but important to check out the various plans that I linked to below to see what each provides):

  • A listing/profile on their site with e-mail, website, and contact information; plus, you could include photos, videos, licensing, logo and more
  • A link from their site back to your site as part of that listing (backlink)
  • Some free legal services
  • Ability to participate in their request-a-quote program where consumers request quotes from BBB-accredited businesses
  • An app that you can use to request customers/clients to write a BBB review for you
  • You can participate in cable advertising program, but would have to pay for that
  • A physical certificate will be mailed to you that you can place at your office/physical location to display you are a BBB member
  • A seal to add to your website indicating you are a BBB member will be provided

There are a variety of plans available, but to really reap extensive, diverse benefits, it would be ideal to pursue the BBB+ plan since you could have a more extensive/larger presence on their website: https://bbb-membership-plans.222-0021.org/, but starter plan would still provide great benefits and far as trust establishment goes. It’s just with the BBB+ plan you get more marketing opportunities — more tools, more resources, more opportunities for your Profile to be shown. 

this show the back of the head of a dark-haired man with a gray dress shirt on pointing to something on his computer tablet which has content open on it.

What Other Business Directories Should You Join?

  • Other Certification Directories (Beyond BBB): think ones that demonstrate what skills your organization is certified in.
  • State or City/Town Business Directories: If there is a business directory for the state(s) in which your business operates, such as the there is for Massachusetts businesses like ours in the form of the Massachusetts Business Network, you should consider joining those. If the city or town where you operate also maintains an online listing of the businesses operating there, you should take the necessary steps to get listed online.
  • Civic or Local Directories: examples include Rotary or Chamber of Commerce directories, or yellowpages.com or Yelp listings where individuals are searching to identify an organization who offers the products and services you do.
  • Industry/Professional Association Directories: examples include CPA Association, Relator Association, and BAR Association directories; for example, our organization belongs to SmarketingConnect – a marketing professionals networking group. Such professional directories could also include industry directories like Angi, Etsy, Fiverr, or Houzz.
  • Vendor/Partner/Supplier/Franchise Directories: these are relevant if your organization is a seller, representative or distributor of another organization’s products or services, or you have some kind of partnership with them, such as you use or support their technology.

And of course, some directories can fall into one of more of the above categories!

Learn about other ways you can support your organization being found in AI search engines.

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Appearing In AI Prompt Results May Help Your Organization Get Prompt Results

As we’ve shared in recent AI-search related blog posts, a “prompt” is what an individual — related to their own personal needs or business-/work-related needs — enters into an answer engine/AI search engine, like ChatGPT, Claude, Perplexi, Google Gemini, or Microsoft Co-pilot to gather information or complete a task related to a particular topic, question, or problem for which they are seeing a solution.

This image is a print screen of a prompt entered into Google's AI Mode search tool and the initial results that Google spit back. The prompt reads "how can I protect my parents' assets from nursing homes" and the results are in the format of content directly below the prompt and citations or links to websites on the right.

How Can Small Organizations Be Found In AI Search/Answer Engines and How Do They Benefit From It?

The AI train is moving fast, and while answer engines may not always serve up your content or a link to your website, known as a “citation,” to a prompter/searcher who is in a relevant geography in response to a prompt related to your organization’s products, services, or solutions, there will still be a number of times when your business or non-profit organization gets a mention or a citation served up to geographically appropriate prompters, i.e., individuals who are located in the geography your organization is able to serve.

So, if you’re a smaller shop, why not take advantage of this opportunity to have your content served up in lieu of a bigger brand’s content. You may not be able to compete with a bigger organization when it comes to ad spend/advertising dollars, and overall marketing budget, but producing easily understood, beneficial content is a low-cost way to help your organization be found online before, or more frequently than, bigger organizations.

Check Out These Resources To Help You Create Online Content That Helps Small Organizations Be Included In AI Prompt Results:

Why Citing Experts Supports Your Own Organization Being Cited
Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?
A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

Need Help Determining The Nature Of Content To Produce To Support Being Found In AI Search Engines? Or, Need Help Writing Content For Answer Engines?

To inform your future online content, our team can help you determine what prompts searchers are putting into answer engines, like Google AI tools, related to the products, services, and solutions to problems you offer. We can also help you produce website blog content related to the aforementioned. Reach out today to schedule a complimentary discussion about how your organization can be found online!

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Why Citing Experts Supports Your Own Organization Being Cited

Since we’ve already detailed in a recent blog post the reasons why you want your organization to be cited (when it comes to being found online), we won’t revisit that extensively here. We will say that being cited by a search engine or search tool, i.e., having them serve up a link to your organization’s website vs. just mentioning your name in relevant search results is a very positive thing. But, as we’ve also shared in the past, in order to increase the probability of that happening, your organization needs to demonstrate to search engines (both AI and traditional search engines like Google, Bing, and Yahoo) that you are credible and trustworthy.

What’s An Easy Way To Show Search Engines You’re Credible?

There’s a very easy way to show search engines you’re credible and that’s citing other organizations in your website content, i.e., mentioning and sharing links to experts in your field, or on whatever topic you are addressing in a particular section of your website. You can also ask experts to write a “guest blog post” for your site, or partner with a fellow expert on a blog post.

Citing experts on your website demonstrates to search engines:

  • Your organization makes and takes the time to follow and learn from experts
  • Your organization is not too self-serving, i.e., only focused on your needs and self-promotion vs. wanting to provide valuable information to your readers/target audiences, even if it means sharing information about other organizations
This is a gray rectangular image that runs vertically and says in dark-powder-blue letters, "citing experts supports your own organization being cited" and that contains the logo of our Braintree Digital Marketing agency.

How Do I Know What Experts To Cite?

One of the easiest and best ways to figure out who to cite on your website is to use LinkedIn’s search tool to enter search terms/keywords related to the topic for which you want to identify experts. You’ll likely want to select “posts,” “people,” or “services” by clicking on those buttons to generate lists to review after you’ve entered the keywords in the main search tool on the left top of your LinkedIn homepage.

Review the bios and posts of some of the individuals LinkedIn has served up to you, and begin following those that interest you. Their posts will start appearing in your newsfeed. You’ll soon see/learn which individuals resonate with you and whose websites you want to share on your website in appropriate places. And, keep in mind, you don’t have to share links to their website on your website, you can also share links to their LinkedIn profiles, as we’ve done below.

Here’s Some Of The SEO/AEO/GEO Experts We Like To Follow On LinkedIn

Kristine Schachinger

John McAlpin

Mike Friedman

Erik Marsh

Neil Patel

Eli Schwartz

The above individuals are just a handful of those we follow on LinkedIn because there’s so many experts, like us, who regularly create and share content about search engine optimization (SEO), answer engine/AI engine optimization (AEO), and generative engine optimization (GEO).

Need Help Identifying Which Experts You Should Follow On LinkedIn?

Reach out today to our Greater-Boston digital marketing agency for a complimentary discussion about your marketing challenges and opportunities.

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Do I Need To Keep Adding New Content To My Website To Continue To Be Found Online?

The answer to the above question is pretty straightforward, and in most cases, “yes.” Given that we are in the day and age where individuals are using what’s known as answer engines — think ChatGPT, Perplexity, and Claude — more and more for both business and personal purposes, if an organization wants to continue to be found online, it DOES need to regularly produce and publish new content. Unless your site is one that is only meant to provide very static information and credibility to people who already know or have found your organization, your organization will need to do the following to support your organization’s name being mentioned or a link to your organization being served up by answer engines in response to relevant prompts.

This image is a print screen of what it looks like when you go into a WordPress website to add a new post and says "Add new Post" at the top and "enter title here."

What Types Of Content Do I Need To Create If I Want To Be Found In Answer Engine Results?

  • Blog posts or questions that reside within a website FAQ (frequently asked questions) page that answer questions that your organization regularly gets asked by prospective clients and existing clients
  • Blog posts or questions that reside within a website FAQ page that answer questions that keyword research and answer research indicates your target audiences are asking answer engines/searching on
  • Blog posts that speak to topics that are “tangential” to the particular products and services you offer, but that are important ones for your target audiences. For example, you might offer seniors in-home care, but write and publish some blog posts about senior fraud, aging in place/aging at home, and exercises for seniors. You get the picture!

Even if you’ve already published such content, target audiences’ questions and needs change/evolve, and both from a marketing standpoint and a search-engine standpoint, you need to demonstrate that you are staying current/relevant/up-to-date. It’s not good to have clients or prospective clients visit your site and see that you haven’t put up any new content in many months and/or content is outdated — it looks like you’re not minding your shop, and if you aren’t, what else might you neglect? And, search engines are more likely to serve up new, fresh content than content that is old and dated.

In sum, a static site will NOT help your organization be found online by target audiences, given how individuals gather information these days. Sure, it’s time-consuming, but regularly producing and posting new content answering questions and providing information that benefit your target audiences needs to be an ongoing marketing activity. As we’ve always said, “SEO (search engine optimization) is NOT a one-and-done exercise.

Need Help Figuring Out What To Blog About And How Frequently?

Reach out today to schedule a complimentary discussion with our digital marketing agency about your blog strategy!

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The Marketing & Sales Downfall of Focusing Too Much On Appearing In Answer Engines (AI Search)

I’ve attended a decent number of webinars about AI search and how to get your organization’s name or a link back to your website (citation) to be shared by an answer engine in response to a topic-relevant user’s prompt. To-date I’ve heard the following list of key tactics mentioned related to how to get your organization’s name or page served up by answer engines like ChatGPT:

This is a very brightly colored image with question marks of different colors in the background and then the words, where, what, when, why, how, and who in brightly colored captions bubbles -- yellow, blue, pink, red, green, and orange.

What Types Of Organizations Benefit The Most From Appearing In Answer Engines/AI Search Engines?

For bigger brands who offer services and products throughout the whole U.S., or even the world, it makes great sense to want your organization’s name and links back to your website to appear in answer engine results related to relevant-topic searches. But for organizations who only offer services or products locally, i.e., in one city or town, in one state, or in one region (such as New England), there will likely be far less value to your organization to your organization from being found on answer engines than there would be for a national or international organization. Why? Because many individuals entering prompts into an answer engine just want their question answered. They aren’t looking to buy a product or pay for a service. And, the answer engines are more concerned about serving up content that easily/readily answers the question, regardless of the geography of the content producer or of the individual who is looking to get their question asked or answered. Unless, of course, the searcher/prompter includes their geography in the prompt, such as a prompt like “who’s the best digital marketing agency in Braintree MA.”

The Big Mistake That Organizations Who Need To Rank Locally Are Making Related To AI Search

Let’s face it, smaller, local organizations have far smaller budgets than a national brand like Progressive Insurance. They also have far smaller marketing teams. When they put the majority of their marketing dollars and energy into producing content that will be found in AI tools like Perplexity, Claude, and ChatGPT, they are missing out on other opportunities which might better help them be found locally, since, as we shared above, many individuals to whom their website content or name will be served up by answer engines won’t be in their geography.

What Are Some Marketing Tactics That Help Organizations Be Found Locally?

  • Nextdoor Business Profile and Advertising – you can’t get more local than that!
  • Google Search Ads – where you’ve selected a geography appropriate for your business
  • Display Advertising – Google, Meta (Facebook/Instagram), other social media advertising – again, where you’ve selected a geography appropriate for your business
  • Publicity in Local Newspapers and/or on Local Media websites
  • Community Event Participation and Sponsorships – in communities your organization serves
  • Social Media Strategy and Posting – like with AI/answer engine search – you can reach local individuals and businesses who follow you this way, but there’s always some “waste,” where you are reaching individuals who can/will never become a client or customer because of geography or for other reasons
  • Optimizing Your Google My Business Profile — this is your best opportunity to be found locally and have your organization served up for “near me” terms
  • Writing a guest blog post for another local organization who serves your geography and/or requesting a backlink from their website to your website

Why You Need To Diversify Your Marketing Efforts

Check out our blog post on why it’s particularly important right now to diversify your marketing efforts and reach out today to schedule a complimentary discussion of your organization’s particular marketing challenges and opportunities in the time of AI!

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AI Tool Use In 2026: Up, Up, and Away!

If you think AI tool use to get immediate answers to questions is slowing down, think again!

We’ve gathered information from a number of AI, AEO, GEO, and SEO experts and their research indicates it’s full steam ahead as far as U.S. citizens using AI to easily access the information they need by entering a “prompt” into the AI tool in-question.

And, individuals aren’t just using AI to complete a “search.” They are using it to be more productive, learn new skills, and get administrative work and other more complex work done!

Why Is AI Tool Usage Up?

AI tool usage continues to grow, because as these experts explain in the various articles cited below, not only are people using popular large-language-model answer engines (LLMs) like ChatGPT and Perplexity on their laptop and desktop computers, they are using AI capabilities embedded in mobile apps, or mobile apps whose key purpose is to serve as an AI tool (mobile versions of LLMs/answer engines like ChatGPT) to find solutions to problems or immediately gather the information they want and need.

Search Engine Land: AI assistants now equal 56% of global search engine volume: Study

Wonder Tools: The Best AI Mobile Apps

Five Percent: AI Is Much Bigger Than You Think

In addition, as mentioned at the top of our blog, use of AI tools to complete tasks and be more productive is expanding exponentially, as these AI experts explain.

IT Pro: Global Demand For This One AI Role Has Skyrocketed

Capital Logix: Generative AI’s Explosive Growth

Forbes: How AI Is Changing Work

This is a rectangular image that runs vertically and has a dark powder blue background and a big brightly colored hot air balloon in it -- a balloon that is royal blue with bright orange and yellow and red squares in various places on the balloon

Where Can I Get Updates About Use Of AI Tools?

We plan to keep adding links to helpful article from experts as we identify them, so return here for ongoing AI tool usage updates.

Need Help Related To Your Organization Being Found In AI Search Results Or Understanding How AI Tools Can Make Your Team More Productive?

Reach out today to schedule a complimentary discussion about AI tool use to be more productive, or about how to have your organization mentioned or cited in AI search engines, like ChatGPT, Claude, and Perplexity.

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A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

There’s so much talk these days about what tactics to use to be found in answer engines or AI tools. I like to refer to solutions like Google AI mode, ChatGPT, and Perplexity as answer engines or AI tools vs. search engines because these tools go far beyond search. Many individuals are using such tools to complete tasks, such as asking them to create formulas or work plans for them, or to come up with trip itineraries or write content/copy for them.

I wanted to come up with and share a recipe for being found in both traditional search engines (Google, Bing, Yahoo, etc.) and answer engines that felt authentic to those following the recipe. Something that felt comfortable and right vs. complicated and didn’t leave the cook feeling stressed out and confused and wondering how to “game” the answer engines. Below is a simple recipe for SEO (search engine optimization) and AEO (answer engine optimization) success that I came up with.

This is a rectangular image that shows a cookbook open on a table that houses a red and white checked tablecloth and fresh tomatoes and herbs that will be used to make the vibrant Italian recipe shown on the right hand side of the cookbook, a recipe that has mozzarella cheese and a thick tomato sauce

A Simple Recipe For SEO and AEO Success

  1. Start by answering questions via a main FAQ page, or in shorter FAQs housed within main pages of your website, that target audiences have about your organization and your specific products and services.
  2. Add in answers to questions that target audiences have, in general, about your industry/business line and the different products and services associated with it – again, these should be more general vs. about your specific products and services and could be answered in an FAQ, or in one or a series of blog posts.
  3. Sift in some website blog post content that is helpful to your target audiences that is “tangential, i.e., not directly related to your products or services, but information that would be valuable to your target audiences.
    • A great example of this is an estate planning law firm client who is sharing information about aging well with clients since many are seniors.
  4. Sprinkle in a synopsis at the beginning or end of any blog post you create, so search engines, answer engines, and readers know what they will learn about when they read that blog post. Then, use that synopsis to inform your meta description tag for that blog post.

And, voila, you’ve created a recipe that all adds up to being helpful and kind, and created an approach that should feel comfortable and authentic to every organization!

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Why Posting To Your Google My Business Profile Just Got Easier

We’ll keep this blog post short & sweet, since we just wanted to share the great news that a key wish of every digital marketer and social media expert came true in November 2025 when Google implemented the capability of being able to schedule updates/posts to your Google My Business vs. solely post them in real time.

Google also now lets you post to more than one Google My Business Profile that you own or manage. So, if your organization has several Profiles, based on various locations out of which you operate, and you want to share the same post/update to more than one profile you can do this all at once while being logged into one Profile and using the multi-location scheduling functionality.

To see what the new Google My Business posting functionality looks like, check out Attorney Marketing Network’s blog post that details 2025 updates to Google My Business posting capabilities.

This image is a print screen of the posting/updates section of our digital marketing agency's Google My Business Profile. It shows our logo at the top and then example of two text posts that link to recent blog posts we put up on our website.

But, Do I Need To Post To My Google My Business Profile?

Yes, you very much do. As we called out in our blog post about whether or not social media is worth the time & energy, organizations need to think of their Google My Business Profile as another form of social media and keep content shared on their fresh/current — this not only helps from an SEO perspective, since search tools reward for fresh content, but also helps from a marketing standpoint, as prospective clients and clients will see you are attending well to your shop.

In Addition To Sharing Updates, What Are Some Other Google My Business Profile Best Practices?

Check out these blog posts we’ve written about optimizing your Google My Business Profile that provide information on other tactics you can implement to make sure your Google My Business Profile has the best possible chance of being served up in relevant Google “near me” searches!

Need Help Related To Optimizing Your Google My Business Profile, So You’re Found Online For Local Searches?

Reach out today to schedule a free, no-obligation discussion about your Google My Business Profile and how you can optimize it!