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Celebrating Our Digital Marketing Agency’s 10-Year Anniversary: A Then and Now Story

Because one of the services my agency offers is PR — and we’ve had some decent success obtaining meaningful media coverage for some of our for-profit and non-profit clients (as documented in our Public Relations Portfolio) — of course, we reached out to The Patriot Ledger to see if they wanted to do a “then and now” story about our South Shore organization since they covered our story nine years back. We’re still awaiting news, literally and figuratively on that one, but we figured why not go ahead and share a similar version of that story on our blog using the highlights we shared with them? So, here goes…

Our Then Story

Here’s the telling of our story by a local reporter about a year after we launched our digital marketing agency, which eventually developed a specialty in search engine optimization (SEO) — which is why we often refer to our business as a Boston SEO company too!

I prefer to refer to my business as a digital marketing agency vs. a marketing consultancy because we do as much as hands-on work as we do developing & recommending marketing strategies.

Our story actually began with me launching my own WordPress website without the help of anyone else, and my officially hanging my digital marketing agency’s shingle via that site. And, if I knew as much as I know about WordPress and website development now as I knew then, I would have originally launched my site with WordPress.org (the platform that it’s on now) vs. WordPress.org, so I could use the many great WordPress plug-ins from the get-go! Or, I might also have considered Joomla instead, but owning a business and getting it right is all about the journey. And, you can’t learn what you need to learn without making a few mistakes and getting your hands dirty, right?

What’s been particularly challenging as an organization who helps others with their own marketing is, sometimes, as I’ve been known to share, “the cobbler’s kids have no shoes.” That means often we are so busy helping our clients with their marketing, we don’t have time for our own. The aforementioned said, we make every effort to have our firm’s own marketing activities (such as our website and social media profiles) serve as a shining example of how to maintain a strong online presence, and it’s great that we’ve been able to use our own business to test and try out various marketing activities — therefore, serve as a bit of a guinea pig — before we test or try something brand new with clients.

We’re proud that, over the last 10 years, we’ve literally written and posted over 140 marketing, SEO, and health-related (yes, health-related — keep reading to learn more) blog posts, and we’ve had a few guest or co-bloggers along the way too!

This image is a light gray square one with the words "Celebrating 10 Years Of Using Our Digital Marketing Agency/SEO Company As A Platform For Doing Good." The image contains some colorful confetti in the middle and the logo of our Boston Marketing Agency, Results Communications and Research at the bottom.

Our Now Story

I believe and hope my story can motivate and inspire others considering opening their own business. Before, or right after I launched my business, I was told by one individual who works with entrepreneurs that 80% of female marketing consultants fail. I refused to be a statistic, and regularly told myself that during the first 5 years, which were the hardest. It takes a good five years to get the word out there and have business come to you organically/naturally thru referrals, leads, and recommendations from others — made by former co-workers and clients, existing clients, other marketing consultants and agencies, and other organizations who serve the same vertical/target audiences whom you serve.

My philosophy and dreams when I started my business have remained pretty constant and I’m pleased to report I’ve followed them. I’m particularly proud that I’ve been able to continue to offer what I believe, based on research, are very reasonable rates to small for-profit and non-profit organizations. Due to my years of experience and expertise, clients have access to the same level of knowledge and skills that they’d have access to via a larger marketing agency, but at much lower rates than what a larger agency might offer. And, because we have significant experience in both traditional marketing AND digital marketing, we can offer the majority of services a larger, full-service agency can.

The biggest lesson I’ve learned that I’d love to share with others starting a business is this: don’t think of others in your space as competitors. Think of them as collaborators – people who serve the same target audiences who may need your services.

Our Impact: Local (South Shore of Boston), National, and International

  • I’ve helped a number of young adults who grew up on the South Shore, or elsewhere in MA, get hands-on experience that they were able to parlay into a post-graduation job elsewhere.
  • Related to the above, I’ve had the great fun and pleasure of working with my nephews, my brother, my brother-in-law, and my late sister-in-law on various client projects.
  • I’ve also met with a number of college or graduate school students looking to pick my brain about careers in marketing and learn from me – including one in my neighborhood who found me thru a Google search! Yes, because early on I recognized I needed to create a Google My Business Profile for my own business to be found by local, relevant searchers and this is something I regularly help my clients with now!
  • I’ve given a large number of pro bono hours to nonprofits as part of a totally free consulting/volunteer situation or discussion, or as part of their paid arrangement with me. I’ve had a number of very interesting local nonprofit clients, including ones in the faith-based space, arts and music space, ones serving vulnerable populations, ones serving individuals with special needs, and one providing financially challenged teens the opportunity to serve vulnerable teens abroad, and more! Some have an international impact.
  • One of my specialties is helping nonprofits apply for a Google Nonprofit Ad Grant. I, then, often stay on and manage the Grant for them – $120,000 in free Google Search advertising annually. I can explain more.
  • I also have a number of for-profit clients on the South Shore, but my client base is national and I have had clients in New Orleans, CA, Texas, and more!
  • I’ve served over 120 for-profit and non-profit organizations in the 10 years I’ve been running my digital marketing agency/SEO company.
  • I had no idea when I launched my business that I would become an expert in something that I only had very little knowledge of at the time when I launched my business – search engine optimization (SEO). Many of my referrals for or sub-contracted work come from other agencies, marketing consultants, and website designers who need to pull someone into their client work/project who knows how to get websites and Google My Business Profiles ranking well in Google via organic and paid search (Google Ads) SEO activities. I’ve become a self-taught SEO expert and very proud of it. I just read and watched everything I could get my hands on, took Google Ads certification classes, and attended free webinars. I still do that daily as Google’s Search Engine will be switching to an AI one, and I’m already helping my clients be proactive about that and prep for it (Google SGE).
  • As indicated above, while I do sub-contracted or referred work for other agencies, marketing consultants, and website designers, many of my clients are my own clients, and I usually have a plate of about 12 – 15 clients for whom I’m doing ongoing, digital marketing work for on a monthly basis, plus also juggling several one-off/one-time clients at the same time. At any given point in time, I’m normally doing work for about 17 – 25 clients with the help of some fabulous interns and associates, as they were/are available.
  • My clients are diverse – large, small, business-to-business, business-to-consumer, product businesses, service businesses. I’ve done a bunch of marketing work in the food space, legal space, education space, and more! 
  • I’ve given a number of free workshops for SCORE and other organizations serving entrepreneurs, and I’m a SCORE volunteer and have provided tons of free advice to entrepreneurs by meeting with them on a complimentary basis. And, related to all of this, I’ve had a blast partnering with fellow marketing experts to give presentations that address multiple marketing areas of expertise! Thank you! You know who you are!
  • I’m a data geek and SEO geek and proud of it. I’m a huge data slicer and dicer and that’s what separates me from a lot of others in my space. I always say I won’t encourage clients to start or continue with marketing activities that don’t make sense for them based on what data is showing. I consider myself to be my clients’ accountability partner, and I’m not afraid to give tough love when I need to. I’m not afraid to voice a different opinion than other marketers. If I think something isn’t going to work, or isn’t working, I speak up.
  • I’m also proud that my marketing agency survived our recent COVID-19 pandemic and was extremely proactive about providing helpful insights from the very start of the pandemic for marketers to appropriately respond to the pandemic/pivot, such as these blog posts about using paid ads during the pandemic and how to make sure your social media presence wasn’t offensive and was relevant.
  • I give back significantly to the community. I was involved with the Braintree Relay For Life Committee for a while, and now, I do a number of charity walks in addition to all the other beneficial work I mentioned above.

Our Focus On Health & Wellness

If you’re a regular reader of our blog, you’ll know that I’ll throw in a good blog post about walking once in a while. You can use the categories search tool/drop-down menu to search on “walking” to see the various walking topics about which I’ve written.

Since my corporate marketing days, I’ve always loved to share health & wellness tips — whether they be with fellow employees as part of an internal communications role, or with members of a health plan I worked for, and from the get-go with Results Communications & Research, I’ve aimed to inspire those with health (and other challenges) to never give up, and keep fighting via my “Keep Up The Fight” website page. And, I recently put up a new blog post about an invisible disease with which many health warriors who have battled or are battling other forms of illness have to contend.

Our Thank You

My digital marketing agency/SEO company and I would have never made it this far without all the help of great collaborators, cheerleaders (friends, family, my husband Jay, and other fellow small business owners), and most importantly, our clients who looked to us for expert marketing guidance and assistance. We have many clients with whom we’ve served as an outsourced marketing department for years, and we thank you for your faith in us! We’ve so enjoyed being a part of your business family! We also thank those who we haven’t had the opportunity to work with for as long as some of our long-term clients, but have enjoyed or are enjoying being a part of your organization’s success story.

What’s Next

I don’t know what the future holds for Results Communications & Research, but I’m excited about what’s to come! And, I know I will continue to try to give back as much as possible with the platform that this fun, educational, and interesting business provides!

Want To Benefit From The Marketing Services Of A Digital Marketing Agency/SEO With A Long Tenure And Who Gives Back?

Reach out today to schedule a complimentary discussion about how we can help your organization create awareness and/or drive inquiries and sales via our outsourced marketing and/or strategic marketing planning services.

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Nine Years And Counting And How We’re Paying It Forward!

Our Boston Digital Marketing and SEO Services Company’s History

When we hung our shingle for our Boston digital marketing agency 9 years ago, via the launch of this website (April 2014), we had no idea what lay ahead of us. I say “we” because at the time I launched this firm, I knew I’d be able to call on a couple of family members to help me if needed, particularly my wonderful sister-in-law, Sharon, who served as both a cheerleader and a “tasker.” Sadly, our family lost Sharon a number of years ago to cancer, but I strongly believe she continues to cheer me on and has caused many good things to happen on the work front for Results Communications & Research.

I won’t repeat what I’ve shared on other pages or blog posts on our site, but if you want to learn more about my and my digital marketing firm’s journey or the diverse nature of the clients we’ve had the great privilege to serve, check these pages and posts out!

Google Nonprofit Ad Grants

As I call out in this previous blog post about which type of marketing agency or consulting firm to hire, no marketing agency or PR firm can be all things to all people, or be good at all things! So, as our agency has evolved over the years, our team has put many of our energies and learning time into becoming the best possible SEO experts for our clients — helping them be found on Google and in other search engines for high-volume, relevant search terms, via both paid search (Google Ads) tactics and organic search tactics. We’re proud of the very favorable reputation we’ve developed in the Greater Boston area (and beyond) related to the aforementioned, but we’re particularly proud that we have helped numerous nonprofit/cause/charitable organizations apply for and obtain Google Nonprofit Ad Grants and/or optimize such a Grant that they obtained for themselves.

Google Nonprofit Ad Grants are very generous “Google search” online advertising grants that support nonprofits appearing at the top of Google search results for relevant search terms — also known as keywords — used by their target audiences. Ultimately, such advertising creates greater awareness of the organization and their services, and eventually, greater support of and advocacy for the organization’s mission.

You can learn more about Google Nonprofit Ad Grants in this blog post about growing your nonprofit with a Google Nonprofit Ad Grant, and if you reach out, I’m glad to share the slide deck (which includes a recent success story) from a webinar I gave on the benefits of, and how to successfully employ, your Google Nonprofit Ad Grant dollars. You can also watch a quick video I created a while back about Google Nonprofit Ad Grants.

Commemorating Our 9 Years In Business

As our 9th anniversary approached, I gave great thought to how we could celebrate it in a meaningful way. We’re all about giving back and paying it forward, anyhow, but we wanted to do something to express our gratitude to all who have helped us along the way in our business-building journey!

I really wish we could extend the following opportunity to all nonprofits that inquire about it, but one of our many blessings related to being in business for nine years is that we have an extremely full plate and have for a number of years now. Again, we want to thank all our marketing collaborators and our clients for that — so many of you have been great about making referrals and/or sub-contracting work.

So, here’s the opportunity:

If you are a U.S. nonprofit wanting & needing help applying for a Google Nonprofit Ad Grant, e-mail me, by April 30, 2023, to express your need and desire for help with the Google Nonprofit Ad Grant application process at gail.moraski@allintheresults.com and put “May Google Nonprofit Ad Grant Drawing” in the subject line. In May, I’ll randomly select two names from the list of entries we receive and we’ll work with your organization on a pro bono (complimentary/free) basis to help you apply for — and hopefully obtain — a Google Nonprofit Ad Grant. Keep in mind that if your organization is not certified as a 501(c)(3) organization or you are a government agency or health care provider (think hospital, physician, etc.) or an educational organization like a college or university, you will NOT qualify for a Google Nonprofit Ad Grant.

We Can’t Wait!

We can’t wait to see what’s down the road for our Boston SEO company! If we continue to be as blessed as we have been, it means we’ll have the great fortune to continue to meet exceptional business owners, entrepreneurs, nonprofit organizations, and marketers and to collaborate with them to make great things happen on many fronts!

Learn More About Our Google Nonprofit Ad Grant Services And Nonprofit Clients Whose Google Ad Grants We’ve Managed

See who we’ve helped and how we’ve helped nonprofit clients obtain and/or manage their Google Ad Grant.

Learn More About Our One-Time and Ongoing SEO Services And How We Might Help You

To schedule a no-obligation, complimentary discussion of your organization’s SEO opportunities and challenges, and how to get found on Google, e-mail us today at gail.moraski@allintheresults.com, use our calendar app to choose a convenient day or time to chat, or complete our contact form, to set up a no-obligation, complimentary SEO discussion. 

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Why I’m A Jimmy Fund Walk Walker and Team Captain

The following blog post is dedicated to my friend, Susan Clawson, who lost her hard-fought battle with stomach cancer earlier this month. Susan was an incredible woman. Despite her own battles with both thyroid and stomach cancer, she helped raise both awareness of cancer and funds for research through her Relay For Life leadership roles — roles to which she brought great passion & energy. I know I and other friends are committed to keeping her cancer-awareness and research-funds-generation goals alive!

This morning, I met with my lovely contact at The Jimmy Fund. Such a caring and kind individual and so passionate about her role in helping Jimmy Fund Walk teams generate funds for cancer research. We talked about a number of things — fundraising ideas for my “Mission Possible” walking team, and how I could share with local reporters both my reasons for walking, as well as a cute story about how I met a good friend and current cancer patient thru the walk — all to create awareness for the walk and it’s important mission. We also chatted about my own cancer journey and how treatment for abdominal sarcoma has had a lasting impact on my health, as well as my unending desire to provide ongoing support to friends and family who are battling cancer, so they never feel alone or forgotten during their cancer journey.

I also shared with my Jimmy Fund contact a “fun fact” I hadn’t thought about in a while. How Dana Farber Cancer Institute (DFCI) — the organization that receives and employs the funds generated thru the Jimmy Fund Walk to conduct innovative, life-saving research — was one of the very first places I worked when I moved to Boston after graduating from UCONN. Back then, the beautiful, state-of-the-art Yawkey Center owned and run by DFCI did not exist. I worked out of the Dana Building, which is still used today. As a temporary employee in DFCI’s HR Department, each morning as I came to work, I walked by a children’s play area set up in the back of the lobby. While seeing kids battling cancer made me teary-eyed, it also gave great meaning to working at DFCI — to help these kids and others win their cancer battles.

Little did I know — and I’m tearing up as I write this — that 23 years later, I’d be a patient myself and receiving care in the exact same building!

This October, I’ll walk in the Jimmy Fund Walk — so happy it is in-person again this year — for the fifth year!

It’s been another very busy year for me on both the work and personal fronts, but when summer rolls around, I know I need to make the time to start fundraising more for my Jimmy Fund Walk team, “Mission Possible.”

Why I Know and Have Supported So Many Other “Cancer Warriors”

There’s just not enough “real estate” on my Jimmy Fund walk page to explain why I continue to walk and raise funds for the Jimmy Fund, so that’s why I’ve taken to my blog to share my countless reasons. Friends and family have pointed out to me that, compared to the average person, I seem to have a disproportionate/very large number of loved ones who have battled or lost their battles with cancer. I won’t argue that, and there’s a reason for it — once you’ve been a “cancer warrior” yourself, friends and family members who are diagnosed with cancer tend to reach out to you for advice regarding how to physically and emotionally handle a cancer diagnosis and treatment.

Plus, you get to know other cancer patients who are on the same treatment schedule as you, or through virtual cancer support groups and discussion boards. And, a sad actuality of serving on the Braintree Relay For Life Committee for a few years was that I made friends with people who are involved with cancer fundraising because they are “cancer warriors” themselves.

All of the above explains why I have so many names listed next to my number one and number two reasons for why I walk in the Jimmy Fund walk below.

And, lastly, as a cancer patient or cancer survivor, you know what it’s like to feel so darn lonely and out-of-step with the rest of the world. As I shared with my Jimmy Fund liaison this morning, when you are battling cancer, it’s particularly hard to see the world keep spinning and everyone going about their day-to-day/everyday lives when what was previously your normal routine/life has been put “on hold,” — either temporarily or forever.

Reasons Why I Walk In The Jimmy Fund Walk

  1. IN MEMORY of family members and friends I’ve lost to a variety of forms of cancer, including lung, bladder, prostate, breast, stomach, brain and pancreatic cancer: Sue M., Felice E., and Karen T. (my college friends), Susan C., Enid L., and Patty W. (Braintree Relay For Life Committee friends), Jeff P. and Scott R. (high school friends), O.V. S. (my dad), George E. (my grandfather), Hazel S. (my grandmother), and Sharon C. (my sister-in-law), Beth M. and Jen L. (fellow sarcoma patients), Bruce M., Trece M., and Nancy K. (fellow cancer patients I met along my journey), John S. (a close neighbor’s son), Marion H. (work friend.) And, there are many others from cancer support groups I lost along the way.
  2. IN HONOR of family members and friends who have won their cancer battles or who are still fighting, including leiomyosarcoma, neuroendocrine tumor (NET), and prostate cancer, breast cancer, and thyroid cancer: Barbara and Maria S. (my sisters), Jean C., Jeanne M., Francine F., Carolyn Q., Barbara J., Chris M., and Archie S. (life-long/close friends of me and my husband), Pat E. and Dee C. (women who walk with my team), and of course, yours truly.
  3. TO REMIND others that “cancer never takes a holiday” and that, if anything, the number of individuals battling cancer is on the rise vs. on the decline, and that there is not one person among us whose life hasn’t been, or won’t be impacted by cancer in some way, even if it’s thru a loved one’s diagnosis vs. a personal diagnosis.
  4. TO RAISE VERY MUCH-NEEDED FUNDS for cancer research, especially for rare cancers, since no one treatment is likely ever going to be capable of treating each & every form of cancer. And in keeping with the aforementioned, to feel that I’m helping friends & family who are still battling cancer or, who might again battle cancer, due to metastasis or recurrence. Fundraising is a way for me to put my anger and sadness about cancer into something positive and to not feel like the deaths of those who passed from incredibly hard battles with cancer were in vain, and to remind those fallen “cancer warriors” that they will never be forgotten.

How You Can Honor Or Remember The “Cancer Warriors” In Your Life

The above is pretty simple. Donate to my “Mission Possible” team or support another Jimmy Fund walker. Or, join my team by visiting the Jimmy Fund Walk site and registering to be a member of “Mission Possible.”

And, visit this page of my site if you need help and courage to “keep fighting.” E-mail me at gail.moraski@allintheresults.com if there are fighting people, words, or songs I should be adding to this page. Plus, let me know if there is anyone you want me to honor or think of as I walk on October 2 this year!

Thanks for any support you end up giving my team and those who battle cancer!

After we published this post, we received the following coverage about our Jimmy Fund Walk team. Go team “Mission Possible!” https://www.patriotledger.com/story/lifestyle/2022/10/05/braintree-cancer-survivor-steps-up-jimmy-fund-walk/8177164001/

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SEO Is Not for Sissies

An 8/12/19 Update to the Post Below: It is believed that Google takes into consideration “social signals” when deciding what organizations’ listings it will serve up in search results to searchers. So, as mentioned below, be active on social media. You can use Google Analytics to see which forms of social media drive the most traffic to your website to determine where you may want to put most of your social media energy (call or e-mail us if you don’t have a Google Analytics account or don’t know how to use it to determine the aforementioned). Another social media and SEO tip: Don’t have a Google My Business Profile? Get one right away (we can help you with this as well). Your Google My Business Profile will not only enhance how your organization ranks locally in search engine results, it will also support your ranking well overall in search. Think of your Google My Business Profile as another form of social media and be sure to post to it regularly.

With the increase in the number of forms of social media and the use, by both consumer and business professionals, of mobile devices to access Web sites, search engine optimization (SEO) has become a more complex task than ever for marketers. Since 90+% of individuals conduct internet searches via Google, and Google regularly changes its algorithm for organically ranking Web sites, individuals charged with keeping their organization’s Web site at the top of search engine listings must regularly take courses, like the Basic SEO course from Yoast that we just completed, as well as read everything they can get their hands on, to ensure they are up-to-speed on optimizing their site for search.

We like how Yoast encourages marketers to take a “holistic approach” to SEO. Marketers need to keep in mind that both “on-site” and “off-site” activities influence results ranking. To help you in your quest to have your site appear before your key competitors in search engine results, and preferably on the first or second pages of listings, we’re sharing some of the less-complex-to-implement and less-technical takeaways from the recent “refresher” we underwent to ensure both our own and our clients’ Web sites are well-positioned for SEO.

confident-young-woman-working-in-her-office-with-mobile-phone-100340643

  • Link internally – Google’s “spiders” that search the internet and your site hop from link to link to link to index information and to determine the credibility of your site. Help the spiders take their journey by posting links throughout your site pages to appropriate content on other pages of the site. Share links frequently throughout your site to your most valuable internal content – what you want site visitors to be most aware of/know most about your organization, its services, and mission.
  • Link externally – Share links to relevant external sites via your site, and most importantly, where appropriate, ask those external sites to share a link to your site on their site. This will reinforce the trustworthiness of your site with Google, and help improve both organizations’ rankings.
  • Don’t overthink – Google recognizes when sites are overusing certain “keywords” (phrases or individual words) throughout their site because they are the search terms which they hope or think searchers will use to find their site. Google will actually penalize you if it believes you are trying to “game” them in this fashion, and it will take some time, even after you make adjustments to reduce the overuse of certain terms, for Google to re-index your site. Don’t try to beat Google at its own game.
  • Do tag and title appropriatelyWhile we mentioned above to not overuse “keywords”, you do want to make sure your pages are appropriately titled and tagged with relevant keywords. Just don’t tag a page with certain keywords if your page doesn’t contain content relevant to those keywords. Also, be cognizant to not “over-tag” or “under-tag”.
  • Aim for the best site and user experience – By focusing on having the best Web site possible – one that makes it obvious to visitors what you do and why you do it – and on providing the best user experience (UX), your site should be well-positioned to receive higher search results rankings than competitors. Google wants internet searchers to land on the sites that best meet their needs and provide for the best possible experience. As Yoast shares, just make an “awesome” Web site, one with high-quality writing/content, and good, intuitive site structure and navigation.
  • Be socialBe sure to have a strong presence on social media platforms like Twitter and Google+; while Google can’t “read” a lot of Facebook content, it can read the aforementioned social media sites, and does take your social media presence and content into consideration when indexing and ranking your site.
  • Be responsive – “Responsive” sites respond to the vehicle on which they are being viewed, e.g., desktop, tablet, mobile phone, etc. If your site isn’t “mobile-ready” or “mobile-friendly”, Google isn’t going to rank it high in search results that it presents to a user entering relevant search terms on a mobile phone.
  • Be authentic – In keeping with not “overthinking” and providing the best UX, be real and be honest about who your organization is and the services your offer. While, as mentioned, you want external organizations to link to your site, don’t offer compensation for sites to do so. Google recognizes when the connection between organizations is forced vs. real and natural. In addition, don’t just write for SEO. Tell a good story, get people talking about you, be newsworthy, etc. Write about the things that matter most to you and your customers.
  • Be strong and be well – Regularly review your site to check for and fix “broken” links. “404” error messages that visitors receive when clicking on non-functional links to internal or external content send a red flag to visitors that your organization is not minding their Web site shop and/or doesn’t care enough or have the manpower to regularly make sure any site links still point to appropriate pages. Don’t let something so small and unnecessary as a broken link influence visitors’ first, second or tenth impression of you! In keeping with being viewed as “strong and well”, make sure the speed with which your site loads does not cause visitors to abandon it. If you need to eliminate large images or other media that may be contributing to slow site load, do so. Faster site load is more important to Google and your visitors than a pretty picture.
  • Look outward – As you title and tag pages and content, and even write content, use terminology you believe prospective clients and clients would use and understand. That may differ significantly from the terms and acronyms you use within your organization.

We’re Boston SEO Experts Who Are Always Educating Ourselves And Offering New SEO Services To Help You Be Found On Google

We’ll continue to stay abreast of what’s new and different on the SEO front and provide our thoughts about how to improve your site’s Google ranking. We’re always welcoming, and ready for a conversation on immediate and longer-term steps to improve your site’s SEO. Learn more about our SEO services, particularly our keyword research and SEO audit services.

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Keeping Up the Fight

As I’ve expressed to friends and family members, I want my new venture, “Results Communications and Research” to be about so much more than making money. Having known some really strong fighters — several are no longer with us, but many are — I want to offer as well as be a source of inspiration to those who find themselves having to fight hard to stay emotionally and physically well.  I want to “pay it forward” to thank all those who inspired and supported me when I needed it most — through my battle with cancer and subsequent health issues resulting from cancer surgeries and treatment — and be a light in the darkness to those who need it.fighter girl

(image courtesy of photostock/FreeDigitalPhotos.net)

In keeping (hah, hah) with the above, I have created a “Keep Up the Fight” page here at allintheresults.com where I plan to share inspirational words and music, and honor inspirational people and organizations  — individuals and teams of individuals that refuse to let life’s challenges beat them or beat down the vulnerable populations they serve.

I hope you’ll visit this page when you find yourself in need of inspiration. Maybe you’re struggling with the demands of caring for an elderly parent or a sick loved one, maybe you’re feeling ill yourself, maybe you find yourself in a difficult employment situation, or maybe you just need some inspiration to keep up with the financial and physical demands of 21st century lifestyles. Regardless, I hope you’ll visit this page regularly, make suggestions for additions to the page — whether they be quotes, songs, people, or organizations you admire or that inspire — and that you’ll share this page with others who may need it.

I’ve already made a couple of additions this week based on items that friends told me inspire them.  Thank you!

I’ll look forward to learning more about what inspires you when you need it most, so please do share it with me at gail.moraski@gailm.sg-host.com.

brand promise, community involvement, good will creation, marketing consultant, mission statement, public relations

Why Goodwill Is, Well, Good

During my thirty years of working for various sized organizations in a variety of industries, there’s been one activity that has worked consistently well regardless of industry or company size to both create awareness and effect sales growth, and that is the creation of goodwill.  But, what I really love as both a marketing professional as well, as the decent human being that I believe myself to be, is that goodwill is good for all.  While it helps organizations succeed, it helps the communities that the organization serves prosper, so everybody wins.

good·will

 noun \?gu?d-?wil\

: a kind, helpful, or friendly feeling or attitude

business : the amount of value that a company’s good reputation adds to its overall value

As the above definition from Merriam-Webster’s online dictionary supports, I believe creating goodwill is all about being helpful.  Since there are many ways to be helpful, there are many ways to create goodwill.  I’ve listed below some of the more common examples of how businesses (and, of course individuals themselves) can be helpful, but any organization that really understands and fully participates in the communities it serves, can think of lots of other innovative and unique activities.

  • organize a group of employees to volunteer their time to assist with a community event — whether it be helping with preparations for or promotion of the event, or simply helping to staff the event
  • solicit a group of employees to pitch in on manual tasks that need to be done at a particular location operated by a non-profit/community organization — such as a homeless shelter, park, or school
  • purchase a table/booth at a community event such as a health or street fair, or purchase a table at a breakfast, lunch, or dinner event which senior leaders at your organization can attend to show their support
  • donate tangible new or used goods that are on the “wish list” of a particular organization such as new gloves and socks for a homeless shelter or used coats for a coat drive
  • donate $$ that can be used as needed by the non-profit/community organization; sometimes, these donations will be reciprocated by the non-profit/community organization via the opportunity to have a display table of informational and promotional items at an event and/or a program booklet ad, or to be listed as a key sponsor on any event promotional materials the community organization produces

I’m sure you’ve found, as I have, that most individuals want to make a difference in their communities.  By providing employees with an opportunity to donate or volunteer, you are likely to enhance their engagement — another of the many reasons why goodwill is “good”.   And, most non-profit/community organizations are more than willing to share via a press release, an announcement at the podium, their web site, and/or some other activity your organization’s contribution to their success.

I’m always glad to brainstorm with you about what type of goodwill creation activity might be the most effective for your organization as well as best serve the communities in which your organization operates.

Make today the day you do some “Goodwill Hunting” by starting to research upcoming community activities you or your organization might support.