Enjoying What You Do, keeping a balance, making time for things you value, marketing consultant, Passion

Carpe Dieming

I’m not yet ready to break out all my fall sweaters on this Friday before the long weekend — one that signals that summer will soon be on its way and we’ll need to dress for crisper, cooler air.  In keeping with my post headline and being a New Englander, I plan to savor the warm days and nights of summer and all the season brings for as long as I can.

However, this post and the motto that I live by warranted my modeling a favorite sweater of mine.  Thank you Banana Republic!

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I’m such a big fan of both the phrase (and the color orange :)) that I eagerly scoffed up sweaters for me and my twin, Audrey, with this phrase, and wore it to work on some casual Fridays to inspire my former marcom team.

Audrey and I love to say that we are “carpe dieming” and regularly encourage friends and family to do so. Being two of six siblings who have known our share of health-related hardship — three of us have battled cancer and now deal with the long lasting impact of treatment, and two live with the day-to-day challenges of multiple sclerosis (MS). Through all the great energy they bring to both their personal and work lives, I witness all the time the great awareness the Snow family siblings have of the importance of seizing every day and living each day to its fullest. And, I see this sentiment repeated over and over in a sarcoma discussion group that I participate in — whether it be voiced by current cancer patients, cancer survivors, or their caregivers and loved ones.

Given the fact that Americans, and perhaps, individuals throughout a lot of the world, think of September as a time of new beginnings and opportunities, I thought this was the perfect time to update and publish this post that I had drafted, but then put aside, several weeks ago.

To me, carpe dieming means:

1) Not putting off until tomorrow, what you can, should, or want to do today — whether it’s fun- or work-related.

2) Taking action towards your goals TODAY — whether they be to eat right, exercise, have more fun, visit more with friends or relatives, start your own business, or launch a new project.

3) Finding good in, appreciating, and enjoying every day.

4) Participating in life’s simple pleasures and acknowledging that the best things in life are, indeed, free.

5) Not over-focusing on “saving for a rainy day” to the detriment of doing enjoyable things today.

I’d love to hear what Carpe Dieming means to you.  Regardless, I hope you’ll seize this long weekend and make it the best ever, and if you haven’t seen it, check out this tribute to Robin Williams related to the important message he shared with his students in “Dead Poets Society”.

 

 

 

 

 

 

 

 

community involvement, fundraising/development, good will creation, keeping up with trends, making time for things you value, marketing consultant, social media, staying current, Target Marketing

Harnessing the Power of Social Media to Do Good

Every marketing blogger probably already has or plans to blog about the success of the ALS ice bucket challenge, but I’d be remiss as a marketeer who understands both the perils and benefits of social media, if I didn’t post about the great example of using social media for good that the ice bucket challenge represents.

Social media is no longer a new or innovative form of promotion. It has been around for quite some time now and, almost undoubtedly, is here to stay — for better or for worse. Since both organizations and individuals have very little control over what is said about them on various social media sites, particularly Twitter and Facebook — and even YouTube because of the ability to comment on videos — it’s a wonderful day for an organization when social media users use these channels to support good activities and altruistic behavior.

I imagine there will be lots of copy cats now — particularly, non-profit organizations who could really use a large influx of funds to support necessary research for their cause, or just to carry out their social service activities. I certainly won’t blame or criticize any organization with health-related or other social service missions for trying to launch an equally effective campaign. However, I do believe the organization in-question will need to still come up with a theme and activity that differs a fair amount from ALS’.

First of all, it wouldn’t seem fair or right to steal ALS’ thunder or divert funds away from them using tactics they employed so effectively and on a large scale. Secondly, if the majority of large non-profits decide to implement similar campaigns, I believe there is going to be a limit to the return on investment. Perhaps, I’m wrong, and I welcome your thoughts, but each and every individual and organization only has so many $$ they are willing and able to contribute annually, so regardless of the effectiveness of such campaigns, both the dollars and newness/fun factor that encourages people to participate are going to run out. So, those implementing such campaigns are going to need to come up with something very different and engaging to both grab the attention and donations of their target audiences.

I have to close with thanks, prayers, blessings, and good thoughts for both Pete Frates and his dear friend, Corey Griffin, who was so instrumental in launching the campaign. As most of you may know, Corey recently lost his own life to a scuba diving accident. My heart and thanks goes out to both of their families too — for all the pain and suffering they’ve endured or will endure and all the good they’ve done through their support of and work related to the ALS campaign.

I am adding Pete and Corey to my Keep Up the Fight page right now as I can’t think of anyone more deserving.

Acceptance of Circumstances, Enjoying What You Do, keeping a balance, making time for things you value, marketing consultant, Passion

Attitude Truly Is Everything

While you’ve all heard my blog post heading said and written numerous times in numerous ways, I think it’s a message that bears regular repeating. It’s a timeless message relevant to everyone in every situation and in every century — your attitude can and will make or break you.

I was reminded of this late last week when a friend told me that as part of consideration for a newly created position — one that would initially require a lot of mundane, repetitive work, but that was expected to grow to a much more diverse, and challenging one — she had to submit her favorite quote. She submitted the following: “You can’t live a positive life with a negative mind” – Author Unknown. A perfect quote for my “Keep Up the Fight” page.

I do believe if you go into any situation — whether it be business-, social-, family-, or health-related focusing on the good — and if the good is not easily identifiable, hunting for it, you are more likely to be both successful and happy. I speak from experience as someone who has dealt with serious illness that if you look and give thanks for whatever silver lining you can related to the situation, such as the ability to help others dealing with the same illness, a greater appreciation of the simple things in life, the forcing of one to have more life balance, etc., you will fare better mentally and physically.

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The same holds true for any business situation. Thirty years of work experience has taught me that a positive attitude is infectious. If you are proposing or beginning a project with a strong belief that it will have positive outcomes, others will believe and approach the project with the same belief. This is one of the many things I love about being a consultant (and a leader, in general), and where I think consultants, regardless of their field of expertise, can really help. We aren’t battle-weary from internal and external politics and other challenges impacting a particular department or organization.

Consultants are like fresh troops who come into a situation with brand new ideas and eyes that bring renewed enthusiasm and energy to a situation because we believe that we can be effective and help lead individuals and teams of individuals to the best possible outcomes. If we didn’t believe that we wouldn’t do what we do for a living.

Belief that great results can be achieved and no challenge is insurmountable is a powerful thing. I’d love to hear how you’ve seen it work in your lives.

community involvement, good will creation, making time for things you value, marketing consultant

Walking the Talk

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Friday is usually the day when I create and publish a new blog post.  As you would expect, Fridays tend to be a bit calmer than other weekdays and posting here is always a great way to wrap up the week.  Keep in mind that ideas are always buzzing around in my brain for days or weeks before I actually post on a topic.

Today’s post will be brief because Results Communications will be shutting down early to make good on a promise that I made to myself and to others when I decided to launch my consulting firm — to be a firm with great heart that is committed to giving back to the community and one that supports research related to chronic and/or serious illness such as cancer, multiple sclerosis, and Alzheimers — three illnesses that have plagued family members and friends.

A small “Results” team will be walking in today’s Braintree Relay for Life event that supports the American Cancer Society.  I feel blessed to be well enough to walk in the survivors event-kick-off lap. Last year at this time, I was newly home from the hospital after my second major surgery in two months due to implications from past cancer treatment.  Because of poor weather, the Relay shut down early, but my husband and I went and walked one or two laps of the Braintree high school track because I told myself it was something I had to do for myself and other cancer patients I’ve met during my almost eight-year journey — sadly, some are no longer with us.  And, this just makes the walking more important — to honor and remember them.

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 (In Recovery Mode, 2013, wearing my “Live Strong” t-shirt)

Whatever the causes are that are most important to you, I encourage you to make the time to support them. As I always say, “make sure your life reflects what’s important to you” by “walking the talk”.

brand promise, competitive advantage, differentiation, Enjoying What You Do, good will creation, making time for things you value, marketing consultant, Passion

The Power of Passion

My Dad was a man of great passion. He gave his utmost attention and energies to whatever or whomever he loved.

While my wonderful father passed away in 2012, just after his 85th birthday, as I undertake leading and operating my own business, I know it is his success and love of entrepreneurship that has inspired me to do so. My dad, O.V., never ran from a challenge. In fact, he embraced them.  For most of his career,  he was employed in businesses of his own creation.  Using a small inheritance from an aunt, he started an office equipment business at 1019 Farmington Avenue in Bristol, Connecticut.  While its origins were those of a church, 1019 served for years, and continues to serve, as the home for my Dad’s ventures, including the real estate firm my father ran most of his life, his beloved O.V. Resources.

While my dad originally was involved in both residential and commercial real estate, owning and selling commercial properties was his true love — behind my mother, of course.  Because of his passion for this business, my dad grew his firm to be one of the most successful and most well-known commercial real estate firms in Connecticut.  Due to his kind and friendly nature, my dad acquired what my brother calls a circle of “followers”.  They still stop by to visit with one of  my brothers who assumed responsibility for leading O.V. Resources in 2012.

In keeping with having been in the navy and a lover of sailing his whole life, my Dad successfully navigated the choppy seas of tough economic times during his forty-plus years in business.  He valued his ability to operate his own business and serve other local businesses, and he somehow always found a way to keep the business afloat.  In fact, his innovation and never-give-up attitude caused the business to have, overall, a very successful history.

Like my dad, my two older brothers have brought great commitment to O.V. Resources.

 

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My Dad brought great passion to other interests beyond his family, his business and sailing and boating.  He loved  cars, and just being out in the fresh air doing yard work — hence, the photo above.

Because of my love of research and analytic work, executing communications and marketing plans based on findings, and my Dad’s never-give-up attitude and creativity, I plan to bring great passion, commitment, and empathy to all the clients I serve.  And, like O.V., I hope I will soon develop my own circle of followers who will come to me for advice, compassion, and camaraderie.

Thanks, Dad, and to my brothers for your inspiration!  I look forward to following in your footsteps.