We recently wrote a blog post about local SEO (local search engine optimization) entitled “XYZ Near Me” reminding our readers about the importance of ranking for relevant “near me” terms, and what it means to rank for them. We’re keeping the “XYZ” theme going, but this time we’re expanding the geography factor a bit.
As we’ve shared many times on the main pages of our website and in blog posts, our Boston SEO company and digital marketing agency works with a very diverse client base, including for-profit organizations and nonprofit organizations, and organizations that offer tangible, consumer goods, as well as ones that offer services. Included in the aforementioned client mix, are organizations that offer “experiences.” To us, experiences, such as events, shows, and classes are sort of a hybrid between a service and a tangible good. You certainly take something home with you — lots of great priceless memories!
We currently are working with a number of clients offering such experiences. Several are nonprofit arts organizations offering one or several of the following: live music, theatrical performances or shows, classes, and art exhibits. One for-profit client providing a special experience is a perfume shop in New Orleans, offering both residents and tourists the opportunity to take a trip back in time to the Vieux Carre (Old Square) and to Paris via the experience of touring their historic French Quarter shop and choosing a fragrance for themselves, or as a gift or souvenir for someone else.
What do all of these organizations have in common beyond offering “experiences,” great memories, and valuable opportunities for bonding with friends and family? They all want and need to be found in search engines by searchers searching on “xyz things to do in their particular town/city/state region.” Why? Because both residents of, or individuals planning a business trip or vacation to, their area, often don’t know they and their fabulous experiences exist. Appropriate audiences for their particular experiences may not be searching on their name or even the particular experience they offer such as “live music,” but they definitely will be searching on “things list” terms such as the following:
- fun things to do in Boston MA
- unique things to do in Harvard Square
- best things to do on Cape Cod
- romantic things to do in New Orleans
- special things to do in Boston Metrowest area
We think you get the picture!
Highlighting The “Things List” You Want To Be Found For On Google
There are two ways you can call out to Google, and other search engines, the “things list” terms you want your website to be found and rank well for:
- Be creative about including in your public-facing website content those things lists you think your website/organization deserves to be found for. Let’s say you offer dinner and live music in an intimate, cozy atmosphere, why not include a sentence like the following in your website content? “We’re often told by visitors (or customers) that attending one of our dinner shows should be at the top of the list of romantic things to do in Boston.”
- Include the things list term you want to be found for in your behind-the-scenes SEO/meta page or SEO/post title tag along with a geographic trigger like “MA” or “Copley Place” or “Braintree.”
If you don’t know what things lists your particular target audiences are searching on most frequently and/or how to compose a post or page title tag (or where to enter them on your website), reach out to our SEO services company for help.
Highlighting Solutions To Problems To Support SEO
Being found for right things list terms, is just one of many examples of how your organization needs to think beyond the exact names of your particular products and services, and about the solutions to problems you offer. As we always call out in any informal or more-formal SEO training class we facilitate, many people who conduct a search engine search, are looking to identify an organization or individual who can solve their problem. So, as we recommended above related to appearing for the right things lists, you need to incorporate these solutions to problems in your website content and page title tags. For example, nutritionists might include phrases in content and tags like “how to lose weight,” or “how to have more energy.”
Reach Out For Help With SEO
You can learn more about our various one-time/one-off and ongoing SEO services on our SEO services page, but you can also schedule a free SEO Zoom or phone discussion about your particular challenges and opportunities to be found and rank well on Google, including those related to appearing for the right “things list” terms!