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How To Appear In ChatGPT? Here’s What I’ve Been Telling My Clients

Let’s face it, the world of AI/answer engine search is still rapidly evolving, and fellow marketing and SEO experts and I will still need to keep an extremely close eye on it, and test various tactics related to organizations (we work with or for) appearing on AI engines. But, in the meantime, if I had to suggest four steps/tactics to take now while we continue to monitor how businesses and organizations are impacted by the growing use of AI search/answer engines like ChatGPT (and I do regularly suggest the following to clients), the steps and tactics to support your organization mentioned or being cited in ChatGPT and other AI engines, would include the below. As you’ll see, we’ve already shared and explained these tactics/steps in distinct blog posts dedicated specifically to the step/tactic.

  1. Continue to ask happy customers for Google Reviews so AI search engines view your organization as creditable and a leader among your competitors. Also, ask for reviews or recommendations on Yelp and/or platforms where individuals can post reviews of organizations in your particular industry. And, don’t forget about nextdoor.com if you’re a business with a strong local presence. A recommendation by a “neighbor” is always beneficial from a marketing standpoint.
  2. Pitch stories to reporters/media to support getting PR/publicity/media backlinks to your website.
  3. Join industry and civic organizations, and as part of your membership, ensure you get a backlink to your site to their site and share on your site that you belong to such organizations via a badge and/or mention of the organization and link back to their site. The same goes related to promoting accreditations/certifications you have and any business listing directories you belong to, such as the Better Business Bureau.
  4. Continue to publish blog posts and questions and answers housed under an FAQ page of your site that answer questions that your target audiences have directly and indirectly related to their services, or even something that’s more tangential, but important to your customers.
This is a powder blue rectangular image that runs vertically that says at the top "how to appear in ChatGPT and Other AI Serach Engines" and then contains a numbered list that mentions asking for online reviews and recommendations, seeking publicity, getting listed in appropriate online directories and answering questions online that your target audiences ask or research.

Ultimately, all of the above, establish your creditability/trustworthiness with AI search engines, and that’s required to succeed at the AI/answer engine search (AEO/GEO) game!

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