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A Comfy-Cozy Recipe For Being Found Online That Any Level Of Cook Can Follow

There’s so much talk these days about what tactics to use to be found in answer engines or AI tools. I like to refer to solutions like Google AI mode, ChatGPT, and Perplexity as answer engines or AI tools vs. search engines because these tools go far beyond search. Many individuals are using such tools to complete tasks, such as asking them to create formulas or work plans for them, or to come up with trip itineraries or write content/copy for them.

I wanted to come up with and share a recipe for being found in both traditional search engines (Google, Bing, Yahoo, etc.) and answer engines that felt authentic to those following the recipe. Something that felt comfortable and right vs. complicated and didn’t leave the cook feeling stressed out and confused and wondering how to “game” the answer engines. Below is a simple recipe for SEO (search engine optimization) and AEO (answer engine optimization) success that I came up with.

This is a rectangular image that shows a cookbook open on a table that houses a red and white checked tablecloth and fresh tomatoes and herbs that will be used to make the vibrant Italian recipe shown on the right hand side of the cookbook, a recipe that has mozzarella cheese and a thick tomato sauce

A Simple Recipe For SEO and AEO Success

  1. Start by answering questions via a main FAQ page, or in shorter FAQs housed within main pages of your website, that target audiences have about your organization and your specific products and services.
  2. Add in answers to questions that target audiences have, in general, about your industry/business line and the different products and services associated with it – again, these should be more general vs. about your specific products and services and could be answered in an FAQ, or in one or a series of blog posts.
  3. Sift in some website blog post content that is helpful to your target audiences that is “tangential, i.e., not directly related to your products or services, but information that would be valuable to your target audiences.
    • A great example of this is an estate planning law firm client who is sharing information about aging well with clients since many are seniors.
  4. Sprinkle in a synopsis at the beginning or end of any blog post you create, so search engines, answer engines, and readers know what they will learn about when they read that blog post. Then, use that synopsis to inform your meta description tag for that blog post.

And, voila, you’ve created a recipe that all adds up to being helpful and kind, and created an approach that should feel comfortable and authentic to every organization!