Acceptance of Circumstances, accountability, brand promise, community involvement, Facebook, fundraising/development, good will creation, Marketing Planning, online presence, relationship building, reputation management, social media, social media strategy, social media voice, Understanding Your Environment, warriors, fighters, doing good, giving back, paying it forward

Filter-less Facebook

Over the last five years, I’ve spent less and less personal vs. business time on Facebook — whether it be posting my own updates, or reading friends’ and family members’ posts. I still use Facebook to promote my digital-marketing-agency clients and to promote my own business, Results Communications and Research.

And, I’m going to continue to use Facebook to promote my various fundraising walks and community causes I’m involved with. Why? Because that was the original intent of “social” media – to share beneficial/helpful information that would make the world a better place.

What I Don’t Like About Using Facebook From A Personal Vs. Business Standpoint

What bugs me most about Facebook is this: there’s no way for personal vs. business posters to apply a filter. Let’s face it, you wouldn’t do any of the following related to a text or e-mail you send a friend or family member, or when talking with them via Facetime, Zoom, or in-person:

  • Mention you just had lunch with your mom or played golf with your dad if they recently lost their mother or father
  • Talk about an extravagant vacation to someone who either can’t afford one or whose circumstances don’t allow them to travel, such as someone who is a caregiver to an ill spouse, child, or other family member and has no flexibility to travel; they could also be unable to travel because of illness or disability
  • Share photos of a new baby or grandbaby with someone who is struggling to conceive or adopt, or who just had a miscarriage, or maybe even with a childless friend who always wanted to be a parent
  • Share photos of a romantic date with or a gift from a significant other with a friend you know is lonely on the day in-question or on holidays like Valentine’s Day or New Year’s Eve, e.g., someone who doesn’t enjoy being single or who just lost a spouse or a significant other
This is a gray rectangular image that runs horizontally and has a gray background and says in bold turquoise or black letters "always stay humble & kind" - Lori McKenna and contains the logo of our digital marketing agency, Results Communications & Research.

You get the picture!

So, if we’re connected on Facebook personally vs. following each other’s businesses, expect to see me on Facebook even less than you have in past years, except for the fundraising and community-cause promotion reasons above. And, of yeah, I’ll probably be celebrating Celtics victories or ranting about losses, and promoting my favorite local musical artists.

Given the inability to “filter” who sees your various personal posts — as well as to know what is going on in each and every Facebook connection’s life at any point in time, I encourage those who continue to post regularly on Facebook to ask themselves if they’d be better supporting their friends and family if they held off on posting about certain topics that might cause a sub-set of their friends and family discomfort, sadness, anxiety or envy on any given day vs. posting about things that might lift them up!

Using Facebook For Business Purposes

Of course, the above need to be careful and kind when posting on Facebook applies to businesses and organizations too. Need help developing a Facebook organic posting or paid advertising strategy that won’t offend your customers or prospective customers? Reach out today!