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What Does An SEO Audit Reveal?

One of the services we offer our clients — on both a one-off/one-time and monthly/ongoing basis is conducting an SEO audit that, then, allows us to make recommendations for what our client might do differently on the SEO (search engine optimization) front to be better found online by target audiences for relevant keywords (search terms) in relevant geographies.

What Can You Learn From An SEO Audit?

As we explained in this previous blog post about the mistake most people make when they manually conduct an SEO audit, your organization is better off hiring an SEO expert to conduct an audit, so that the results you get are unbiased. For most businesses/organizations, i.e., ones that have both a website and a Google My Business Profile, an SEO audit will provide information related to both your website and your Google My Business Profile, since Google may serve up either in search results (and as of the date of this post, the traditional Google search engine is still the one most used by search tool users, followed by YouTube, and ChatGPT.)

This image shows two hands of an older adult male peeling the skin off the onion.
Peeling Back An Onion Skin To See What Lies Beneath

Listed below is the information you can glean from having an SEO company or digital marketing agency, like ours, conduct an SEO audit for you:

  • what external websites and certain other digital properties (not owned by your organization/business) have links on them to your website, and therefore, are providing “referral” traffic via backlinks to your site — these may include other websites or discussion-forums like Reddit
  • as of the date of this post, any website traffic coming from searcher clicks on links to your website that appear in AI/chat/answer engine content is reported as referral traffic in Google Analytics, and information on how much traffic you’re getting from AI engines such as ChatGPT and Perplexity are included in an SEO audit
  • does your website and/or Google My Business Profile rank differently in Google in a particular geography for a particular keyword (search term), based on the device used by the searcher, i.e., mobile phone vs. desktop/laptop
  • what keywords your website and Google My Business Profile are ranking best for on Google and in what geographies
  • whether your Google My Business Profile or your website is being served up higher in search results in certain geographies for certain search terms — this will help you determine whether or not you should be putting more energy into getting your Google My Business Profile ranking better (you always want that to be served up for “near me” searches) and/or your website ranking better (ideally this would rank better for non-near-me terms)
  • missed SEO opportunities — these include best practices which haven’t been implemented by your organization, such as writing and entering SEO page title and meta description tags on your website platform/CMS for every page and post on your website, and writing an entering image alt-tags
  • mistakes/issues/challenges with your website that are likely causing it to be served up less than it could/should be in relevant geographies for relevant search terms, such as slow site load speed or broken links on your website
  • how much organic/search-engine traffic your website is getting from traditional search engines like Google, and how much website traffic you’re getting from AI search engines, and what traditional and/or AI search engines drove the most traffic to your website during the audit timeframe
  • what are the top 10-20 search keywords that Google is serving your website up most for
  • how many individuals are clicking on a link in your Google My Business Profile to arrive at your website
  • what are the most-viewed pages of your website
  • what pages of your website are being served up the highest in search results by Google
  • what marketing activities/vehicles are driving website traffic and what percentage of your overall website traffic is coming from AI or traditional search tools
  • what geographies/locations are your website visitors coming from
  • what devices do people use most to access your website, i.e., laptop/desktop vs. mobile

Hire An SEO Expert To Conduct Your SEO Audit

Want to learn more about our SEO audit services or ready to have us conduct an SEO Audit for you and to provide recommendations on SEO steps to take next, based on what the audit reveals? Reach out today to schedule a complimentary discussion about SEO audits.