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11 Years and Close To 150 Customers Later…

We can’t believe it either, but today (April 1, 2025) marks 11 years of Results Communications & Research (Results C & R) being in the marketing agency and SEO company business.

As we always have been, we are very grateful to the many talented marketing consultants, marketing agencies and their staff, and other marketing professionals we’ve had the pleasure to collaborate with, and to learn from. We mention a few of those marketing collaborators on our Our Team page, but the list is so long, it’s hard to give a shout-out to everyone we’ve enjoyed meeting, knowing and working with the last 11 years!

And, we are incredibly grateful to the close to 150 client organizations — both for-profit and non-profit — with whom we’ve brainstormed and strategized to achieve the best possible level of awareness, sales leads, and actual sales (both product and service sales). Many of our current clients have been with us a number of years. You can access a list of our past and current clients to see examples of industries we’ve served by visiting the Clients page of our website.

Lastly, we’d be very remiss if we didn’t give a huge shout-out to the various students or recent-college- or recent-graduate-school graduates who worked for us over the years, and to our Principal’s late sister-in-law who greatly supported our mission, contributed to our success, and believed in us. All of the aforementioned individuals will always be a part of Results C & R’s rich history!

What’s Next For Our SEO Company and Marketing Agency?

In general, it’s full speed ahead with serving the same type of customers we’ve always loved serving — small to mid-sized for-profit and non-profit organizations. But, right now, we are enjoying spending more time getting up-to-speed on anything new and different going on in the Google Ads space. We love helping clients create awareness, sales, and leads with Google Ads and always have, so we are refreshing our Google Ads skillsets (even though we’ve taken and passed a number of Google certification exams in the past), particularly, Google Performance Max ones, so that we are not missing out on any opportunities to maximize our clients’ Google Search, Google Display, and Google Performance Max campaigns. Think of this latter campaign type as of a hybrid of the two former Google Ads types of campaign, and one with an AI component, like Google Display.

AI Is Not New To Google Ads/Google Ads Is Not New To AI

Related to our above desire to continue to grow our Google Ads skills, we want to remind our readers that AI is not new to Google Ads and Google Ads is not new to AI. For years, Google Ads has been able to offer “display” ad campaigns that are targeted to individuals who show affinity to certain products or services because of past buying or researching of them, having interests related to them, visiting websites focused on them, or reading about them on a variety of diverse websites.

AI and Writing Website Content, Particularly Blog Posts

And, speaking of AI, another area in which we hope to do more client work in the coming year is blog writing for clients. We’ve offered blog-writing services for years — and a number of clients have taken us up on it — but because we really enjoy writing, we hope to do more of this work for clients.

We don’t think AI search-engine/tools like ChatGPT will, or should ever, replace humans when it comes to website content and blog post writing. There’s great evidence that, at least some of what is spit back by AI search engines is not accurate. Plus, we don’t think an AI tool can ever bring the behinds-the-scenes knowledge or heart ‘n soul of an organization to website content writing or blogging. Only the organizations, themselves, truly understand what challenges their target audiences face — what their pain points are — and what they most need help with and how the organization’s products and services make a difference in their client’s/customer’s lives.

Traditional Marketing Opportunities Are Often Missed Ones

And, we always enjoy — and hope to do more of this in the coming year — helping our clients out with traditional marketing opportunities like print, radio, and TV/cable/streaming advertising, transit advertising, outdoors (billboard advertising) and more. We’ve got years and years of experience related to it and can help you gather information on possible traditional marketing opportunities and evaluate them! By dismissing traditional opportunities because they aren’t online/digital ones, organizations can also miss out on reaching target audiences who don’t spend a lot of time on the internet!

An image of our digital marketing agency's Founder and Principal, Gail Snow Moraski who is wearing glasses and who has shoulder-length blonde hair and who is weraing a red dress, a black cardigan and a sliver necklace.
Our Principal, Gail Snow Moraski, in a photo from around 2014, the year she founded Results C & R

Many Thanks and Let’s Catch Up!

Many thanks to the clients and marketing professionals we continue to collaborate with!

If you’re a past client, a prospective client we spoke with, or a fellow marketing professional with whom we collaborated in the past, or if you’ve interned with us in the past, let’s catch up. Schedule a time to do so today!