Acceptance of Circumstances, AI Search, Being Found On Bing, Being Found on Google, Google Ads, keeping up with trends, marketing best practices, Marketing Planning, Objectives Setting, paid search, pull marketing, push marketing, Search Engine Optimization, search terms, SEM, SEO, SEO tags, strategic planning, target audiences, Target Marketing, Understanding Your Environment, website

Like SEO, Keyword Research Is Not Dead

Some SEO experts are saying identifying and focusing on ranking for keywords, i.e., high-volume appropriate search terms your organization wants to be found for in search engines in relevant geographies, isn’t as critical to SEO success as it used to be. In keeping with our recent blog post about SEO (search engine optimization) still being relevant, keyword research is still quite relevant to both for-profits’ and non-profits’ success.

Here at Results Communications & Research, we still believe and see evidence from the SEO rankings audits of clients’ websites that we conduct, that understanding the search terms that target audiences are entering into Google, Bing, and other search engines and capitalizing on them (as explained in this previous blog post about how to interpret and use keyword research) is still an important SEO tactic and one that moves the SEO needle.

We don’t see the day coming (for a long time, if ever) on the SEO front where clients aren’t going to want and need to remove their blinders and not rely on internal speak and internal knowledge to inform both their SEO and their overall business strategy. Keyword research allows them to take those blinders off.

This is a blue square image that reads in black font, "like SEO, keyword research is not dead," and that contains the picture of a tombstone that says "RIP" on it, and the tombstone has a red X over it/crossing it out. The image also contains the logo of our SEO consulting firm, Results Communications and Research

Non-SEO Benefits Of Keyword Research

Keyword Research Is Not All About SEO, It’s Also About Your Marketing and Business Strategy

Even if keywords were no longer important to SEO, keyword research still allows you to determine:

  • What products and services target audiences are searching on which can help an organization to decide to eliminate products or services or add new ones
  • The volume of individuals who are searching in an organization’s market area (geography) to help inform whether push or pull marketing is warranted

Read our blog post about why keyword research informs more than an SEO strategy.

Need Help Conducting Keyword Research?

Our team regularly conducts keyword research to inform our clients’ marketing and SEO strategies. Reach out today to schedule a complimentary discussion about our keyword research services.