As we called out in our recent blog post that highlighted the SEO (search engine optimization) benefits of running website diagnostics reports, often organizations neglect to position their website as well as possible from an SEO standpoint, and therefore, miss out on opportunities to be found by searchers conducting relevant searches in relevant geographies.

One missed SEO opportunity that would be identified by running website diagnostics reports is if your website has a lot of what’s known as “orphan” pages or blog posts.

What Is An Orphan Website Page Or Post?

An orphan website post or website page is a page or post that resides on your site to which no other pages or your posts on your website link. As we called out in this blog post about the types of website links search engines value and reward sites for, inner-page and inner-post links not only support SEO, but they also provide for a better user experience. By providing a link from one page or one post on your website to another post or page on your site that you believe a visitor reading a particular page or post of your site would find helpful, you are providing for a favorable user experience and making sure visitors’ questions get answered — something that AI search engines love!

Sure as an SEO consulting firm and company, we love inner-page and inner-post links because they support websites ranking well in search engines, but we also believe the following. Every business owner’s and every employee’s time is precious. A lot of time and energy goes into creating helpful and interesting website content, so why not capitalize on it by making sure as many as possible visitors to your website who might have an interest in the content are made aware of it.

Inner-Page Links Help You Avoid A Huge SEO Mistake

Per our recent blog post about why you should avoid duplicate content, it’s far better from an SEO standpoint to link to content (from which visitors would benefit) that appears on another site page or vs. to duplicate/repeat it.

So, don’t leave your priceless and helpful website content stranded and feeling like an orphan, start linking to it from other appropriate places on your website!

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