Acceptance of Circumstances, accountability, Being Found On Bing, Being Found on Google, keeping a balance, making time for things you value, Objectives Setting, organic SEO, pull marketing, Search Engine Optimization, SEO, walking, website

Why Walking And SEO Require The Same Mentality

If you regularly read our digital marketing blog, you know that I blog most frequently about two topics about which I’m particularly passionate — SEO (search engine optimization) and walking. It’s been a while since we put up a brand new walking-related post. But, as we write and post this, it’s Veterans Day, and unlike most Mondays, I was able to squeeze in a walk today during business hours. Usually, Mondays are our SEO consulting firm’s busiest day of the week because our search-engine-optimization and other-digital-marketing clients come back on the communications grid after being away from their offices over the weekend and/or we’ve got a bunch of work-related e-mails to respond to that came in over the weekend. But, with it being a federal holiday, it’s been far calmer on the e-communications front. The only e-mails we are getting today are from fellow marketing consultants! So, it felt right and perfect to squeeze in a mid-afternoon walk on a sixty-something-degree November day!

This image shows the backside of a woman walking on dirt path somewhere who is wearing a bright orange sweater or sweatshirt and black leggings, plus pink sneakers and who has her heads toughing the top of her head. It is fall day and the sun is shining thru the branches on trees and thru leaves, but some leaves have already fallen and cover the path she is walking on.

Don’t Get Out Of SEO Shape. Stay SEO Strong!

In addition to being able to walk today, from a time and workload perspective, I needed to walk. I’d been under-the-weather for about a week with a bad head cold, and I hadn’t gotten my almost-daily walk in since I became sick. That meant, I was a little bit out of shape and I walked slightly slower than usual and was able to walk less far. Like walking, whether it be related to my own business or a client’s, I’ve found it best to keep up with SEO regularly. How? By, at least twice-a-month, putting up fresh content — whether that be in the form of a blog post, new question and answer for an existing FAQ, or some other kind of updated/new content from which target audiences would benefit.

The more you stick to a schedule and stay in SEO shape, the easier it seems to be to stay on that path, and keep producing effective content that addresses the needs of your audience, i.e., helpful content. Plus, if you keep doing the aforementioned, the less likely your organization’s will slide significantly backwards in search-engine results, and the less you’ll need to invest a large chunk of time all at once to try to regain the ground you lost on the SEO front.

In addition to consistency, as we shared in this past blog post about what exercise of any kind/exercise in general has in common with SEO, search-engine optimization success requires patience. You’re not going to be able to walk or run at your desired pace from the get-go, i.e., when you first start a walking or running program. And, you’re not going to be able to go the distance you want either. You’ve got to stay patient, while continuing to move forward and achieve small successes.

Our Boston SEO Company/SEO Consulting Firm Is Here To Help!

As we also called out in our above-mentioned blog post about what staying in shape and SEO have in common, staying in shape and SEO often require support from a partner.

Our team of SEO consultants is here to take your SEO journey with you every step of the way! In fact, we’ll document results to remind you where you came from, what you’ve accomplished, and what goals you should be setting next and suggested tactics to achieve them. Reach out today for a complimentary SEO discussion today!