As we were pleased and proud to share in a spring 2024 blog post about our Boston digital marketing agency’s and SEO company’s 10-year anniversary, Results Communications & Research has been serving for-profit and non-profit clients for more than 10 years!

After 30 years working in corporate roles, and many of them in marketing and marketing leadership, our Principal, Gail Snow Moraski, decided to launch a digital marketing agency that would allow small business owners and nonprofits the same breadth/depth of experience they’d get from a larger marketing or adverting agency, but at lower rates, and more personal attention.

From corporate roles, our Principal knew a decent amount about paid SEO (Google Ads) because of working with ad agencies (for whom she was a client) on various campaigns, but her knowledge of organic SEO (search engine optimization) was fairly limited. Since she’s always been a very technical and analytical person — characteristics that are required to really succeed at both paid SEO and organic SEO — needing to slice ‘n dice data and use technical skills really appealed to her. So she set out to better educate herself on both organic SEO (tactics that support ranking well in search engine results without paying for a media/advertising buy) and paid SEO (search engine marketing/SEM).

Gail’s first marketing job after completing her MBA with a marketing concentration at Boston University was at a market research firm where she oversaw market research studies for well-known consumer brands. She loves “peeling back the onion,” to see what the data reveals and that’s an exercise she does all day long related to all of the following activities (and many more!):

• Conducting and analyzing keyword research using Google Ads keywords planner tool or Keywords Everywhere Chrome extension
• Employing website diagnostic and SEO ranking audit tools to access whether or not an organization’s Google My Business Profiles and/or website are ranking well in Google search results for relevant terms in desired geographies
• Making and/or recommending organic SEO revisions to websites and Google My Business Profiles, or revisions to Google Ads campaigns, and assessing how those revisions impacted results
• Employing various digital marketing accounts like Google Analytics (GA4 Analytics), Google Search Console, and Google Analytics to obtain and analyze data to inform current and future marketing strategy and activities.

Plus, per our recent blog post, “Is Social Media Worth It?,” our Principal has always been a bit apprehensive about organizations relying too heavily on social media posts to move the marketing & sales needle. Based on years of analyzing Google Analytics website visitor data and behavior for a diverse mix of clients, our experience has been that social media posts, in most cases, do not generate sales, leads, or inquiries. There are exceptions to this, particularly when it comes to consumer goods and service organizations, but we’ve seen many an organization invest a very disproportionate amount of their marketing $$ and time in social media post creation and scheduling when very little, if any new business, is generated from it. Should all organizations maintain a social media presence of some sort? Sure. You want your organization to be viewed as “relevant,” and social media also creates awareness, the first step in the sales cycle, but don’t expect social media to move mountains.

Given the above, Our Principal wanted to focus our energy and time for clients on marketing activities that most move the sales needle and has always believed that, as long as your products, services, and solutions are ones that research shows individuals are searching to find, why not put a good chunk of your marketing $$ and time in being found by those individuals since they are “hot” leads?

And, quite honestly, our Principal also saw that offering Google Ads campaign set-up, monitoring, optimizing, reporting, and analysis, plus organic SEO services related to employing best practices to support websites and Google My Business Profiles ranking well in Google, separated her from a number of other marketing consultants and small marketing agencies who didn’t offer such services, or have such knowledge.

Let Us Bring Our Passion For SEO To Helping Your Organization Be Found On Google (and other search engines, of course!)

We can regularly be seen on LinkedIn responding to SEO conversations, and we read everything we can get our hands on about SEO. We also passed a number of Google Ads certification exams. Plus, as mentioned above, we constantly test and evaluate ideas for getting our own Google My Business Profile and website, and well as those of our clients, ranking higher in relevant search results. Let us bring that passion, knowledge, and expertise to your organization’s SEO efforts. Reach out today to schedule a complimentary discussion with us about your marketing challenges and opportunities!