Acceptance of Circumstances, Being Found on Google, Google Ads, Google Nonprofit Ad Grant, keywords, paid search, pull marketing, Search Engine Optimization, search terms, SEM, SEO, Setting Marketing Budget, target audiences, Target Marketing, website

Will Google Search Ads Work For My Organization? You Won’t Know Unless You Try.

As I write this blog post, my favorite sports team, the Boston Celtics, will soon face game 3 of the NBA World Championships, which ties in nicely with this post’s subject, and one of my favorite quotes, “You miss 100% of the shots you don’t take.” The author is unknown because this quote has been attributed to a variety of sports players, but it’s a very thought-provoking one and one that applies far beyond a playing field or arena.

Knowing that it’s one of my specialties, prospective or existing clients regularly ask me if they should run Google Ads, how much they should spend, and how much will they will pay per ad click. We addressed in a previous post the topic of Google Ads budget-setting and the challenges with being able to identify up front what your particular organization’s cost-per-click will look like — so we don’t plan to revisit them here. This blog post, therefore, is going to focus on the remaining and more high-level question, i.e., “should I run Google search advertising?”

Since we’ve already written numerous blog posts on the topic of when and why to run Google Ads, we’re going to focus on the concept we shared at the beginning of this blog post. If you’re in a hurry to rank well in Google search results in the geographies you serve for relevant, desirable search terms (known as keywords) used by your target audiences and/or key competitors are all running Google Ads, plus keyword research has shown that your target audiences are actively searching to identify an organization that offers the products, services, and solutions you offer, then we say, “go for it!” when it comes to Google search ads.

Because as the title of this blog post points out, you won’t know if you don’t try, and you can’t win at a game you never even tried to play. Neither I nor any other digital marketing agency owner or marketing consultant have a crystal ball. We can’t say with 100% certainty that Google Ads will be effective in generating the level of awareness, leads, or sales for your organization that you hope it will. But, we can say if the circumstances outlined in the paragraph above this one apply, it’s likely the ads will contribute to your organization’s success, particularly if you have a strong website landing page for ad clickers to land on!

Image has a green background in keeping with it being NBA playoff season and our favorite team, the Boston Celtics whose key color is green playing in them. The image says "You miss 100% of the shots you don't take" and indicates author unknown. It has the image at dusk with a beautiful sunset in the background throwing up a basketball into a net. We don't know if the ball went into the net or not but it is close to being in the basket. This image is shared by our boston digital   marketing agency related to testing and trying Google Ads to see if they work for you.

Need A Google Ads Coach?

You’ve come to the right place. Our Principal has been involved with Google Ads campaigns for a very diverse set of for-profit and non-profit organizations (including ones who have obtained a Google Nonprofit Ad Grant) for at least 15 years. We know what questions to ask you, and the inputs required, for us to set-up, monitor, analyze, and report on Google Ads for your organization. While this blog post focused on Google Search advertising, since the majority of the Google Ads campaigns we run are related to ranking well in Google Search results because of our Search Engine Optimization (SEO) expertise, we also have sizeable experience in executing and optimizing Google Display campaigns.

Reach out today to our Boston SEO company to schedule a complimentary discussion about employing Google Ads as part of your marketing mix!

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