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Why You Should Set And Adhere To Organic-SEO Deadlines The Way You Would Advertising Campaign Ones

This may be one of our shortest, but most important blog posts. As a digital marketing agency who specializes in SEO services, we often see organizations back-burnering execution of business-critical initial or ongoing SEO tactics. We use the phrase “business-critical” because, for many organizations, neglecting implementing one-off and ongoing SEO best tactics means that they are missing out on what tends to be one of the highest sources of traffic to any website, i.e., search-engine traffic.

And, for many organizations with which we work, search-engine traffic “converts” better than any other source of website traffic, including paid search advertising (Google and Bing Ads), direct traffic (traffic from individuals who have bookmarked your site or type it directly into their browser), organic (unpaid social media posts), paid social media (Instagram and Facebook ads, etc.), and referral traffic (traffic stemming from links found on external sites, known as “backlinks.”)

Examples Of How Organizations Put Off Important SEO Work

Below are two examples of how/where/why SEO work stalls. Note that these aren’t the only reasons SEO work gets delayed, but these are the reasons/situations we witness most often in our work helping organizations rank better on Google or in other search engines. Delays could be due client capacity and staffing or just not prioritizing work properly.

One-Time/One-Off/Initial Organic Work

  • Not reviewing or using keyword research with which we provide our clients as part of an engagement to complete initial SEO tactics/deliverables. Often when our firm is first engaged to employ one-time/one-off SEO best tactics, our second step or first step (depending on whether we conduct an SEO audit rankings) is to provide our customers with lists of the highest-volume keywords (search terms) individuals are using to find an organization that offers the products, services, and solutions that the client does. As part of this research we employ a tool called “Answer The Public” to identify relevant questions that target audiences have. Before we can use those keywords and questions to implement other SEO best practices, we need our customers to provide feedback on which terms and questions feel appropriate and authentic to their business. But, unfortunately, often those reviews are stalled or delayed, which means other SEO work (that is dependent on the aforementioned work) can’t move forward.

Ongoing Organic SEO Work

  • Not making time to post to one or several Google My Business Profile(s) the way organizations post to social media platforms.
  • Not asking customers for reviews. Read about the importance of Google reviews to ranking well locally.
  • Not using the keyword research and Answer-The-Public question lists mentioned in the section above to inform and write new blog posts or new questions to be housed in an FAQ, and ultimately, posting that new content to the organization’s website.

Organic SEO Tactics Often Achieve More Than Advertising Campaigns

Per the beginning of our blog post and the header above, organic SEO tactics often deliver better results than any kind of online/digital and/or print or other form of advertising. So, we encourage those who keep putting off implementing initial SEO best practices and ongoing/monthly ones to reconsider their marketing and advertising priorities. We recommend the following:

  • Set a deadline for implementing initial/one-off SEO best practices. These include, but are not limited to:
    • making sure important keywords/search phrases used by your target audiences are incorporated in page content and in behind-the-scenes meta page/post title tags
    • embedding your Google My Business Profile on the contact page of your website
    • placing in the footer of your website a statement that indicates to Google the geography where your organization is located as well as the geography you serve
  • Schedule two 1/2 days a month where you will:
    • Write and post a new blog post using keyword research and questions research
    • Post updates to your Google My Business Profile — these updates could provide an intro. that links back to a blog post on your site
    • If you’re short on time, consider the following tactics related to how not to let your SEO slide.

Reach Out To Our Team Of Boston SEO Experts Today

Want to better understand the above? Whether you want to get a better handle on why delaying SEO tactics impacts marketing and business success, and/or on how to implement organic SEO tactics, reach out today to schedule a complimentary discussion with one of our SEO experts!

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