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How To Get Your Google My Business Profile To Rank Better

We won’t recreate the wheel by explaining why your organization will want and need its Google My Business Profile(s) to rank as well as it’s website, particularly if you’re a local business with a limited geography. You can learn more about the importance of your Google My Business being found locally in our blog post about why you want your Google My Business Profile to appear in what’s known as the “Local Pack.

We recently did an audit for one of our SEO (search engine optimization) clients because we were surprised to see that the organization’s Google My Business Profile was no longer being served up as high in Google search results for relevant “near me” searches, as it had been. We took a close look at the organization’s competition (firms whom our SEO rankings audit tool showed were ranking far better for desirable search terms than our client). Since the client and our firm make sure their Google My Business Profile is very comprehensive, the only key differentiator we could determine between the client’s profile and competitor profiles that were ranking better was that the competitor profiles had far more Google reviews since all of our client’s’ Google reviews were positive.

Of course, we are making some assumptions that the above is the key reason why our client’s Profile isn’t ranking as well as competitors. But, given that service areas and business categories are accurate and complete, we’re posting to the Profile regularly and employing other Google My Business Profile best practices, it’s worth a shot to try to obtain more Google reviews from satisfied customers to see if it moves the SEO needle right?

How To Get More Positive Google Reviews

Google makes it so easy to ask satisfied customers to write a Google review on your organization’s behalf. Just follow these simple steps:

  • Log into your Google My Business Profile by having the e-mail address you created the account with open, and either typing the name of your organization into Google or your browser, or going to https://business.google.com.
  • You should see your profile laid out in the fashion below with the following menu of activities you can complete.
  • Click on the icon shown in the print screen above for “Ask For Reviews.”
  • Google will provide you with the URL you can share on your website, in an e-mail or text, or on social media for individuals to provide you with a Google review, such as the following URL: https://g.page/r/CblxOCik2bHfEBM/review (and, yes, that’s for our organization and we always welcome positive reviews).
  • Share the link with internal team members/employees, particularly those who interact regularly with prospective or existing customers, such as account and customer service representatives. If a customer mentions how happy they were/are with your service when interacting with your employee, your team member should be proactive about sharing the link to the URL you obtained from Google (following the steps outlined above) for someone to write a review about your organization.

It’s all so easy-peasy. So why wait to start growing your number of positive Google reviews to support your Google My Business Profile ranking higher up in results for relevant local searches?

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