Regardless of the nature of the search engine — Google, Yahoo, Bing, etc. — search engines do not yet have the Artificial Intelligence (AI) that they would need to have to be bestowed the title of “interpreter.” We’ve found at our Boston SEO company that many people who aren’t digital marketers, or particularly who aren’t SEO experts, don’t truly understand that search engines still don’t take a lot of leaps of faith. They don’t make a lot of assumptions either.
Per this “Search Engine Land” article, the above scenario will certainly change over time as search engines continue to add more AI knowledge and capabilities to their tools. But, for now, we think what have recently been considered to be SEO best practices, are still best SEO practices, including the one discussed directly below.
Why You Need To Tell Search Engines What Problems Your Organization Solves And In What Geography
Let’s say your organization offers “nutrition counseling.” Most people understand that there is a very diverse set of reasons why people who engage a nutrition counselor may do so. Some may be looking for help losing weight, others may have food allergies and are looking for food substitution ideas, still others may be looking for a diet that helps them manage their digestive issues or one that provides more energy.
In the above case, if an organization offering nutrition counseling does not specifically call out in their website content and/or behind-the-scenes meta page and post title tags that their services provide solutions to the aforementioned problems/challenges, search engines, like Google, will be unlikely to serve up their website in organic search results to people searching on terms like “how to lose weight, “help for losing weight,” “weight loss programs,” “weight loss counselor,” “help for food allergies,” “diet to manage my digestive issues,” etc. You get the picture.
As discussed above, our belief is that, while AI models/tools like ChatGPT may interpret, assume, and take some leaps of faith, standard search engines don’t and won’t to any significant degree. At least not in the near future. As this website content by the developer of the ChatGPT model openly reveals (scroll to “Limitations” section of page), there are still numerous limitations with AI models, and we think both consumers and businesses will continue to pose questions to search engines via voice or typed queries (vs. a tool like ChatGPT) for quite some time. Therefore, we think search engines will continue to be around for a long, long time, and website content and tags will still need to spell out to them exactly what services, products, and solutions an organization offers and in what geography it does so.
Reach Out To Our Team Of SEO Experts For Help
As stated above, we believe current SEO best practices will remain so for the foreseeable future. By visiting the Ponderings section of our website. and scrolling down to the “Categories” section, you can search on blog posts about SEO to learn just what some of those best practices are, but our team is always here to help you understand and implement them.
Learn more about our SEO services, and/or schedule a complimentary SEO discussion with our Boston SEO Company.