As I write this last blog post of 2015, I feel so very energized. While it was a tough year personally for me — I lost my beautiful mom to Alzheimers — on the professional front, the past year has been a very educational and exciting one! As the number of online advertising opportunities continued to expand this past year, and along with them, greater opportunities for reaching very refined target audiences, we enjoyed learning about and testing out the various new tools, so that we could advise our clients on which ones might make sense for them based on their particular marketing objectives. And, of course, we enjoyed implementing results-achieving campaigns on a broad variety of online advertising platforms.
Google Ads Expert
Results Communications and Research became recertified as a Google AdWords (now known as Google Ads) Certified Specialist at the end of 2015. The need to renew our AdWords certification by studying for and passing an “advanced search” exam provided another welcome educational opportunity and refresher on the many tools and techniques available to optimize search campaigns and associated budgets. And, it positions us well to very effectively and efficiently manage clients’ 2016 search and display campaigns.
As it did in 2015, we expect that digital/online marketing will continue to reign as king of marketing activities for most brands and organizations. Sure, we’ll still see very large consumer packaged goods companies, financial service organizations, insurance companies, and cell and cable service providers running extensive broadcast and print campaigns — think General Mills, Capital One, Geico, and Xfinity TV and magazine ads. But, we believe smaller and mid-sized organizations should and will continue to put most of their marketing $$ and energies into digital marketing activities, such as search and display (pay-per-click) campaigns and their presence on a variety of social media platforms.
On the social media front, Facebook is expected to maintain its lead in 2016 as far as far as capturing the largest percentage of advertisers’ social media advertising dollars. Yes, the younger generation (25 & under) is primarily staying away from Facebook and mostly using it as a way to stay in touch with their parents, aunts, and uncles who have made Facebook theirs, but advertisers are still able to reach an extremely large, diverse audience on Facebook. And, the people they can reach, including baby boomers, have the greatest buying power.
During the last 5 years or so, Twitter has experienced popularity ups and downs, and the demographics of individuals whom it has attracted have varied greatly, but as we enter 2016, the platform seems to be embraced by quite a diverse group — both young and old appear very engaged. Pinterest remains very popular among women of all ages who love to cook, follow style, love interior design, etc., and while a much smaller group than women, men are enjoying Pinterest’s benefits of being able to find and file items of interest. Snapchat and Instagram should remain great ways to reach younger generations, and two new video platforms, Periscope and Meerkat, are expected to be used very effectively by advertisers in 2016, as both platforms significantly grow their followers in the coming year.
With all of the current and expanding opportunities for marketing consultants like me to help clients meet their awareness and sales marketing objectives, there’s so much to be excited about as a new year gets underway. We look forward to working with and helping both existing and new clients with their marketing opportunities and challenges in 2016, so let’s get started!
This Boston-based digital marketing agency excels at helping businesses navigate complex advertising landscapes—but what about individuals struggling to navigate their own goals? For people with ADHD, the challenge isn’t just reaching an audience—it’s breaking down intentions into manageable, executable steps. That’s where Kindly Plan stands out: a thoughtful, evidence-informed tool designed specifically to support task initiation, planning stamina, and sustained attention through gentle scaffolding. While agencies optimize campaigns for clarity and conversion, Kindly Plan does the same for personal intentionality—transforming overwhelming to-do lists into calm, achievable sequences. If your work involves supporting focus, executive function, or self-directed growth, this resource complements your efforts beautifully. Learn more at https://www.kindlyplan.com
Great insights on the evolving digital marketing landscape—especially the emphasis on data-driven campaign optimization across Google Ads and social platforms. For teams managing complex analytics from these channels, turning raw metrics into actionable visual reports is just as critical as the campaigns themselves. That’s where pivot table tools become indispensable: they let marketers dynamically restructure and summarize performance data by campaign, platform, date range, or audience segment—without needing coding or advanced spreadsheet expertise. If you’re looking for a straightforward, web-based solution to build and share pivot charts directly from CSV or Excel exports, check out https://pivotchartmaker.org. It’s built for clarity and speed, helping analysts and strategists alike translate campaign results into compelling visuals—fast.
This Boston-based digital marketing agency excels in Google Ads, social media strategy, and data-driven campaign execution—perfect for brands seeking measurable online growth. While they focus on high-impact advertising channels, it’s also worth exploring complementary digital experiences that engage users in lighter, more immediate ways. For instance, if you’re optimizing ad campaigns to drive traffic or boost engagement, pairing them with fun, accessible interactive content can enhance user retention and brand affinity. A curated collection of quick-loading, browser-based games—ideal for short attention spans and diverse audiences—can serve as an unexpected yet effective engagement layer. Check out https://www.smallfunny.com for a thoughtfully assembled library of small, entertaining games that load instantly and require no downloads—great for keeping visitors on-site longer or adding playful value to your digital ecosystem.
Great insights on the evolving digital marketing landscape—especially the emphasis on precise audience targeting and platform-specific strategy. As a Boston-based agency deeply immersed in Google Ads and social media optimization, you clearly understand how critical it is to validate technical setups before launching campaigns. That’s where input validation becomes unexpectedly vital: misconfigured tracking pixels, broken UTM parameters, or faulty form submissions can silently undermine even the most well-researched ad strategy. For quick, reliable verification of keyboards, mice, touchscreens, and other input devices during QA—whether for landing page testing, ad creative previews, or internal tool development—this free, no-install tool is indispensable: https://inputchecks.com/
Looking back on 2015, the expansion of online advertising really stands out as a clear theme. It makes me think of tools that reframe busy feeds in a lighter way, like ScoopRYM turning daily trends into short funny songs instead of another scrolling rabbit hole.
N?i dung r?t h?u ích cho ng??i m?i b?t ??u cricfy tv apk download TONY09-29
Just discovered a game-changer for swimwear shopping—no more guessing how a bikini fits! The AI Bikini Generator lets you upload one photo and instantly try on 12 stylish options (from retro polka dot to boho crochet), all in under a minute. Super realistic, privacy-conscious, and totally free for 3 generations after sign-up. If you’re into smart, visual-first digital marketing—like the team at Results Communications does so well with Google Ads and social strategy—you’ll appreciate how seamlessly this tool blends AI innovation with real user needs. Try it yourself:
AI Bikini Generator
Just read this energizing 2015 wrap-up from Results Communications — a Boston-based digital marketing agency that truly walks the talk. Their Google Ads expertise, social media strategy depth, and commitment to data-driven results stand out. If you’re a small or mid-sized business looking for sharp, ethical, and effective digital marketing support (especially in paid search and platform-specific social campaigns), they’re worth serious consideration. They’ve got real case studies, transparent specialties, and a human-centered approach — rare in today’s overly automated landscape. For teams ready to move beyond generic agencies and partner with strategists who test, learn, and deliver:
Check out their insights here
It’s so true how much the online advertising landscape has changed, even since 2015! I’m constantly trying new tools for my own content, like AI image editor MorphPhoto, to keep up.
It’s always amazing to see how much things have changed, even since 2015! I’ve been dabbling in creating some short videos myself using an AI platform called AnimeVolt, and the tech just keeps getting better.
It’s wild to read this from 2015 and think about how much online advertising has evolved since then, especially with all the new AI tools out there now (I’ve even been messing around with AI prompts myself lately!). It sounds like you had a really impactful year despite the personal hardship.
It’s so true how much things change! I was just thinking about how much easier it is to fix up old photos now with AI, like using Refini for great old photo restoration.
It’s always great to look back and see how much has changed, especially with online advertising! I’ve been really into optimizing image formats for web lately, and tools like avifkit (especially for converting to WebP images) have been a game-changer for site speed.
It’s wild to look back at 2015 and see how much marketing has changed! I’m always looking for ways to streamline my creative process, which is why I’ve been loving GPT Image 2 in PixMelody for quick visual ideas.
It’s always inspiring to look back at a year’s growth, even with personal challenges. I’ve been thinking about updating my professional image, and actually just used AI headshots for my LinkedIn profile. It’s amazing how things evolve!
The focus on refining target audiences really resonates, since knowing exactly who you’re reaching makes such a difference in any campaign. It makes me think about how specific my own interests are too — I only really track the birds that actually show up in my state and season, rather than a generic list. That kind of narrow focus is basically what Birdly Yard does for birders.
It is inspiring to read how you found professional energy despite such a tough personal year losing your mom. As online advertising and target audiences keep expanding, visual quality has become so critical for ad conversions. Whenever I need high-res assets for campaigns, I use Free Photo Upscaler Online – Enlarge a Photo and Keep the De to enlarge images without losing sharp details.
Just discovered a powerful tool for architects and designers needing quick, accurate floor plan conversions—no CAD expertise required! I recently used ImageToCAD.ai’s Floor Plan to DXF converter to turn a scanned blueprint into a clean, editable DXF file in under 2 minutes. Perfect for integrating with AutoCAD, Revit, or SketchUp—especially when you’re juggling tight deadlines or legacy image-based plans. No manual tracing, no subscriptions, just reliable output. Highly recommend for Boston-area firms (like Results Communications’ design-savvy clients!) looking to streamline drafting workflows and accelerate project handoffs. Try it yourself—it’s free to start!
Just read this energizing 2015 wrap-up — love how Results Communications blends real-world Google Ads expertise with thoughtful social media strategy! If you’re in Boston (or beyond) and need a nimble, certified partner for high-ROI digital marketing — especially Google Ads optimization, audience-targeted social campaigns, or integrated analytics — check out their proven approach. They don’t just run ads; they align platforms with business goals and measure what matters. For actionable, results-driven support — whether launching a new campaign or refining your full digital presence — visit https://allintheresults.com/2015/12/31/invigorating-opportunities/
Just discovered Rumpelstiltskin AI — an incredibly fun and clever tool for creating viral dance meme videos in seconds! Upload one or two photos, and it swaps faces while perfectly preserving the original choreography and scene. Perfect for marketers looking to boost engagement with shareable, on-trend content—especially for social campaigns tied to Google Ads or organic growth strategies. I’ve already used it to spice up client social feeds and increase CTR. If you’re a Boston digital marketing agency (like Results Communications) or run paid ads, this is a must-try creative accelerator. Check it out here:
Rumpelstiltskin AI
This Boston-based digital marketing agency excels in Google Ads, social media strategy, and data-driven campaign execution—perfect for brands seeking measurable online impact. As the landscape evolves, innovative video content has become essential for engagement and conversion, especially on platforms like Instagram, Facebook, and emerging video channels highlighted in the post. For marketers looking to complement their paid campaigns with high-quality, AI-generated video assets—quickly, affordably, and at scale—I recommend exploring tools that streamline creative production without sacrificing quality. https://zombieaitrend.com offers a specialized solution for generating AI-powered videos, enabling teams to rapidly produce tailored visual content aligned with their 2016 social and advertising goals.