Long before I knew I was going to devote my career to being a marketing and communications strategist, I was regularly exposed to a marketing campaign so impactful that I remember it and the product it promoted all these years later. This was the ad for Faberge Organics hair products that used the tagline shown in my header.
I believe this tagline was effective in selling hair products because it was memorable (I talked about the importance of memorability in marketing campaigns in this 2014 post). Also, what woman, regardless of her age, wouldn’t want to make the very small investment in a hair product that women find so effective, they are all talking about it!
But, the memorability and effectiveness of this campaign’s slogan is not the true purpose of my post. The purpose of my post is to reinforce, as we all begin a new year, the importance of testimonials and word of mouth, in growing your business. There’s no stronger and more cost-effective of a marketing tool than a job well done in the eye’s of a client or customer. A happy and satisfied customer is more likely to proactively make referrals or agree, when asked, to make referrals to other potential clients on your behalf.
After almost nine months in business, I’ve found the best source of client work is former colleagues and co-workers who witnessed first-hand the quality of my work and work ethic, and referrals by these individuals to other individuals. So, make sure that, regardless of the size or profitability associated with a particular customer project or service, you always put your best foot forward and bring your best work to any situation. And, don’t hesitate to ask your clients who express great satisfaction with your work to make referrals on your behalf. I think you’ll find, as I have, that a customer who is pleased with your work will always be glad to help you make connections.
Another great one is Vidal Sassoon “if you don’t look good, we don’t look good.” When we get results from a service provider we can’t help but brag to our friends and network. And as much, we complain when we don’t. Reputation is just everything.
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